Why It’s Wise to Offer Your Customer’s Free Wi-Fi

We are living in an age where everything is ‘smart’. Now it’s not just your phone that is connected to the internet – The majority of electronics and devices have a smart function that enables you to connect them to Wi-Fi. I mean, you can even connect your Christmas lights to the internet and program them using your phone!

Most websites now automatically show in mobile-friendly mode when accessed from a mobile device and search engine’s such as Google have updated algorithms to favour mobile-friendly websites.

The internet is no longer something you only access at home, and is now in constant use by people on the go. For this reason, people expect to be able to access Wi-Fi hotspots while they are out and about. Thus, businesses are desperate to please their customers by meeting the demand (and expectation) of free Wi-Fi.

If you have a physical business space, there are many advantages of offering free WiFi to your customers.

More Time Spent on Premises

This is one of the biggest benefits of offering free Wi-Fi. Customers are more likely to stay longer if they can stay connected. It has been found that customers spent more time in shops and other facilities in 62% of businesses. Not only that, but 50% of customers also ended up spending more money too. You may be wondering if the customers are just ‘hanging around’, only using the Wi-Fi and not using their services but this is largely not true; only a few businesses found this happening.

A good example of this might be a coffee shop. Offering free Wi-Fi gives people the connection they need to be able to stay a bit longer – Catching up with friends, checking emails, workingremotely, all whilst no doubt enjoying the constant supply of coffee and nourishment. Remote working is becoming a lot more common place, so businesses like coffee shops would do well to offer secure, free internet.

Offering free Wi-Fi probably has a different goal depending on the type of business. The goal for some might be to merely offer better customer service for their clients, whereas others might do it to attract more customers in the first place. Free Wi-Fi may also be deployed to try and get the customers to spend more.

Both of these goals were found to be met with great success rates – 79% of businesses that deployed it to serve customers better reported high success rates, and 72% found that it increased sales.

Increased Foot Traffic

As we said earlier, everything nowadays seems to be online. Brick and mortar businesses now need a little more than a sign outside to let people know of their whereabouts and entice potential customers in.

The tools at people’s fingertips consist of GPS and social mapping services like Google Maps, Yelp, Foursquare and even Snapchat. People are using these to find businesses, and at times even searching for specific amenities such as free Wi-Fi.

Offering fast and free Wi-Fi can quite literally put your business on the map for potential customers who may not discover you otherwise. In addition to this, these potential money-spenders who happen to be passing by will see your network and could be enticed in through the form of free advertisement on mobile devices.

This also helps differentiate your business from competitors. The people who select venues based upon availability of free Wi-Fi will pick your business over a competitor that does not offer this service, thus giving you the advantage.

Attracts New Customers

Earlier we spoke about coffee shops being a prime example of a place for free Wi-Fi. Imagine you are alone, and venture into a cafe for a coffee. Standing in the queue and finding there is no Wi-Fi, you have a decision to make: Stay in and sit awkwardly by yourself whilst slurping scaldingly hot coffee to finish it quick, or taking that coffee to go and avoiding a potentially uncomfortable situation. Both of these options aren’t gaining optimum revenue for the cafe. The alternative: Standing in the queue and finding there is access to free Wi-Fi, you check your emails and social feeds and get caught up, having reached the till you decide to stay and drink the coffee at a table and give in to temptation and order that slice of cake aswell, seeing as you’ll be sitting down rather than walking the High Street.

According to a survey, 53 percent of people are happy to sit alone in restaurants and cafes if Wi-Fi is available. Being able to connect with friends or communicate with colleagues removes the stigma (how very British) of sitting alone.

Meets Customer Expectations

It’s a fact that consumers are now accustomed to free Wi-Fi access and thus, expect this servie to be available wherever they go. With free Wi-Fi being presently available on private and public transport, libraries, hotels, city centres, pubs and even churches, any business that does not offer this service will find it to be rather damaging. Customers expect to be able to remain connected to the online world, and thus it can be detrimental to future business to fail on this. It was found that 1 in 10 people left a venue in the absence of free Wi-Fi access.

Improved Search Engine Ranking

Google doesn’t just favour the mobile friendly websites, but also indexes content from iOS apps. Any Google searches made on an iPhone and iPad will search not just the internet but the device apps too. Businesses that are listed on a few apps will likely have a raised profile which in turn makes it significantly more likely to show up in the search results and thus get clicked by the customers.

Enhanced Customer Tracking

So far the rewards of offering free Wi-Fi have been largely customer based, however it doesn’t just benefit the customers. As a business, by controlling the network connection you can set your website as the homepage, accumulate customer data and target ads directly to devices. This makes the customer aware of add-ons, specials and other services on offer.

So having outlined the many benefits of offering free Wi-Fi, we don’t think that you will want to stop offering this service to your customers. And if it’s not something you offer at the moment, it’s probably something you should be considering!

The availability of Wi-Fi is no longer an innovation that is limited to bigger businesses – The consumer expectation is to find it wherever they go, whether a small or large establishment.

At Geekabit, we are experts at designing and installing networks. To discuss your Wi-Fi requirements, contact us through one of the below.

London 0203 322 2443 | Cardiff: 02920 676 712 | Winchester: 01962 657 390 |  info@geekabit.co.uk

 

Photo via Shutterstock

https://smallbiztrends.com/2015/11/small-businesses-need-offer-free-wifi-customers.html
Choosing the Right Wi-Fi Channel To Minimize Wireless Interference

Last week we blogged about how Christmas lights could possibly affect your Wi-Fi, and how other household appliances may also negatively impact your internet speed.

We touched briefly on one potential reason why your wireless network may have poor Wi-Fi signal – Because of interference caused by other devices. Our homes are full of things that also use radio frequency, and as most home wireless networks transmit their signals in a narrow radio frequency range around 2.4 GHz), it’s not uncommon for devices on the same frequency to affect the wireless signal.

Electronics commonly found in the home, for example cordless phones, garage door openers, baby monitors, and microwave ovens, may also use this same frequency range.

Thus, any such device could easily slow down Wi-Fi performance and break network connections by interfering with a wireless home network.
Similarly, most of us live in close communities where neighbours are closeby, i.e. within Wi-Fi signal range. The wireless networks of our neighbours will generally all use the same form of radio signaling. Apartments, terraced housing and semi detached homes where residences share walls with each other are particularly prone to interference between different home networks.

