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Broadband Verification Scheme Launched by Ookla

Have you ever arrived at a conference, sporting event or hotel only to be greeted by a frustratingly slow internet connection? Whether you are trying to access work emails, share a clip of an amazing goal or just laze in your room binge watching your favourite show on your smartphone, we’ve all felt that frustration at a sinfully slow connection. 

If only you could check a venue’s connection quality before you book…

Ookla, a network testing business which collects consumer data through their popular broadband testing service Speedtest.net, launched a new Speedtest Certified™ scheme last week. 

The thinking behind this new scheme is to be able to offer people and businesses verification on ‘superior connectivity.’ Think places like hotels, stadiums, event venues, office buildings, and airports. 

As a consumer, you want to know these venues are going to be able to offer an excellent connection while you are visiting. As a business, you want to be able to offer verification of that excellent connection before they’ve even arrived. 

How Can You Prove to Customers that Your Business Offers Superior Connectivity?

As a business owner, you may be one of the many properties identified by Ookla who are keen to prove their connectivity to their potential customers, demonstrating their readiness to meet everyone’s connectivity expectations and needs. 

This new service from Ookla, Speedtest Certified™, is designed to give businesses the proof they need.

The newly launched program aims to provide a “trusted badge of excellence“ to venues like hotels, stadiums, airports, event venues and office buildings. Based on Ookla’s globally recognised reputation for mobile and broadband performance measurements, this verification of excellent broadband and connectivity will help businesses to differentiate themselves from competitors and show how committed they are to aiding their customers’ digital experiences. 

How Will Speedtest Certified™ from Ookla Deliver This Verification Scheme?

The entire approach will be data-driven, enabling the provision of comprehensive and objective assessment of a venues network. The following key variables will be measured:

  • The quality of Wi-Fi radio frequency (RF) 
  • Wi-Fi network configuration
  • Wi-Fi network security assessment
  • Network performance metrics
  • ISP backhaul

If you’ve trusted Ookla’s popular Speedtest platform to manage your own connectivity, then you’ll likely be excited at the prospect of knowing just how good the internet connection will be, BEFORE you arrive at an event or hotel. In the words of Stephen Bye (President and CEO of Ookla, Ziff Davis Division) the new Speedtest Certified™ scheme will give you ‘a seal of approval you can count on’ when it comes to reliable connectivity. 

5 Star Rating for Internet Speed

Properties that meet or exceed the rigorous standards of Ookla’s Speedtest Certified™ will earn themselves a high-value certification backed by the trusted Speedtest name. This trusted Badge of Excellence will give them a star rating out of 5 for speed and will be valid for 1 year, after which the venue must be re-certified to ensure they still meet the necessary connectivity standards to keep that status. 

Not only will they be able to share their Speedtest badge of honour for superior connectivity, businesses will also have access to Ookla’s Speedtest Certified Digital Platform. Here they will be able to:

  • Access personal insights
  • Benchmark performance against other Speedtest Certified Networks
  • Receive targeted recommendations for improvements

Can We Expect the Same for Mobile Connectivity?

The initial Phase One launch is aimed at Wi-Fi connectivity and performance inside properties such as the ones mentioned above. 

Phase Two of this programme will look at assessing cellular performance testing in terms of 4G/5G mobile. It’s likely we’ll see this rolled out in the coming months. 

What if Your Business Wi-Fi Isn’t Up To Standard?

This new Speedtest Certified™ scheme launched by Ookla is great – If your business or event venue has the superior connectivity that the standards insist upon. 

What if your internet speed star rating falls short and your venue’s connectivity doesn’t meet the required standards? 

There is always something that can be done to improve your Wi-Fi network and connectivity for customers. 

If your business struggles with slow Wi-Fi, an unreliable connection or any other Wi-Fi issues, then our Wi-Fi Experts here at Geekabit can help. 

Whilst you’re probably tearing your hair out with frustration, we actually love Wi-Fi problems like slow speeds, Wi-Fi dead spots or users unable to connect – Because we know what a huge difference we will be able to make to you and your business. 

Using globally renowned specialist measuring and testing equipment, we can get to the root of the problem. Though Wi-Fi Site Surveys, Planning & Design and Wi-Fi Installation we can get your business’ connectivity working just as it should be. 

We’ve helped hotels, warehouses, corporate offices and stadiums to name just a few. We can also help with event Wi-Fi! 

So don’t put up with dodgy Wi-Fi any longer – It’s time to call in the experts. Contact Geekabit today. 

Imagery used with thanks from https://www.ookla.com/speedtest-certified

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Wi-Fi Wi-Fi 7 Wi-Fi 8 Wi-Fi Advice
What Does Wi-Fi 8 Have to Offer?

