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Is Your Business the 1 in 5 with Insufficient Internet Speeds? 

Business leaders and decision makers from 160 UK companies were surveyed on their businesses broadband speeds during June 2023 by Neos Networks – 1 in every 5 were found to have broadband speeds that were insufficient. 

Furthermore, 42% of those surveyed planned to move to a higher capacity connection during the next two years as part of their key growth plans. 

Investment in Connectivity

Over the previous 2 years, 11.2% of respondents who had already invested in connectivity said it had a direct impact on their business profitability. 

And it’s not just profitability that’s impacted by good connectivity in business. 98.3% of surveyed businesses said it also impacted:

  • Productivity
  • Staff retention
  • Client collaboration

Why Are Businesses Prioritising Higher Capacity Connectivity?

Why might businesses prioritise higher capacity connectivity? Better performing broadband impacting many parts of the business, including:

  • Increased computer power (22.4%)
  • Operational development in terms of more data and higher capacity requirements (21.2%)
  • Greater device usage for each employee (11.6%)

With the prevalence of AI being used in business, this also influenced decisions to improve and increase connectivity with 1 in 10 businesses actively looking to increase connectivity in order to better integrate AI into their business processes.

What Is The Negative Impact of Insufficient Broadband Speeds in Business?

Poor internet connectivity, speed and/or reliability doesn’t just negatively impact employee productivity and retention, it can also cause businesses to risk losing a customer or client. 55.6% of businesses surveyed felt like they were at risk of losing custom down to poor internet. 

Has Project Gigabit Had A Notable Impact on Business Broadband?

The businesses being surveyed were asked if they felt their business had felt a notable impact from Project Gigabit, of which 52.5% said yes. 

Project Gigabit is a £5 billion government broadband plan aiming to deliver next-generation gigabit broadband to over a million households and businesses across the UK. You can read about their progress here. 

Project Gigabit didn’t actually start to award contracts until August 2022, so it’s possible that the above percentage figure is reflective of respondents including other similar schemes (like the Gigabit voucher and GigaHubs Dark Fibre) or other commercial upgrades to broadband services. 

Let’s Focus on the Positives

It’s clear that businesses are seeking high-capacity connections to keep up with new technologies as well as support their employees and customers. 

Of course, businesses that are based in more rural areas may well be part of the 1 in 5 businesses without sufficient broadband speeds that need improved network accessibility to achieve better connectivity. Other means of connecting to the internet may be useful, such as mobile internet through the likes of 4G/5G routers or Satellite broadband like Starlink. 

But if 1 in 5 businesses don’t have sufficient broadband, that means that 4 in 5 do! Recent data from Think Broadband suggests that only 21% of UK premises are yet to be reached by gigabit-capable broadband. That means 79% of business premises in the UK are covered by a broadband connection that is gigabit-capable. 

By 2030, the UK government is hoping to reach their target of having nationwide coverage. Network operators are hoping for more support so that they are able to help businesses with poor connectivity sooner than that. 

Rural businesses may be able to improve their connection through AltNet options. AltNet are alternative network providers offering fibre broadband packages. Although smaller in scale, AltNets compete with the UK and England’s big brand internet service providers. AltNets offer their own full fibre connections and don’t rely on the Openreach network and can sometimes offer higher upload speeds in comparison to the major network providers.

This could mean that rural businesses in hard to reach locations could have access to better internet services sooner than the national telecoms provider can offer, giving them next generation speeds like 2.5, 3 and 10 gigabit services across certain networks before national providers have even started trials. 

Let’s also remember that even though 1 in 5 businesses are receiving insufficient broadband, that doesn’t necessarily mean they don’t have access to it via other networks. There might be other options to the one they are currently using. 

The broadband demands of differing businesses also vary hugely. A graphic design studio or video editing company would need higher speed internet than a takeaway shop that could rely on a slower link. 

As always, these types of surveys should be taken with a pinch of salt. Whilst it is undeniable that there are 1 in 5 businesses with insufficient broadband, there should be options for them to explore like mobile broadband and satellite broadband like Starlink. 

Can we help your business improve its broadband connection?

If your business is struggling with a poor internet connection, then get in touch with our expert Wi-Fi engineers who will be able to advise if mobile broadband or Starlink satellite broadband could be a viable option for you. Give us a call or drop us an email today and let’s get it sorted. 