Fortunately, there is a way to limit this from happening. Most routers can communicate on a different frequency through the option of changing the wireless channel which will avoid any interference from occurring.

The Geeky Bit – How Do Wi-Fi Channels Work?

The 2.4 GHz Wi-Fi signal range is divided into a number of smaller bands or channels, similar to television channels. Wi-Fi network equipment provide a set of available channels to choose from in most countries.

Which 2.4 GHz Wi-Fi Channel is Best?

The default channel on Wi-Fi equipment in the UK is often set to 11 or 6. If you are encountering interference from other devices within your home, you could consider changing the channel up or down a couple of channels to avoid it. However, it is worth bearing in mind that all Wi-Fi devices on one network must all use the same channel.

Unlike with the channels on a TV, some Wi-Fi channel numbers overlap with each other. Channel 1 uses They begin with the lowest frequency band at Channel 1 and then increase in frequency slightly for each subsequent channel. Thus, the further apart two channel numbers are, the lower the likelihood of interference due to a lesser degree of overlap. So if you were encountering interference with a neighbour’s WLAN, you could try changing to a more distant channel to reduce overlap and interference.

The three Wi-Fi channels 1, 6 and 11 have no frequency overlap with each other, hence why they tend to be the default settings. You can likely use one of these three channels for the best results.

 

Which 5 GHz Wi-Fi Channel is Best?

5 GHz wireless connections are supported by newer 802.11n and 802.11ac Wi-Fi networks. Unlike the way 2.4 GHz suffers, these frequencies are much less likely to suffer from wireless interference issues in homes. In addition, the 5 GHz Wi-Fi channel choices available in most home network equipment have been pre-selected to choose only the non-overlapping ones.

A Wi-Fi transmitter is required for some usable non-overlapping 5 GHz channels that fall into a specially regulated category, in order to detect whether other devices are already transmitting on the same channel. It then automatically changes its channel to avoid any potential conflict.

Although interference issues are avoided with this Dynamic Frequency Selection (DFS) feature, many network administrators just avoid using these channels altogether in order to minimise any complications.

 

How to Find or Change the Wi-Fi Channel You’re Using

To find out which channel your wireless router is using, you should access the router’s administrative pages and look under the Wireless related section. This would also be the way in which to change the Wi-Fi channel.

Once you have found the correct page in settings, It’s extremely simple. Most routers will have the option under a menu along the lines of Advanced Set Up > Wireless > Advanced, or maybe one called WLAN.

There are also some mobile or desktop wireless apps which would enable you to easily see what the wireless channel is set as. Some of these free Wi-Fi apps not only show you the channel of your own network but also the other WLANs that your device can see in range.
This ability to view nearby wireless networks and their channels is crucial if you are to understand which channel to change yours to.

 

Changed Your Wi-Fi Channel But Internet Is Still Slow?

There are several possible causes as to why your Wi-Fi is slow, and Wireless interference is only one of them. If you still have a slow connection after altering the wireless channel then you could also try one or more of the following:

  • Make sure your wireless router is positioned in the best place, i.e. Not too high, not too low, not directly behind a wall, and not near water.
  • Test your internet speed and compare it with what you are paying. Perhaps you will find that what you are paying is for a slower speed, in which case you may be able to pay a bit more and get a higher speed connection. If you are already paying for high speed but not achieving it, you can contact your Internet Service Provider or possibly purchase a new router.
  • It may not actually be your internet at all, it may be your computer or device itself that is running slow. Check that your web browser, email client and software are regularly updated and running at their optimum, as if they are running slow it will make it appear that it is your Wi-Fi connection even though it’s not.

Head to our website to find out more about our Wi-Fi : https://geekabit.co.uk/ or contact us via any of the below. We are the UK’s specialist Wi-Fi consultants and can help your business with Wi-Fi Site Surveys, Planning and Design, Installation and much more.

Contact us: London 0203 322 2443 | Cardiff: 02920 676 712 | Winchester: 01962 657 390 |  info@geekabit.co.uk

 

Image credit Fausto Favetta Photoghrapher/Getty Image

https://www.lifewire.com/wifi-channel-number-change-to-avoid-interference-818208

HO HO NO! Could your Christmas lights affect your Wi-Fi?

It’s been widely reported in previous years that your Wi-Fi signal could indeed be inhibited by the festive season. And no, it’s not because your router’s enjoying the holidays and has passed out after eating too many Quality Street. It could all be down to your Christmas lights!

It’s a tough decision… Speedy Wi-Fi working at it’s optimum speed, or your tree adorned with twinkly Christmas lights. But do you really have to choose between the two?

We’ve taken a look at the info out there so you can stay connected, and still feel festive.

The main thing to avoid is placing your Christmas lights (or anything, for that matter) on or too close to your router. I can’t see many people plonking their Nordic spruce on top of their box but you never know.

Post Office Telecoms reported that routers that were placed too close to Christmas tree lights may be negatively affected by signal interference.
And it’s not just lights and Christmassy things that can cause an issue; there’s a wide range of household items that can cause your Wi-Fi speed to slow down. You might want to consider having a reshuffle of interiors if your films are buffering on Netflix or things are slow to load. The following appliances and household items can be found to affect your Wi-Fi if placed too close to your router:

  • Microwaves, radiators, fridges, freezers, toasters, kettles, washing machines, tumble driers, dishwashers, ovens, steel baths and computers . All are metal objects!
  • Water pipes and fish tanks – Water loves radio waves, the water absorbs the energy from them.
  • Cordless telephones and baby monitors – they use the same frequencies as Wi-Fi and phones especially are often unfortunately placed next to the router.
  • Insulation – the same dense stuff that keeps heat in the walls and ceilings also causes issues for Wi-Fi.
  • TV – Normally not a big issue unless you place your router behind it
  • Speakers – Basically electromagnets so can cause interference
  • Humans – People are great at absorbing Wi-Fi, especially ones with a belly like jelly, dressed in a red suit and gobbling a mince pie whilst delivering presents.

Amazingly, research has shown that a lot of us Brits seem to be rather quiet when it comes to complaing about rubbish web speeds (wait, what?) with some even going out and buying new devices and routers in an attempt to solve the problem, rather than getting to it’s core.

