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Broadband Verification Scheme Launched by Ookla

Have you ever arrived at a conference, sporting event or hotel only to be greeted by a frustratingly slow internet connection? Whether you are trying to access work emails, share a clip of an amazing goal or just laze in your room binge watching your favourite show on your smartphone, we’ve all felt that frustration at a sinfully slow connection. 

If only you could check a venue’s connection quality before you book…

Ookla, a network testing business which collects consumer data through their popular broadband testing service Speedtest.net, launched a new Speedtest Certified™ scheme last week. 

The thinking behind this new scheme is to be able to offer people and businesses verification on ‘superior connectivity.’ Think places like hotels, stadiums, event venues, office buildings, and airports. 

As a consumer, you want to know these venues are going to be able to offer an excellent connection while you are visiting. As a business, you want to be able to offer verification of that excellent connection before they’ve even arrived. 

How Can You Prove to Customers that Your Business Offers Superior Connectivity?

As a business owner, you may be one of the many properties identified by Ookla who are keen to prove their connectivity to their potential customers, demonstrating their readiness to meet everyone’s connectivity expectations and needs. 

This new service from Ookla, Speedtest Certified™, is designed to give businesses the proof they need.

The newly launched program aims to provide a “trusted badge of excellence“ to venues like hotels, stadiums, airports, event venues and office buildings. Based on Ookla’s globally recognised reputation for mobile and broadband performance measurements, this verification of excellent broadband and connectivity will help businesses to differentiate themselves from competitors and show how committed they are to aiding their customers’ digital experiences. 

How Will Speedtest Certified™ from Ookla Deliver This Verification Scheme?

The entire approach will be data-driven, enabling the provision of comprehensive and objective assessment of a venues network. The following key variables will be measured:

  • The quality of Wi-Fi radio frequency (RF) 
  • Wi-Fi network configuration
  • Wi-Fi network security assessment
  • Network performance metrics
  • ISP backhaul

If you’ve trusted Ookla’s popular Speedtest platform to manage your own connectivity, then you’ll likely be excited at the prospect of knowing just how good the internet connection will be, BEFORE you arrive at an event or hotel. In the words of Stephen Bye (President and CEO of Ookla, Ziff Davis Division) the new Speedtest Certified™ scheme will give you ‘a seal of approval you can count on’ when it comes to reliable connectivity. 

5 Star Rating for Internet Speed

Properties that meet or exceed the rigorous standards of Ookla’s Speedtest Certified™ will earn themselves a high-value certification backed by the trusted Speedtest name. This trusted Badge of Excellence will give them a star rating out of 5 for speed and will be valid for 1 year, after which the venue must be re-certified to ensure they still meet the necessary connectivity standards to keep that status. 

Not only will they be able to share their Speedtest badge of honour for superior connectivity, businesses will also have access to Ookla’s Speedtest Certified Digital Platform. Here they will be able to:

  • Access personal insights
  • Benchmark performance against other Speedtest Certified Networks
  • Receive targeted recommendations for improvements

Can We Expect the Same for Mobile Connectivity?

The initial Phase One launch is aimed at Wi-Fi connectivity and performance inside properties such as the ones mentioned above. 

Phase Two of this programme will look at assessing cellular performance testing in terms of 4G/5G mobile. It’s likely we’ll see this rolled out in the coming months. 

What if Your Business Wi-Fi Isn’t Up To Standard?

This new Speedtest Certified™ scheme launched by Ookla is great – If your business or event venue has the superior connectivity that the standards insist upon. 

What if your internet speed star rating falls short and your venue’s connectivity doesn’t meet the required standards? 

There is always something that can be done to improve your Wi-Fi network and connectivity for customers. 

If your business struggles with slow Wi-Fi, an unreliable connection or any other Wi-Fi issues, then our Wi-Fi Experts here at Geekabit can help. 

Whilst you’re probably tearing your hair out with frustration, we actually love Wi-Fi problems like slow speeds, Wi-Fi dead spots or users unable to connect – Because we know what a huge difference we will be able to make to you and your business. 

Using globally renowned specialist measuring and testing equipment, we can get to the root of the problem. Though Wi-Fi Site Surveys, Planning & Design and Wi-Fi Installation we can get your business’ connectivity working just as it should be. 

We’ve helped hotels, warehouses, corporate offices and stadiums to name just a few. We can also help with event Wi-Fi! 

So don’t put up with dodgy Wi-Fi any longer – It’s time to call in the experts. Contact Geekabit today. 

Imagery used with thanks from https://www.ookla.com/speedtest-certified

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Fast Wi-Fi Hire for Events with Starlink

Here at Geekabit we’ve been very busy behind the scenes recently, working at a number of high profile events testing out our new Wi-Fi hire service. 

Our test events included supporting policing events in London, hybrid meetings, rural wedding fairs and a fireworks fundraising event. 

Following the successful deployment of our Wi-Fi hire offering at these events, we are very pleased to announce the launch of our new Wi-Fi Hire for Events, powered by Starlink. 

Are you looking for Wi-Fi hire for your next event?

If you’re looking to hire Starlink Internet for your next event, we can provide a managed expert service.