The short answer is Wi-Fi 8 UHR (Ultra High Reliability) is being designed to deliver:

  • Longer range
  • Better reliability
  • Improved performance
  • More security

For the first time in almost 30 years, the latest standard of Wi-Fi to be released (Wi-Fi 8) will not be arriving with an increase in speed, like the standards that have come before. 

Based on the forthcoming IEEE 802.11bn standard, this next generation of Wi-Fi will instead be touting Ultra High Reliability (it’s in the name). It’s expected to start certification at the start of 2028. 

This change from speed to reliability shows a strategic shift from merely chasing throughput, to delivering dependable, consistent connectivity to environments dense with devices. 

Wi-Fi 8 UHR Designed with User Experience in Mind 

It sounds rather obvious, but the main focus with next-generation technology needs to be the end user and their experience. 

In everyday life we use applications constantly, the majority sensitive to latency. We need things to work in real-time in a responsive and reliable way. 

This ‘always-on’ approach to connectivity has crept forward in importance over an increase of 1 or 2 Gbps. 

What’s the use of speed if the reliability isn’t there to back it up? Wi-Fi 8 is all about making the best use of Wi-Fi. 

Certification for Wi-Fi 7 Has Begun

If you’re sitting there thinking, wait a minute, we’re chatting about Wi-Fi 8 but have we even got Wi-Fi 7 yet? Well, no. At the start of this year back in January, Wi-Fi 7 began its certification process. 

In theoretical terms, Wi-Fi 7 can offer:

  • Peak downlink speed of 46 Gbps using 16 spatial streams
  • 320 megahertz channels in 6 GHz bands
  • 4096 QAM
  • Support for Multi-Link Operation (MLO)

Wi-Fi 8 will then follow this up by introducing new capabilities that are not optimised for peak speed. Instead, the new Wi-Fi 8 standard will focus on overcoming alternative obstacles to good Wi-Fi, like environments with jitter, interference, and range issues. 

Where Will Wi-Fi 8 Have the Highest Impact? 

As well as speed, the new Wi-Fi 8 standard will focus on being consistent and predictable with seamless performance for scenarios with multiple devices and multiple access points.

This will make Wi-Fi 8 most impactful for things like:

  • Extended reality
  • Cloud-based gaming
  • Industrial automation
  • Real-time communications

Thus, the scope for a big impact is huge. 

The Evolution of Wi-Fi 7 to Wi-Fi 8

Moving from Wi-Fi 7 to Wi-Fi 8 will be less of an abrupt departure from one standard to another, but instead an evolution of technology. In many ways. So how will Wi-Fi 8 deliver Ultra High Reliability? 

Let’s have a look at the main upgrades in architecture we’ll see from Wi-Fi 8 UHR. 

Range

There will be longer range and higher speeds at a given range with Wi-Fi 8. 

  • Signal resilience across longer distances will be brought by Enhanced Long Range (ELR) optimisations. 
  • APs will be able to transmit higher speeds at any given range through unequal modulations. 
  • Distributed Resource Unit (DRU) technology improves range by spreading resource units across a wider channel bandwidth enabling higher transmit powers.

Interference Management

There will be smarter coordination through Coordinated Spatial Reuse (Co-SR) and Coordinated Beamforming (Co-BF). 

  • This allows interference to be managed through mesh nodes and APs while sharing spectrum. 
  • Seamless roaming through Muilti-APs, ensuring better device handoff between APs without degradation providing a smoother user experience.

Improved Error Correction

Improved error correction and roaming will improve reliability. 

  • Error correction at range and in noisy environments is enhanced with Low Density Parity Check (LDPC) coding. 
  • Higher speeds at a given distance are possible with more Modulation Coding Scheme (MCS) options, providing more granular rate selection and more precise matching to real-time signal conditions.

Adaptive Channel Access

Adaptive channel access and smarter spectrum use will help improve throughput and reduce bandwidth waste. 

  • APs can dynamically assign sub-channels to different clients based on changing situational conditions via Dynamic Sub-Channel Operation (DS). 
  • Non-Primary Channel Access (NPCA) enables data transmission on side channels when the primary channel is congested. 
  • DSO and NPCA respectively reduce bandwidth waste and improve effective throughput.

Stronger Security

Malicious actions that could potentially disrupt Wi-Fi based services and jeopardise user security like jamming or spoofing can be prevented via Wi-Fi authentication and management frames being encrypted.

Wi-Fi 8: Reliability Over Speed?

Obviously as Wi-Fi users we want speed. We want, and have come to expect, a fast connection wherever we are, whether it’s for work or leisure time. But actually – What’s the point of having that theoretical speed sitting there, if the connection isn’t reliable? How frustrating is it to have that video call freeze or the internet drop out at a crucial part of an online game? 

Reliability is key – It’s what users in real life want and need. Previous Wi-Fi generations have been all about speed so we’ve got that box ticked already, but what Wi-Fi 8 brings is what people need for the way we use our devices – Ultra High Reliability. 

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