Apart from being selective in your router’s (and Christmas tree’s) placement, there are a couple of other things you can try before heading out and buying a replacement gadget:

  • Ensure that your router is plugged into a master socket instead of an extension lead. This will let it work faster.
  • Make sure you are updated to the latest internet browser – this can also boost website and load time.
  • Protect your laptops, computers and devices with reliable security software to avoid having your tech turned into ‘bot’ networks where they can potentially be hijacked and hacked into. Don’t let your gadget’s be turned into ‘zombies’.

Watchdog Ofcom released an app a couple of years ago in order that people could test internet coverage in their homes. The release of this app coincided with festive finds that millions of British homes still lacked high-speed access and that Christmas lights could be the cause of slower Wi-Fi speed.

Ofcom estimated that up to 6 million homes and offices could improve on their broadband connection, saying wireless networks were often not set up correctly or suffered “interference” from electronics like the above list.

Sharon White, Ofcom chief executive, said: “Mobile and broadband have become the fourth essential service, alongside gas, electricity and water. There’s been a technological revolution over recent years, with 4G mobile and superfast continuing to extend across the country.

“Our challenge is to keep supporting competition and innovation, while also helping to improve coverage across the country – particularly in hard-to-reach areas, where mobile and home internet services need to improve.

“It’s vital that consumers have the tools they need, such as the new Wi-Fi Checker, to get the most out of their communications.”
The free Wi-Fi Checker app, for smartphones and tablets, allows homeowners to test the quality of their internet signal and then suggests ways they could try to enhance it.

But is there any truth to it though – Can Christmas lights really slow down your Wi-Fi? Or were the vague references to Christmas lights by Ofcom just a way of marketing their new app through the festive season?

The Science Behind The Rumour

Wi-Fi uses radio waves. A very weak electromagnetic field is emitted by Christmas lights, that could theoretically interfere with the radio waves being transmitted from your router. For a string of lights to slow down your Wi-Fi, it would have to transmit electromagnetic radiation at or around the same frequency.

If your tree is rigged up like Blackpool tower then you may start to see a problem – The more lights, the stronger the electromagnetic field. As we said before, the closer the router is to the lights, the higher the chance of interference.

There are generally 2 types of light whose qualities have the potential to cause interference.

Older types of Christmas lights that are arranged in a string of low voltage lamps in series with each other and are designed to blink. These can cause radio interference which can lead to dips in Wi-Fi speed.

More modern Christmas lights use solid-state LED’s and have an external control for flashing which don’t create radio noise. However, some LED’s have a chip inside the bulb to control the blink and these devices can also cause interfence.

What both have in common is that between the LED or lamp being completely on or off, it can exhibit negative resistance which in turn causes radio energy. Although, modern lights are definitely less likely to cause a problem, so maybe save yourself the annual horror of trying to untangle your 10 year old string of lights and treat yourself to some new ones.

The Proof Behind the Christmas Pudding – Putting it to the Test

So firstly, let’s say that internet speeds naturally fluctiate and thus no test would be completely scientific or conclusive, but merely suggestive of a possible cause.

However it would be interesting to run a speed test before the Christmas lights go up, and then afterwards. One such tester found that their download speed was 128.07 Mbps and upload speed was 8.3 Mbps prior to decking the tree with twinkles.

After the house was adorned with LED lights and the tree was lit up, the download speed slightly reduced to 124.83 Mbps and the upload speed to 7.82 Mbps. Despite it being a very slight difference, there was a variance. However, the router in this test was right next to the tree (an 8-foot tree covered in three strands of lights) and also near a window, so you would perhaps have expected a bit more interference.

For fast internet speeds, this difference is rather negligible. Although for households or businesses with slower Wi-Fi, the drop would potentially be more noticeable.

Conclusion – Do we need to choose between having usable Wi-Fi or a festively decorated Christmas tree?

In short, no. We think it’s pretty safe to say that unless you decide to give your router a festive make over and wrap it in lights, your Wi-Fi will probably be unaffected by the Christmas decorations.

Use modern lights wherever possible and keep your router clear, and you’ll be sitting happily scrolling through an Instagram feed full of Christmas dinner pics and sleeping grandparents covered in paper crowns.

 

 

Image credit: www.wired.com

Why You Shouldn’t Host an Open Wi-Fi Network Without a Password

Our Director Steve was staying in a hotel at the weekend which had a completely unsecured Wi-Fi network, wide open with no passwords. Whilst this might be rather nice for the guests, there are many implications associated with an open Wi-Fi network without a password and so we thought we would share them here.

Rather surprisingly, open Wi-Fi networks in homes are still too commonplace. Wireless router manufacturers have tried to help improve this issue by shipping their products with default enabled passwords, but even so there are still far too many unsecured Wi-Fi networks out there just like the one at Steve’s hotel at the weekend.

If you’re hosting an open Wi-Fi network, it can cause a number of problems for you. Perhaps you think you are doing a good deed by sharing your connection with others, or providing guests with a service they want (without them knowing the dangers) and perhaps it’s merely just a case of not having yet set up a password.

Whatever the reason, there are a great many better ones to get that network of yours secured.

 

Legal Problems

Quite possibly an overlooked consequence but certainly the scariest and most serious result of having an open network are the legal problems you could end up facing. It’s probably rather unlikely that you will be arrested or served with a lawsuit, but that doesn’t mean it isn’t possible.

Arrests: A few years ago, a man was arrested for downloading child pornography. He was however completely innocent – someone nearby had used his Wi-Fi network to download it. Thankfully he was cleared and released, but it is worth considering that anything bad, unlawful or incriminating done using your open Wi-Fi network can be traced straight back to your name.

Lawsuits: It’s completely possible that you could be faced with a lawsuit if someone closeby is downloading the latest Hollywood blockbusters via BitTorrent using your Internet connection.

Whilst neither of these is a probable occurence, it is still possible that they could happen. Hosting an open Wi-Fi network is a little bit like playing with fire – You wouldn’t leave your house with a window open or door unlocked, so why leave your Wi-Fi network unprotected?

 

Internet Connection Consequences

Your Internet Service Provider could display alerts accusing you of piracy if you’re accused of pirating something. Some ISPs have announced plans to cut off access to certain websites after several accusations.

