Category: Full Fibre

  1. Homepage
  2. Full Fibre
Broadband Broadband Speed Connectivity Estate Agents Fibre Broadband Full Fibre Hampshire Home Network Home Office Home WI-Fi SpeedScore Wi-Fi Wi-Fi Advice Wi-Fi Speed Test Wi-Fi Speeds
Broadband Performance: A Must-Have for Estate Agents to Showcase Dream Properties

A recent survey highlights the critical importance for estate agents to offer broadband performance reports when marketing properties, particularly “dream property” offerings.

Recent research suggests that Estate Agents should be focusing on providing home buyers with broadband performance reports if they want to meet the criteria of buyers dream homes. 

The top ranked factor for the ‘dream home’ wish list when looking for a new property was reliable internet.

UK based platform Compare My Move assists home buyers, sellers, landlords and movers with the whole property buying process. They commissioned research with Front Door Comms and OnePoll, creating an online survey of 2,000 adults based in the UK, naturally representative of age, gender and region. 

62% Brits Looking for Decent Wi-Fi When Looking at a Potential New Property

The survey found that 62% of survey respondents put decent Wi-Fi as the number one feature they would want in their realistic dream property. Strong Wi-Fi came above a private driveway and a walk-in wardrobe. 

This would appear to highlight a shift away from fancy frills, instead favouring functional living and everyday essentials when looking for a new property. 

If you’ve ever had your internet go down for a significant length of time then you’ll know how much you rely on that connection. From the obvious things like logging onto your laptop to work from home, to the more taken for granted things like asking Alexa for a timer whilst cooking dinner or trying to listen to music – Having no Wi-Fi is excruciatingly frustrating. 

Since the pandemic when the UK was plunged into the world of working from home and home learning, Estate Agents have seen a dramatic increase in questions about reliable broadband when prospective buyers are looking at new property. 

So it’s little wonder that prospective home buyers want to know exactly what kind of broadband connection they could expect from a potential new home – And if Estate Agents want to make a sale, and Estate Managers want to find a tenant then they need to be providing information that shows the available broadband for that property. 

Reliable Broadband for High End Estate Agency

High End Estate Agents aren’t just matching High Net Worth Individuals with their latest luxury home – They need to give their buyers confidence that they will be moving into a well connected home with strong, reliable broadband. 

Co-founder and MD of Compare My Move says it himself – The results show that “people are prioritising convenience, comfort, and connectivity in their everyday lives. While high-end extras might look impressive on paper, it’s the things we rely on daily – like Wi-Fi and a driveway – that really make a place feel like home.”

And thus, this needs to be reflected in the way that Estate Agents (including High End) and Estate Managers are marketing their properties. 

Is Slow Internet the Dealbreaker That’s Losing You House Sales?

The survey reported above supports previous research from a few years ago when it was found that 20% of people would not buy a property if it had slow internet speeds. 

Similarly, the lack of super-fast internet is often a deal-breaker when it comes to house hunting with many prospective buyers viewing the Wi-Fi connection more important than the number of bedrooms. 

Whilst the size of a property is still important, Estate Agents must now recognise that for many house hunters the quality and speed of the internet is now on par with other deemed essentials. In Scotland and the Southwest, some prospective house buyers value the availability of high-quality broadband above everything else – Even house size. 

Estate Agency and Estate Management clients are least likely to compromise on high-quality broadband when looking for a new home. Decent Wi-Fi was deemed more important than local amenities and space. 

In addition to this, homes for sale that had a worse connection could see Estate Agents selling at approximately £5K less, based solely on whether a home had access to a 300Mbps connection or not. 

How Many Homes Have Access to Full Fibre? 

According to Ofcom, 20.7 million UK homes, or 69% of the total, have access to full-fibre broadband. This represents a significant increase from 17.1 million homes (57%) in September 2023. 

Specifically, Ofcom’s Connected Nations report in July 2024 showed that:

  • Full-fibre coverage has expanded to 69% (20.7 million) of the UK’s 30.1 million homes. 
  • This is an increase of 12 percentage points (3.6 million premises) since September 2023. 
  • Full fibre is more prevalent in urban areas (71%) than in rural areas (52%). 
  • Gigabit-capable coverage, including full fibre and hybrid fibre coaxial (HFC) cable, has reached 83% (25 million) of UK homes. 
  • Northern Ireland leads the way with 93% of homes having access to full fibre. 