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How Can I Test My Broadband Speed?

Are you paying for 70Mbps but only getting 1Mbps? If you’ve checked your router and everything seems in order there, then you might want to be reliably checking your broadband speed as well as your Wi-Fi. 

When you obtain broadband from an Internet Service Provider (ISP), they are responsible for getting their broadband service to your home as far as the router. That’s where their responsibility ends. After that, your Wi-Fi is up to you. 

A speed checker won’t check the speed of your Wi-Fi inside your home, but rather the broadband speed that is delivered to your premises before going through your router. 

It’s worth remembering that you will often be offered broadband speeds of ‘up to’ a certain Mbps – That means that roughly 10% of customers will get that speed, but many more will get lower. 

What is broadband speed affected by? 

There are lots of factors that affect broadband speed. 

  • The distance the property is from the exchange
  • The wiring (quality, number of joints)
  • Router quality
  • Time of day broadband is being used (How many people are vying for bandwidth at the same time)

When you are measuring broadband speed, it can also be affected by the router and the computer being used to test. 

The best way to get an accurate measure of your broadband speed is by connecting a device to the router using an Ethernet cable. Internet connections via Ethernet cable are faster and more reliable than Wi-Fi, so will give you a more reliable measure of broadband speed. 

To test your broadband speed, turn off the Wi-Fi on your device and then plug it directly into the router using an Ethernet cable. 

Remember that your ISP can’t do anything about your internet speed from your router onwards. By measuring the speed through an Ethernet cable, you can see how fast it’s coming in at. You are likely to measure a much lower speed using a device on the Wi-Fi. If the speed you measure via Ethernet cable is close to your Fibre-to-the-Cabinet (FTTC) speed, then you’re doing alright. But you can’t expect to get the same speeds on a device using the Wi-Fi like your tablet or phone. 

How can I test my own broadband speed?

There are two types of speed tests you can do – Casual and Serious. 

How to Do a Casual Broadband Speed Test

Go to any broadband speed checker on your browser – You can find them on Google. You can run the test directly through your browser. 

How to Do a Serious Broadband Speed Test

This one is a bit more involved. 

  1. Turn off your PC / laptops Wi-Fi connection 
  2. Connect the PC / laptop to the router using an Ethernet cable
  3. Turn off any other devices that are using the internet connection (e.g. TV’s, smartphones etc
  4. Restart your router
  5. Restart your PC / laptop and keep any unnecessary programmes closed down (that includes anti-virus software)
  6. Open a clean browser window and go to your chosen broadband speed tester

What results should I be getting? 

To check if the results seem reliable, you can use different browsers and see if there is a difference, for example, between Edge and Chrome. If you are getting approximately the following speeds on the below connections, then you don’t have any major problems.

ADSL connection – 7Mbps

ADSL2 connection – 12-16Mbps

FTTC connection – 30Mbps

Cable connection – 50Mbps

Mobile broadband connection – 20Mbps 

Remember that the results can vary and can be affected by:

  • The server
  • The local exchange
  • The internet itself
  • And more! 

It may also be worth testing the speed at varying times of day and see what you find. 

How do I know which broadband speed checker to use?

For the best results, you should use a local service with the lowest latency or ‘ping’ rate. 

According to the Guardian, the three best speed checkers were:

I’ve tested my broadband speed and it looks fine – So why am I having issues? 

Maybe you’ve got a Wi-Fi problem rather than a broadband speed problem. 

If your device works better when it’s closer to the router, then perhaps the problem is the signal strength, and getting that signal to where you are wanting to use your device most. 

If your Wi-Fi is just slow in general, it could be that your router is the problem. If your ISP won’t upgrade the one you currently have, then maybe you could replace it with an alternative and upgrade it? 

The problem could even be your device itself! See if a friend or family member has a different / newer device that you could test on your Wi-Fi and see if you encounter the same problems. 

Who can help with broadband speed tests and Wi-Fi issues?

If all of the above feels a bit confusing or if you’ve carried out the test but don’t understand the results then don’t panic! Here at Geekabit, our Wi-Fi experts are currently developing our own best-in-class solution for supporting people who wish to record and verify their internet speeds. Coming soon!

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