This might seem restrictive on face value, but this is actually a much more reasonable policy than some, and there to protect against and limit unlawful internet activity. Internationally there are some systems in place , such as the “three strikes” law in place in France, that are much harsher in their punishment for pirate usage. If you reach strike number three, your access to the internet is taken away for up to a year and you are also blacklisted by all ISPs for that time period. In today’s internet-connected economy this would be a harsh consequence to bear.

It’s worth remembering that even if you aren’t personally downloading anything, having an open unprotected Wi-Fi network could result in others using it for these purposes and thus get you in some trouble.

 

Eavesdropping on Unsecured Traffic

When using a public Wi-Fi network like the one at Steve’s weekend hotel, much of your Internet traffic travels in unencrypted form. With the exception of secure HTTPS websites, anyone can view the web pages you’re viewing and monitor your web browsing. Big Brother much?

Remember that if you have, or use, an open wireless network, anyone nearby can monitor the unsecured web pages you’re visiting and view their contents. Worryingly, this is how Google’s Street View cars managed to capture so much personally identifiable data while just driving by. This even included email contents! Of course, the Street View cars didn’t deliberately hack into any network to collect personal data, they just happened to capture unencrypted browsing activity on open Wi-Fi networks.

 

Exposing Windows File Shares and Local Services

Windows always asks you whether you’re connecting to a Home network or a Public network every time you connect to a new network in Windows. A Home network is more trusted – Windows enables file-sharing features that allow you to share files, printers, media, and other devices between your computers.

This, however, is assuming that your home Wi-Fi network is secure and password protected.

If your home Wi-Fi network is open, it’s really more of a public network instead of a home one. By not protecting your home network, it means that anyone can connect to it and thus have access to your home network features like file shares and whatever other services you have enabled. These resources can of course be protected, and normally are, by your network’s password.

 

Connection Slowdowns and Bandwidth Limits

If you have an open network, and people are using it as mentioned earlier to download movies via BitTorrent or similar, then things are going to slow right down for you. Even the fastest Internet connections can only handle so much data at once! When you’re righting for data, web pages won’t load as quickly and files won’t download as fast.

Some ISP’s limit the amount of bandwidth you can use (this is a very common occurrence in some parts of the world). This would mean that people on your open Wi-Fi network could quickly bring you to your bandwidth limit – or cause you to exceed it. A person casually checking their email wouldn’t cause problems, but this illegal movie downloader watching all the latest Blu-Ray releases could easily and quickly take you to your monthly traffic limit within just a few days. Whatever your ISP’s penalty for this – Either an additional charge or throttling your connection – the consequences are frustrating and potentially costly.

 

Securing Your Network

If you’re still hosting an open Wi-Fi network from your home or business the solution is really very simple: Take your wireless router, enable WPA security, and set a strong password.

The hotel Steve stayed in over the weekend perhaps thought it was providing a good service and while it might have been nice and easy for their hotel guests to log in and browse, open Wi-Fi networks are actually not the norm however convenient that might be for some. We might wish we could all access open Wi-Fi networks for free everywhere, but unfortunately we don’t live in that perfect world.

We said earlier that hosting an open Wi-Fi network is a bit like leaving your house’s door unlocked or the windows open. But in actual fact it’s even worse than that. By leaving your network open and accessible by anyone, you are constantly broadcasting your Wi-Fi network’s name and inviting people to connect through your wireless router. Using the unlocked door analogy one more time – Having an open unprotected Wi-Fi network is like leaving your front door wide open with a sign hanging on it saying “Come in, come in, one and all!”

 

(Image Credit: Matt J Newman on Flickr)

https://www.howtogeek.com/132925/htg-explains-why-you-shouldnt-host-an-open-wi-fi-network/

Wireless Access Point VS Router

Wireless access points (AP) and routers are often thought of as the same thing.

While a wireless access point is indeed similar to a router, there are some differences.

What is a Wireless Access Point?

Over the years, AP have evolved to mean something different than they did when Wi-Fi first arrived on the scene.

Routers haven’t always had built in Wi-Fi. Before this came as standard, an AP was often added to a network to enable wireless devices to connect.

This addition means that devices that only have hard-wired connections can get wireless network ability. For example, a printer with no built-in wireless capability can have an access point added to with it wireless ability.

This was done by plugging in an Ethernet cable – the AP would than communicate with Wi-Fi devices, giving them network access.

Nowadays most routers have built in Wi-Fi and play many roles including being an AP, and so many don’t use dedicated AP as they have in the past.

However, many networks still use Access Points – they are particularly useful when dealing with Wi-Fi dead spots and extending wireless networks.

What is a Router?

A router is a network device that can transfer data wirelessly or wired – Anyone who has an internet connection has a router.

A router can be an access point, but an access point can’t be a router.

Routers forward data packets to the desired device and control LAN (Local Area Networks) or WAN (Wide Area Networks) networks.

An access point can be compared to a modem; While it can get online, a modem is limited in its functionality on managing multiple devices or controlling an entire network with many devices.

On the other hand, an entire home or small business can be managed by a router, giving network capability to many computers and devices simultaneously.

So Why Do People Buy Access Points?

Any network can have weak Wi-Fi signals or dead spots, which a router alone cannot manage.

An access point can be added in a particular location that has bad wireless network ability and result in good coverage throughout a home or business.

 

Head to our website to find out more about our Wi-Fi Installation Service: https://geekabit.co.uk/ or contact us via any of the below. We are the UK’s specialist Wi-Fi consultants and can help your business with Wi-Fi Site Surveys, Planning and Design, Installation and much more.

Contact us: London 0203 322 2443 | Cardiff: 02920 676 712 | Winchester: 01962 657 390 |  info@geekabit.co.uk

 

 

http://www.wirelesshack.org/wireless-access-point-vs-router.html
6 mistakes to avoid when setting up your small business wireless network

With task list apps, invoice managing software and the obvious fast and immediate access to emails, it’s no surprise that mobile devices are becoming just as essential to the workplace as the photocopy machine and the coffee maker. Of course, that also means a fast, reliable wireless network is essential as well. But building one isn’t as simple as you might think – You can’t just plug in your ISP-supplied router and connect your smartphone. Putting together a Wi-Fi network robust enough to support your business can be pretty tricky if you’ve never done it before. To shorten the learning curve, you can find some common pitfalls and how to avoid them below. Or skip the content all the way to the bottom and call us instead…!

