Recently there has been a massive increase in the TV, Radio and Online advertisements from Broadband providers saying they’ve got the best Wi-Fi.

Indeed, they might have the most strongest signal they’ve ever had, claim to reach further in your house than they previously did or cover an entire mansion. But they are misleading people significantly into thinking that by swapping broadband provider, they will solve the Wi-Fi issues in their house.

We’ve seen this with a number of clients recently, tricked into changing their provider, and lo and behold, they are still suffering the same issues. They go away thinking that by changing provider, often locking themselves into 18 month contracts, that all their problems will be solved by a shiny new box.

Indeed advertising watchdogs have found that companies such as BT shouldn’t be doing this (click here for the link).

What will it do?
For anyone suffering with Wi-Fi issues, changing your broadband provider will mainly only help if the issue is with your broadband.
There’s already enough confusion over whether it’s your broadband or your Wi-Fi that’s the problem, with many users getting confused by both these terms. The advertising for the broadband industry does nothing to help this.

What’s the problem then?
Often the problem has nothing to do with their broadband, it is more likely to do with the wireless environment that the router sits in.
Wrong placement in the house, people not manually setting up the Wi-Fi from the broadband router, expecting it to be like the adverts and to have a great signal around a property the size of Buckingham Place – it just doesn’t happen.

If the true problem is Wi-Fi, I’m afraid the solution is to fix the Wi-Fi issue at hand. Changing a box for another one with a lot of false marketing promises, that won’t do the trick. But by the time you’re signed into another 18 months, that’s when you’ll realise.

What can I do about it?
There’s lots of advice across this site that explains how to make the Wi-Fi better, and we are pleased to be able to offer this as one of our core services. By using technical industry software, we can provide on-site Wi-Fi Site Surveys that help to diagnose your issues.

Please contact our team by emailing [email protected] or by calling one of our offices.