SpeedScore from Geekabit Wi-Fi Experts

With over a decade of experience providing connectivity solutions to UK markets, Geekabit saw how house buyers, tenants and hospitality customers are getting more tech savvy and starting to ask Estate Agents and Estate Managers questions about internet speeds and reliability.

Thus, we launched our innovative Internet Connectivity Measurement Platform – Geekabit SpeedScore. 

This gives Estate Agents and Estate Managers a variety of tools to help provide an independent certification of internet speeds and connectivity. Ideal if you’re trying to make a sale by proving the speed and connectivity of a property’s internet. 

Whether it’s a high end luxury property or the dream home of the average buyer, a clear, concise and accurate presentation of a property’s broadband could be the leverage to close that sale. 

You can read more about SpeedScore here. 

by admin
11 Views0
Broadband Fibre Broadband FTTP Full Fibre Ofcom
New Rules on Misleading Use of ‘Fibre’ Broadband 

Ofcom, the regulator for telecoms and media here in the UK, are beginning the enforcement of new rules regarding how Internet Service Providers use the words ‘Fibre’ and ‘Full Fibre.’ 

ISP websites and contracts listing terms like ‘Fibre’ and ‘Full Fibre’ will only be able to do so if their service network actually brings their fibre optic cables into your home, under the new rules. This means FTTP, FTTH and FTTB services. 

In the past, many ISP’s have misleadingly used terminology like ‘Fibre’ to describe a wide range of internet connection technologies. This has included hybrid or part-fibre solutions involving some copper wiring (like FTTC) or even services using wireless connectivity to cover the final part into homes. 

These technologies can actually be a lot slower as well as less reliable than the more modern full-fibre (FTTP) services. It’s these services that take an optical fibre cable all the way into the home. 

Network operators, ISP’s and consumers have argued about fibre descriptions for quite a while. And with the roll-out of FTTP (Fibre to the Premises) lines over the past few years, capable of multi-Gigabit speed, this has only increased. 

If a consumer believes that they already have fibre, even if it’s only via a FTTC (VDSL2) line that is a lot slower, that consumer is more unlikely to consider upgrading to FTTP. 

This isn’t the first time the distinction between ‘fibre’ services has tried to be corrected. The Advertising Standards Authority attempted a review, but it was ineffective. CityFibre also attempted a court challenge, but this also failed. 

Then in 2021, GigaTAG (the Gigabit Take-Up Advisory Group) made a proposal to change several things, one of which was the clearer labelling of broadband packages. This was so consumers could better understand the differences between technologies, and this was successfully adopted by Ofcom at the end of last year. 

As of today, 16th September 2024, the new guidelines for residential and small business services have been formally introduced and enforced by Ofcom. Better late than never!

It’s important to note that this doesn’t yet apply to advertising. Ofcom doesn’t cover advertising, as that is the remit of the Advertising Standards Authority. So let’s hope the ASA follows suit.  

Ofcom’s New Guidelines on Fibre Terminology

The below are a summary of points from Ofcom’s website. 

  • Providers should give a short description of the underlying network technology of each broadband product using one or two terms that are clear and unambiguous, such as ‘cable’, ‘copper’, ‘full-fibre’ or part-fibre’. These descriptions should be offered at point of sale on the website, and before the final purchase in contract information, and in the contract summary;
  • The term ‘fibre’ used in isolation is ambiguous, so it should not be used on its own to describe the underlying broadband technology. This would mean, for instance, that ‘full-fibre’ (or a similar term) is only used to describe networks which use fibre-optic cables all the way from the exchange to the home. Similarly, ‘part-fibre’ (or a similar term) would describe those services with a fibre-optic connection from the local exchange to the street cabinet and then usually a copper wire connecting the street cabinet to the customer’s home; and
  • Providers should give a more thorough explanation of the underlying broadband technology – for example through a link – so that consumers can understand in more detail what it means for them. This information must be provided in an accessible form that is easy to understand.

Underlying technology information should be given to consumers irrespective of how they sign up for a service. Under Ofcom’s new guidance, those signing up online will be given this information on the broadband provider’s website. Those purchasing a service over the phone or face-to-face will be provided with this information in the Contract Summary and in the contract itself. A Contract Summary with key information on the service must be provided before the customer confirms the purchase.

Ofcom have concluded that this is the most proportionate approach to ensure appropriate information is provided to consumers and reduce customer confusion, while limiting the costs of implementation.