Overloading the wireless router

When the business is small, it’s common to begin by setting up your network with an entry-level wireless router. But as the business grows and high-throughput appliances such as NAS or IP cameras get added into the mix, the heavy usage will overload many consumer grade routers.

Is an off-the-shelf wireless router up to the task of running your small business network? Unfortunately, there’s no easy way to tell ahead of time. If you do start to experience unexplained slowness, one solution is to set up a standalone network switch and wireless access point. To reduce the burden on your router’s processor, offload some clients to the access point and install a new gigabit ethernet switch to increase your local network’s speed.

Under provisioning your Wi-Fi network

Relying on only one access point regardless of the network load is another mistake small businesses commonly make . Even with just 8 to 10 employees, the pervasiveness of smartphones, tablets and laptops in the workplace means you could still easily have dozens of wireless devices, so it’s best to err on the side of over-coverage. To avoid potential bottlenecks and slowness reducing the risk of productivity, instal multiple access points up front.

By migrating ethernet-ready devices such as desktop PCs and printers to wired networking whenever possible, you can also reduce the burden on your wireless network.

Bad placement of Wi-Fi access points

As we’ve seen numerous times before, the physical location of a Wi-Fi access point is critical. It will quickly become apparent if you place one in an alcove, beside large metallic fixtures or cupboards, or next to thick concrete beams. Your Wi-Fi signal will be weakened by any of these “Line if sight” barriers.

An elevated location generally works a lot better than a lower one because there are generally more obstructions near the ground, such as cubicle walls and furniture. A great way to try and establish a good location is to visualize the wireless signals emanating from the access point in a straight line. Parts of the office that are blocked by three or more obstructions will likely experience weak or nonexistent signals.

Expecting to get the speeds shown on the box

It’s easy to be seduced by the 300Mbps or 450Mbps speeds 802.11n wireless routers promise. However, these are theoretical and don’t account for real-world conditions or the substantial protocol overheads inherent to wireless networks.

A router could offer a performance of just 226Mbps at 9 feet, dropping to 43.1Mbps at 65 feet. The figures are applicable only for a single client–this bandwidth would be divided among any additional devices operating on the same frequency band. If you need to routinely transfer large files across your local network, consider setting up a wired Gigabit network.

Using your router’s default channel

It’s understandable that you want your network up and running quickly and thus to start using your router without bothering to change the default channel. However, unless you live far from civilization, it’s likely your neighbour is already using this channel and that could cause interference that degrades your wireless performance.

This can be easily avoided by changing the channel on your device when you set it up. There are only three non-overlapping channels: 1, 6, and 11 so this isn’t a difficult process. For locations that are swamped with multiple Wi-Fi networks, there may be a need to experiment with overlapping channels for the best results. A tremendous help is that some wireless access points detect nearby Wi-Fi networks and offer information about the channels they use as well as their signal strengths.

Ignoring the 5GHz band

Don’t ignore it! If your router offers simultaneous dual band, make sure your 5GHz radio is enabled. This allows laptops that support 5GHz to be offloaded onto this less-cluttered band, freeing up the 2.4GHz band for other devices such as smartphones and tablets. Also, the 5GHz band’s shorter range allows for the use of additional APs in high-density deployments with less risk of interference.

https://www.pcworld.com/article/2048052/6-mistakes-to-avoid-when-setting-up-your-small-business-wireless-network.html

 

If you skipped to the end, or don’t fancy giving this a go yourself, head to our website to find out more about our Wi-Fi Installation Service: https://geekabit.co.uk/ or contact us via any of the below. We are the UK’s specialist Wi-Fi consultants and can help your business with Wi-Fi Site Surveys, Planning and Design, Installation and much more.

Contact us: London 0203 322 2443 | Cardiff: 02920 676 712 | Winchester: 01962 657 390 |  info@geekabit.co.uk

How Much Does Hotel Wi-Fi Installation Cost?

You check in to your hotel, or are maybe sitting in the lobby enjoying a coffee, and want to check your emails. Everywhere you go nowadays, there’s a Wi-Fi network that you can log onto, and usually for free. Many hotels however tend to have a charge for this, which begs the question, how much does it actually cost to install Wi-Fi in a hotel?

It’s an absolute given that all hotels must provide their guests with Wi-Fi, so naturally one of the first things any hotel wants to know about a Wi-Fi installation is how much is it going to cost.  This is often a tricker question than it seems, because there’s no such thing as “one size fits all” Wi-Fi, at least not yet.  A full consultation is necessary to be able to give exact estimates – good Wi-Fi deployment needs to be personalized for a business.

The simplest network architecture these days is virtualised.  In such a setup, such as one using Bluesocket, the WiFi Access Points (APs) themselves are effectively all a location needs.  There’s no need for an expensive central server or controller.

In setups like these, a single Bluesocket AP will cost between approximately £300-£550 depending on its features.  Then those costs go up according to how many APs are being installed.

However, there are other elements that come into play; Here are some other elements that may influence the kind of Wi-Fi architecture your hospitality business installs.

Three Major Factors Influencing The Costs Of Hotel Wi-Fi

1 – Wall Thickness

As you’ll see from one of our instagram posts from a little while back, this is a factor not always considered when setting up Wi-Fi. The walls in a hotel are quite often literally a barrier to reliable WiFi service. The thing with hotels is that guests expect almost soundproof environments, which generally requires walls that are either thicker or extra-reinforced with elements like concrete to reduce their noise-transmission.

Unfortunately, such measures also limit their Wi-Fi transmission.  Depending on the thickness and material composition in your walls, to provide a reliable service as well as quiet rooms, you may have to invest in more powerful antennas to “punch through” the walls.

2 –  Larger Location Size

Hotels that cover large pieces of land may have issues spreading service across their location.  For one thing, no “Wireless” network is truly wire-free.  At the least, there’ll be a cable coming in from the outside world, providing the Internet service.  You may also need wires across distances too far for Wi-Fi to reach.

And, there are hard limits on how long those cables can be, especially when dealing with copper.   Generally, a copper Ethernet cable can only reach about 100 meters before signal interference becomes a major issue.