Have you been let down before by traditional internet suppliers? Our expertly managed Wi-Fi hire service will allow you to have a fast, stable and speedy Wi-Fi network in areas that other suppliers have previously struggled. 

Our Starlink event kit for Wi-Fi hire can be deployed very quickly for even the most last-minute of events, especially helpful in situations where you’ve been let down by another provider. 

Our fleet of Starlink routers and dishes are available to support any event where resilient and fast internet needs to be deployed at short notice.

Whatever the event, wherever it is*

Perhaps you’re running a hybrid Zoom meeting in a rural area, a festival with hundreds of traders requiring card payments, or running an event requiring media Wi-Fi facilities.

Whatever the event and no matter how rural, here at Geekabit our expert Wi-Fi engineers can build you the perfect temporary Wi-Fi network “in the field” for whatever you need the internet for.

This could be for a one-day event, or for an event running over several weeks.

Whilst it is perfect for areas where there is little mobile data connectivity, we can also provide backup 4G/5G service for resiliency and the perfect connection.

Improve reliability with back-haul solutions

You might be thinking that you’ve got pretty good Wi-Fi at your venue most of the time, but even if you have the perfect network and Wi-Fi setup, sometimes a specific event needs multiple back-haul solutions to improve the reliability of the connectivity. Starlink satellite broadband deployed by Geekabit would be the perfect solution.

Starlink Hire from Geekabit

We are thrilled to launch this new Wi-Fi Hire for Events service, powered by Starlink and deployed by Geekabit Wi-Fi engineers. 

*We will happily quote for Starlink Hire in London, Hampshire, Dorset, Wiltshire, Sussex and the Isle of Wight.

We’re excited to see what this new Wi-Fi hire service can do for our clients. Get in touch today if you’re interested in hiring Starlink and securing reliable Wi-Fi for your next event. 

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Client Highlight: Starlink Satellite Broadband Hire for Winchester Bonfire and Fireworks

Our November started with a bang, getting muddy working as technical support to Winchester’s largest one-day annual charity event, Winchester Round Table’s Bonfire and Fireworks. Geekabit’s CEO has been heavily involved with this event for many years, volunteering time and expertise. 

This year we joined the team of volunteers to lend them our Wi-Fi expertise to help make the event a success through seamless connectivity and reliable broadband across an external network.

This event regularly raises in excess of £60K – A phenomenal community effort, and one that everyone involved should be immensely proud of. There are so many great causes and vital work that this money will go towards in the local community of Winchester and we couldn’t be more thrilled to have volunteered our time and expertise to be a small part of that.

Why does a bonfire and fireworks event need a wireless internet connection?

You might be thinking; what does a Bonfire and Firework event need Wi-Fi for anyway? Well, this is no ordinary bonfire and fireworks night. Every year, Winchester Round Table hosts around 20,000 people for an evening of entertainment, food, drinks, and of course the legendary bonfire and fireworks spectacular.

An event of this scale calls for reliable connectivity, and that’s where Geekabit came in. We have a wealth of experience and expertise in the area of remote internet and events, and so we were more than happy to volunteer to this great cause.

Starlink Satellite Internet for Events

20,000 people can place a great strain on the local cellular mobile towers, and so we turned to a more modern, low orbit satellite solution that would sidestep these issues.

We installed a temporary network across the main fireworks site, using Starlink satellite internet as our connectivity backhaul.

Event Wi-Fi Network – Ubiquiti

Using a variety of Ubiquiti point-to-point links, we spread the network out across the important parts of the fields, and used several outdoor grade wireless access point solutions from the Ubiquiti UniFi range in order to reach the retailers on-site.

This meant that the Starlink internet we provided could reliably aid the event control room on the night as well as help run the operations and production areas.

Food Traders Payments through Starlink Internet

It even provided connectivity for the on-site food festival traders so they could power their payment terminals when mobile reception would be very minimal, ensuring smooth and fast transactions.

Ticket Booth Internet Connectivity for Events

The event also offers ticket pick-up on the day from temporary event Ticket Booths based in two outside locations in the city centre. Due to the volume of people that need to pick-up tickets, it’s not possible to borrow a building or utilise a shop as the crowds and the queue would be too big.

This therefore makes it necessary for the booth to be in a location that will cause as little disruption as possible. Due to the outside location of the ticket booth, and the nature of the service it is providing, it’s necessary for there to be a reliable internet connection. 

Geekabit made this possible using two Starlink Satellite Broadband temporary event installations, which enabled solid laptop, tablet and mobile access to live spreadsheets, order information, customer service emails and social messages throughout the day of the event.

Starlink Satellite Broadband Provides Vital Connectivity for Outdoor Events

A reliable internet connection throughout the day of this event was vital for production purposes and the smooth running of critical processes, which Starlink Satellite Broadband provided.

Working with Winchester Round Table Bonfire and Fireworks was a privilege and a pleasure. Year on year there are more things that require a wireless connection to ensure the smooth running of an event, and we hope to be on hand again in the future to help this to happen.

For more information on our Event W-Fi services get in touch with one of our Wi-Fi experts and we can show you how we can help make your event a success.

Get in touch here.

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