9 Months to Welcome Change

Ofcom announced this change back in December of last year, giving ISP’s plenty of time to implement changes. 

Thankfully, a good chunk of the telecoms industry, noticeably the more alternative full fibre networks, have welcomed this change. 

But is it too late to make a difference? The terms ‘Fibre’ and ‘Full Fibre’ have long been dished out by ISP’s – Will the new change from Ofcom actually change the perspective of consumers? Years and years of misuse of these terms will mean that it’s entrenched in the subconscious mind of consumers – Can it be changed and will we see a positive impact? 

Some ISP’s have already adjusted their approach to communicating their broadband services with consumers. Let’s remember that many if not most consumers pay a lot of attention to service speed and price, and less to what is seen as industry jargon. 

One example of the changes being implemented is from Sky Broadband who have re-labelled their packages according to the new rules. Their broadband packages are now described as:

  • Copper (ADSL)
  • Part Fibre (FTTC/ G.fast)
  • Full Fibre (FTTP)

Who will be next? 

by admin
6 Views0
Broadband Fibre Broadband FTTP Full Fibre Wi-Fi
68% of UK Premises Now Have Full Fibre Available 

Full Fibre broadband is now available for 68% of UK premises. 

Over recent years we’ve seen steady growth when it comes to the number of premises having Full Fibre broadband available to them, as you can see illustrated in the graph below. 

However, when we look at smaller increments of time, some commenters are frustrated at the length of time it is taking, willing it to be faster. The increase from 67% to 68% has taken just over a month (34 days to be precise) which is slightly longer than the usual time we would expect for a 1% increase. To put it into context, the fastest 1% increase that has been recorded is almost half of this. 

So does this mean that the speed and intensity of Full Fibre rollouts are diminishing? Are they a disaster and starting to slow down, rather than sprinting to the finish – A target of 85% coverage by 2025 and national coverage (99.9%) by 2030?

There are several complex factors that can account for the apparent slowing of Full Fibre broadband rollout. 

Factors Affecting Full Fibre UK Rollout:

  • A large influencing factor for the latest % rise taking longer than expected is the overlap between the different networks, in particular nexfibre and CityFibre rollouts.
  • Another factor to consider is that not every % increase is the same – There seems to be an ebb and flow with Openreach and their rollout where we see a couple of mediocre months in terms of volume, and then a big month. It’s expected that Openreach FTTP will be increasing in volume over the next few weeks.
  • Remember that Full Fibre broadband availability is not the same as take up. Once it is available, providers obviously want customers to take it up in those areas. This means that some providers temporarily pause their rollout in order to spend time focusing on the take up.

Which parts of the UK have the least Full Fibre availability? 

There are still many local authority areas that have low availability of FTTP (Fibre to the Premises). 

The 10 local authorities with the lowest availability can be found below. 

Local Authority% Premises FTTP Available% Increase
Na h-Eileanan an Iar6.39No change since 15/3/24
Shetland Islands5.81.35 increase since 7/6/24
Isles of Scilly9.49No change since 15/3/24
Orkney Islands11.941.11 increase since 7/6/24
Harlow District13.70.01 increase since 7/6/24
West Dunbartonshire14.740.71 increase since 7/6/24
Argyll and Bute16.950.04 increase since 7/6/24
Perth and Kinross20.311.22 increase since 7/6/24
Telford and Wrekin23.310.35 increase since 7/6/24
South Tyneside District25.272.48 increase since 7/6/24

Where in the UK has the best FTTP coverage? 

Unfortunately, there is quite a gulf between the worst areas of the UK for Full Fibre (see above table) and the best. 

The top area of the UK for FTTP coverage is Kingston upon Hull, with a whopping 99.75% of premises having access to Full Fibre availability. 77% of these properties even have the choice of two or more networks when it comes to connecting to Full Fibre broadband. 

We’re excited to see how Full Fibre broadband coverage continues to increase over the coming months and years as the UK moves towards its target of 85% coverage next year. 

We’d love to see more of the least covered local authority areas increase their FTTP availability during that time too so that even more of the UK is covered. 

by admin
7 Views0

© 2019 GEEKABIT LTD | UK WI-FI CONSULTANT | WI-FI EXPERTS FOR BUSINESS | WI-FI HELP LONDON, CARDIFF, HAMPSHIRE | WI-FI ASSISTANCE HAMPSHIRE