There are a few options to overcome these issues:

  • Signal boosters/repeaters every ~100m to keep the signal strong.
  • Optical cabling, which can stretch for kilometers with minimal signal loss.
  • A larger network of virtualized APs, spreading the signal between themselves.
  • ADTRAN ActivReach products, which allow for copper wiring up to around 400 meters.

Of course, having to use these options may add to the final cost.

3 – Number of APswifi cost

So how many AP’s do you really need?  Not enough and you end up with spotty or unreliable service, but too many are just a waste of money – especially when they’re circa £400 each.

The best option here is usually to hire a specialist in networking design.  They can quickly survey your operations and create a “heatmap” of network usage at your location.  This is also combined with signal-strength measurements designed to avoid common sources of interference, such as microwaves or Bluetooth office products.

A single consultation can create a tight, well-optimized network that provides the coverage you need with a minimum of access points.

Pre-Owned Equipment Lowers Your Costs

Despite the extra challenges that may face a hotel installing Wi-Fi, there’s a simple way to keep costs down:  Buying pre-owned.  This is perfect for business on a budget! The recent boom in networking has created an equally booming trade in certified/refurbished hardware.

And don’t worry – Refurbished pre-owned hardware is still warrantied and guaranteed, so it’s also as safe as buying new.

Unless they are truly a five-star establishment, there are few reasons a hospitality business would need brand-new top-grade hardware.  Otherwise, hardware that’s just a year or two old can be had for huge discounts over buying new.  Sometimes, you can even trade in existing hardware for more savings.

 

To find out more about our work in the hospitality trade, have a look at our website https://geekabit.co.uk/ or contact us via any of the below. We are the UK’s specialist Wi-Fi consultants and can help your business with Wi-Fi Site Surveys, Planning and Design, Installation and much more.

Contact us: London 0203 322 2443 | Cardiff: 02920 676 712 | Winchester: 01962 657 390 |  info@geekabit.co.uk

 

 

https://info.hummingbirdnetworks.com/blog/how-much-does-hotel-wifi-installation-cost

12 Technologies to Track People

People Tracking technologies measure where people are and how long they stay in a specific location – The physical store.
The tracking solutions measure demand, service, and customer engagement in location and time-based metrics. They optimize demand forecasts, location marketing, scheduling, queues, and sales operations. And they empower the retailers to be more productive and profitable.

 

Why Care About Tracking People?
Ask what is the biggest challenge in retail, and the answer is seamless analytics. People Tracking Technologies offer the ability to manage the physical store with data.
People Tracking is the core of Location Analytics, InStore Analytics, and Behavior Analytics. Whatever term you may use, the solution tracks the person by location, and per period of time.
In Location Analytics, we measure customer engagement in zones and displays. In People Counting, we detect the number of people entering and exiting the store. In Queue Management, we predict how many cashiers should be active to prevent queues. In Labor Analytics, we optimize the schedule. And InStore Analytics covers the realm of all systems pertaining to the physical store.
Regardless of providers, the criteria to choosing a tracking solution is the business value. The benefits depend on the behaviors you are trying to change.

 

Tracking versus People Counting
People Tracking includes the detection, recognition, and tracking of objects. The solution may also include machine learning and advanced analytics.
People Counting. The term refers to detection tech that “counts” people. The technologies include Time of Flight, Infrared Beams, Thermal Imaging, and Video Analytics.
The data output is In/Out counts. The common deployment is door-counters, and other “crossing the line” scenarios. And the primary business benefit is the calculation of Sales Conversion.
Image Recognition. There are different levels of imaging technologies from facial recognition to detecting heads. Besides people tracking, we deploy the tech in driverless cars and Facebook Ads.
People Tracking. Tracking refers to objects in motion. Once we have detected an object, and recognized it as a “person”, the next step is tracking. The focus is on measuring the path of the person.
Tracking demands Good Enough Accuracy. Besides over-counting and under-counting, we have switching and precision errors. This is why tracking data often comes from wireless devices instead of sensors. It’s easier to track individuals by their smartphone signals.
Location Analytics refers to both people counting and tracking technologies. The term implies the solution provider offers both sensor and device-based tracking for a complete analysis of the store (see below).
ABI Research estimates that People Counting will transform to $3Billion market by 2018. Location-Based Services will grow above $62 Billion.

 

Sensor vs. Device-Based Solutions
Sensors include video, thermal, and laser technologies. In wireless tech such as WiFi, GPS and BLE, we track the device. Sensors and Device-Based are often complementary solutions. And each technology has its own challenges and benefits. In sensors, we care about accuracy. The wireless technologies are distinct by their range.
The differences are not only in technology. BLE Beacons primary goal is to send push notifications (Location Marketing). Wi-Fi tracks the device across great distances. We use mobile application to calibrate tracking with Magnetic Resonance. The 3D Video sensors manage complex frontline queues. And Vision Analytics is a core technology for driverless cars.
There is also the factor of data integration. The connectivity between various store systems, in real time, is complex. Moreover, each technology has its own concepts of consistency and validation.
Note on Analytics: Two important factors to remember. First, the data from device-based tracking is a sample of individual behaviors. Thus metrics such as conversion rate requires statistics. And second, predictive analytics is important in tracking. Thus the expertise in advanced analytics is a factor in tracking solutions.
Good Enough Accuracy is the key to assessing the business value of a tracking technology.

 

The Technologies to Track People

The market for people tracking changes as fast as these words are written. We offer no preference for a technology or a solution provider. In 2015, there were 7 technologies. In 2017, we have 12.
Below is a brief summary of selected people tracking technologies.

Vision Analytics
Vision Analytics works by recognizing patterns in images. The AI software translates the images to data, context, and action. The output is not the image, but the description of the picture.
The technology claim to fame was when the Standford Vision Lab program recognized a cat. The technology is a core component in driverless cars and deep-learning imaging. With startups such as Modcam and Seematics, Vision is an emerging technology for retail’s InStore Analytics.

3D Stereo Video Analytics
Stereo sensors are designed for accuracy. They combine high-resolution camera and processor for three-dimensional view of the object. The empiric data on height, mass, speed, and direction, enhances accuracy of the count. Since sunlight and shadows do not have depth, the technology filter them out of the counts.
This architecture allows for tracking objects, over a period of time. It allows for accuracy in high traffic and for complex behaviors. 3D Video Sensors are the preferred choice for frontline queue management.
Leading solution providers include Brickstream, Xovis, Hella, and ShopperTrak (Tyco Retail).

Monocular Video Analytics
Monocular sensors capture images through a single lens camera. The sensor process the image and the output is the data counts.
In door-counting, monocular devices achieve 90% accuracy in 90% of the stores. The challenge of monocular devices is their treatment of depth. The real-time images are compared to a baseline picture. And thus shadows and light impair the counting. Some solutions compare and “fix” the data to a trend, which happens during the upload to the central server.
Since single lens trackers are accurate for most door-counting, they are wide spread. We can find video analytics in smart cameras from Axis to Panasonic.

Thermal Imaging
Thermal Imaging detects emissions from moving objects. Since thermal technology is not sensitive to light, it can function in any physical space.
The accuracy challenge is the “blending” of a person’s heat signature for standing in the same place. In most situations, thermal sensors achieve 95% accuracy rates. And they are easy to install and calibrate.
Thermal sensors are versatile and wide spread. The global leading provider, Irisys, claims over 400,000 sensors installed.

Infrared Beams
Infrared Beams count when a person crosses the doorway and “cuts” the beam. The pros are low cost and simplicity. Because the sensors can be mounted in gateways, they are widely deployed .
The cons is accuracy. The sensors cannot recognize the direction of motion. They also have trouble differentiating between one or more people. Moreover, the system over-counts and under-counts with no data consistency. Thus the data is not recommended by professional data analysts.

Time of Flight
Time of Flight detects the time of light between the camera and the object. By sending the laser beams to many directions, the sensor knows the exact positioning of objects.
The laser sensors are accurate and cost effective. The expertise in laser will allow companies such as BEA Helma to embed people counting directly into door sensors.
Kinect is also a sensor that detects people in motion. The video camera, depth detector, and multi-array microphone generate a three-dimensional image of objects within the field of view. The camera also detects body-type and facial features. Kinect can distinguish objects’ depth within 1 centimeter and their height and width within 3 mm.

Structured Light
Structured Light projects a known pattern on a scene. The array of lights strike the surface allowing the tracker to calculate the depth and the surface of the object. People Tracking comes from 3D Scanners.
Apple, Amazon, and Orbbec are among the companies to deploy Structured Light.

Raspberry Pi Tracking
Open Source Raspberry Pi can be adapted as a motion tracker. This is a low cost solution, but one challenged with support and accuracy.

WiFi Location Analytics
WiFi is a standard for exchanging data over a Wireless Local Area Network (WLAN). The antennas capture radio waves from mobile phones, and can cover a range of up to 100,000 square feet.
Since the MAC Address is unique per device, the system tracks a customer from entry to exiting the store. It can even track people beyond the store for Proximity Traffic.
The dependency on the customer’s activation of WiFi limits the data output to a sample out of the total population. But the tech is ideal for unstructured motion and large venues such as airports and stadiums.
WiFi suffers from the challenges of location accuracy. It depends on Cellular Tower Triangulation, ranging from one meter to half-mile. And by nature, the data output is a sample of behaviors. But the low costs and ease of setup, make WiFi Tracking an attractive proposition.
Leading solution providers include Euclid Analytics and Cisco Meraki.

Bluetooth Low Energy Beacons
Beacons are transmitters of Bluetooth Low Energy (BLE) radio waves signals. BLE functions in the range between NFC and GPS. The devices work indoors, which makes it ideal for communicating with customers.
Beacons allow the customer’s application to find if it is close (in proximity) to a specific location such as display or aisle. Beacons are the favorite tech for Location Marketing.
Beacons face three challenges: First, the layers of security require a series of opt-in. Second, due to privacy concerns many customers shy the retailer’s application. And third, WiFi/GPS technologies are improving fast to work indoors.
The beacons ecosystem includes the Google Eddystone and Apple iBeacon platforms. It also includes Location Marketing such as Swirl and InMarket.

GPS Location Analytics
GPS Tracking comes from the Global Positioning System, a network of orbiting satellites. GPS receivers are now built in the Apple and Android operating platforms.
The best known application of Location Analytics is Google Store Visits. The data is an outcome of Location Marketing. By 2017, Google Ads reached 5 Billion location-based advertising. Using Geo-Marketing to drive footfall traffic to the physical store is a key trend per Mary Meeker Internet’s Trends.

3D Spatial Learning (Augmented Reality)
Augmented Reality will probably be the technology of Retail Future. Remember Pokemon Go. Then came Amazon Go. But first was Google’s Project Tango. You can see the future in Gap’s foray into AR Dressing Rooms.
Augmented Reality uses computer vision to enable mobile devices to detect their position relative to the world around them without using GPS, WiFi or other external signal. In essence, vision technology emulates our ability to manipulate three-dimensional objects.

Location Analytics
Location Analytics refers to the ability to gain business insights from knowing where people are. Location Analytics providers offer a wide variety of people tracking technologies, solutions, and services. The big companies such as ShopperTrak (Tyco Retail), RetailNext, and Ipsos Retail have global reach.
Vibrant regional companies include Vizualized in Hong Kong, Headcount Systems from Canada, Savant Systems in Dubai, and Intelligenxia in Chile.
Added to Location Analytics, some offer Location Marketing. Since marketing agencies are data-oriented, they push to infuse analytics in the store. This led to partnerships between agencies and vendors. It also encouraged the rise of marketing/data savvy retail executives.
Big software companies such as IBM, Microsoft, and Intel are also interested in the physical store. They are creating massive ecosystems of end points and advanced analytics. As a result, Location Analytics is being embedded into the Internet of Things.

 

Bringing It All Together
People Tracking Technologies offers all retailers the ability to manage the physical store with actual data. With behavior-based seamless analytics, we can optimize each step in the InStore Funnel. This is the secret to fast growth, and profitability.

12 Technologies to Track People

4G OR WIFI FOR STADIUM DEPLOYMENT?

As a trusted provider of Wi-Fi for exhibitions, festivals, events and conferences, we were interested to read about the debate between the use of 4G or Wi-Fi for stadium use.

We provide bespoke temporary networks created for internet, comms, CCTV & Telephony for important, often large scale events so the outcome of this debate is an important one.

Within the sports industry in particular, there is plenty of talk about stadia connectivity – what is best, 4G or WiFi? One particularly interesting case study is Wembley’s trials of a 4G system.

4G network trials were launched by EE, Huawei and Qualcomm at Wembley Stadium, achieving download speeds of over 400Mbps.

The high download speeds were achieved by aggregating three different EE spectrum bands to achieve 400Mbps speeds to a single device, using Qualcomm’s Snapdragon 810 processor.

However, some question the ability of 4G to deliver connectivity on the scale and density needed for a large stadium, which would also apply to some of the festival locations that we’ve worked on.

Stadium wi-fi deployments have been a hot topic, particularly in regards to football. What could be worse than stands full of frustrated football fans, angry that they’ve got no signal to share the latest goal or mouth off at the awful call the referee just made via Facebook or Twitter. But unfortunately this has been all too common place when people are in a packed sports ground, or a similar situation.

In the States, the technology seems to be a bit more mature. With ever growing commercial uses for good reception such as seat upgrades, ordering food and drink direct to your seat, and even making spur of the moment merchandise buys without having to stand in crowded queues of people, the need for reliable and fast connectivity.

Interestingly, Wembley opted for a 4G option. However, we are of the opinion that stadium connectivity, and any large scale event like conferences or music festivals, is best delivered through high-density wi-fi.

When you’ve got a huge crowd of people all trying to use it at the same time, we think wi-fi is the only way to ensure a mob of happy customers hashtagging your event to their hearts content, through the deliverence of sufficient bandwidth.

To find our more about our work with high profile festivals, successful conferences and large scale events, have a look at our website https://geekabit.co.uk/ or contact us via any of the below. We are the UK’s specialist Wi-Fi consultants.

Contact us: London 0203 322 2443 | Cardiff: 02920 676 712 | Winchester: 01962 657 390 |  info@geekabit.co.uk

 

 

To read the full article click here: http://www.cbronline.com/news/tech/networks/networking/ee-huawei-and-qualcomm-wow-with-wembley-4g-4522157

KRACK Attack – Internet Panics Over Big Wi-Fi Flaws in WPA2 Security

Bad news for WiFi wireless networks everywhere has been revealed by security researchers. Several key management vulnerabilities have been found in the 4-way handshake of the WPA2 security protocol, which helps to keep modern Wireless Local Area Networks (WLAN) secure via encryption, 

Everyone has hopefully ensured now that their home wireless network and devices are all connected using the latest Wi-Fi Protected Access II (WPA2) method of encryption, which has so far served us all well. The bad news is that a string of new vulnerabilities have been discovered that could result in WPA2 secured networks being decrypted, hijacked and generally abused (it works against both WPA1 and WPA2 – personal and enterprise networks – and against any cipher suite being used like WPA-TKIP, AES-CCMP and GCMP).

As the US Computer Emergency Readiness Team (US-CERT) states, “The impact of exploiting these vulnerabilities includes decryption, packet replay, TCP connection hijacking, HTTP content injection, and others. Note that as protocol-level issues, most or all correct implementations of the standard will be affected.”

The details of all this are due to be published shortly via several vulnerability announcements (CVE-2017-13077, 13078, 13079, 13080, 13081, 13082, 13084, 13086, 13087, 13088) and the collection of flaws are being referred to as KRACK (aka – Key Reinstallation Attacks). Researchers have set up a dedicated website to provide information on the incoming problem – https://www.krackattacks.com.

Statement by the Researchers

We discovered serious weaknesses in WPA2, a protocol that secures all modern protected Wi-Fi networks. An attacker within range of a victim can exploit these weaknesses using key reinstallation attacks (KRACKs). Concretely, attackers can use this novel attack technique to read information that was previously assumed to be safely encrypted. This can be abused to steal sensitive information such as credit card numbers, passwords, chat messages, emails, photos, and so on.

The attack works against all modern protected Wi-Fi networks. Depending on the network configuration, it is also possible to inject and manipulate data. For example, an attacker might be able to inject ransomware or other malware into websites.

The weaknesses are in the Wi-Fi standard itself, and not in individual products or implementations. Therefore, any correct implementation of WPA2 is likely affected.

So, are we all doomed? Well.. yes and no. Certainly if you read a lot of the media coverage then you’d be forgiven for thinking that the sky was about to fall and hackers are due to break into all your home networks and / or devices. KRACK is certainly no laughing matter and it is indeed a very a serious problem, although it’s important to put these things into some common sense perspective.

The detailed research paper on KRACK  covers what appears to be quite a complex method of breaking through WPA2 and it’s one that, due to some flaky implementation of WiFi standards (802.11), won’t work effectively (yet) on Microsoft Windows or Apple iOS machines / devices. Most of the problem resides with Android based Smartphone and Tablets, where the paper largely focused.

On top of that there’s currently no known public attack code available to exploit the vulnerabilities, although that will no doubt change. Any hacker would need to be both very skilled and also situated in close proximity to your network kit in order to conduct the attack.

The industry doesn’t need to create WPA3 in order to tackle the problem because WPA2 is patchable, which is the good news. The bad news is that some broadband routers and other software or device manufacturers, as well as many users themselves, can be quite poor when it comes to keeping their systems up-to-date. Suffice to say, keep an eye out for the latest patches and deploy them.

One other thing to note is that the main attack is against the 4-way handshake, and does not exploit access points, but instead targets clients. “So it might be that your router does not require security updates. We strongly advise you to contact your vendor for more details. In general though, you can try to mitigate attacks against routers and access points by disabling client functionality (which is for example used in repeater modes) and disabling 802.11r (fast roaming). For ordinary home users, your priority should be updating clients such as laptops and smartphones,” said the researchers.

The researchers are now moving on to ponder whether other protocol implementations are also vulnerable to key reinstallation attacks. Protocols that appear particularly vulnerable are those that must take into account that messages may be lost. “After all, these protocols are explicitly designed to process retransmitted frames, and are possibly reinstalling keys while doing so,” said the team.

 

Contact us: London 0203 322 2443 | Cardiff: 02920 676 712 | Winchester: 01962 657 390 |  info@geekabit.co.uk

 

www.ispreview.co.uk/index.php/2017/10/krack-attack-internet-panics-big-wi-fi-flaws-wpa2-security.html