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Top UK Mobile Networks for H2 2023 Revealed by RootMetrics Benchmark

How did UK mobile networks perform in the second half of 2023 when it comes to 4G, 5G and mobile broadband?

RootMetrics (now an Ookla company), a mobile analyst firm, has not long published their latest benchmark study of UK mobile networks (4G and 5G) and mobile broadband performance for H2 2023. 

RootMetrics offers scientifically collected and crowdsourced mobile network performance information to consumers and the industry. The firm captures user information by testing network performance when consumers are using their mobile phone for voice or data communications. 

Results of the latest biannual benchmarking report which once again see EE (BT) come out on top against their UK network rivals at Vodafone, Three UK and O2 (VMO2). 

Which UK mobile network is the best for 4G/5G?

When it comes to 5G performance, the picture painted by this recent report isn’t so clear-cut.

This latest study used data from a 5G-enabled, latest model of Samsung smartphone (the actual model was not disclosed in the report). It was purchased from operator stores and tested for both 4G and 5G performance across all 4 primary UK operators within 16 of the most populated UK cities. 

In summary, the study consisted of:

  • 1 latest model Samsung smartphone
  • 4 primary UK mobile operators
  • 16 UK cities
  • 634,942 tests across hundreds of locations
  • 788 locations were indoor
  • 24,179 miles driven during both the day and night

Results were divided into the following categories:

  • Network reliability
  • Speed
  • Data
  • Call and text quality

Scores were given out of 100 (100 being the highest score). As you can see from the data representation from RootMetrics below, EE came out on top across all categories, while VMO2 were found at the bottom of most. 

Interestingly, every one of the 4 primary UK operators saw a decrease in their overall scores when compared to the last RootMetrics report 6 months prior. 

The Overall Scores for H2 2023 (vs H1 2023), in order of best to worst, are:

1. EE – 94.2 (down from 95.9)
2. Vodafone – 90.1 (down from 92)
3. Three UK – 89.3 (down from 90.2)
4. O2 – 86.4 (down from 86.7)

So which is the best UK mobile network? When we look at the average (median) UK download speeds for both 4G and 5G networks, then the strongest data speeds were delivered by EE (68.6Mbps, which was up from 65.1Mbps in the last report).

Vodafone also saw an increase in data speeds, increasing to 34.5Mbps (from 29.4Mbps). Despite O2 improving their data speed score from 15.5Mbps to 19.9Mbps, they still scored the bottom of the 4 providers. Just behind Vodafone to take 3rd place, Three UK fell slightly to 32.3Mbps (down from 34.7Mbps). 

How is 5G performing on UK networks so far?

However, when we look purely at 5G networks, we see a bit of a different picture emerge when compared to the previous report for the first half of 2023. 

Whereas H1 2023 saw Three UK as the fastest median 5G download performance, that award now goes to EE. O2 were unfortunately at the bottom with a score well below the other 3 primary UK networks. The scores for median download speeds for 5G from the H2 2023 report were:

  1. EE – 174.1 Mbps
  2. Three – 165.7 Mbps
  3. Vodafone – 158.3 Mbps
  4. O2 – 68.7 Mbps

What is the availability of 5G on UK mobile network providers? 

As well as 5G speeds, the availability of 5G across UK networks was also tested. 

All 4 of the UK mobile network providers had 5G availability of over 52% during this latest UK wide testing. 

The UK providers in order of 5G availability are:

  1. Three – 57.6%
  2. O2 – 54.5%
  3. EE – 52.3%
  4. Vodafone – 41.9%

You can find more data below for particular regions as well as the most improved cities. 

What can we take away from this report on 5G speed and availability on UK mobile network operators?

So it would seem that even though EE has the fastest 5G speeds, that 5G connection is less available than that of its competitors Three and O2. 

Despite coming second place in terms of speed, Three weren’t too far behind EE and are also slightly more available. 

O2 might have decent 5G availability, but the speed of that connection is pretty dire according to this latest report. 

In terms of 5G speed, Vodafone aren’t too far behind rivals EE and Three, however they are at the bottom of the pile with the lowest 5G availability. 

What more would we like to know about 4G/5G connections across the UK mobile networks? 

If you’d like to read more on this and see further data, head to the full report from RootMetrics UK Mobile Performance Review 2H 2023 here. 

Whilst this review does shine a light on 5G speeds across the UK and how UK mobile networks are performing, it does only give select information. 

It would be interesting to also see how the networks perform when it comes to upload speeds and latency using 4G/5G connections. 

As you can see from the review, there seems to be a strong focus on urban areas across the bigger cities in the UK. Here at Geekabit we talk a lot about the struggles of rural businesses and more remote locations that still need strong 4G/5G mobile broadband connections. Some more data on the performance of UK mobile networks in these areas would be beneficial and would give a clearer picture of 4G/5G availability and speed across the UK as a whole. 

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Connections Boosted by VMO2 5G Drones for Search and Rescue Missions

Here at Geekabit we talk a lot about the problems that rural areas face when it comes to connectivity – Whether it’s mobile or broadband. 

Mostly we’re talking about businesses and homes that struggle with more traditional forms of broadband internet connectivity as well as mobile broadband options. 

But what about organisations that rely on connectivity outside the normal 4 walls of business premises?

For Search and Rescue teams, staying connected couldn’t be more vital. Yet, they’re often plunged into rural and remote locations trying to find someone missing and potentially hurt. 

So how can we make sure that these Search and Rescue teams stay connected with their base and are able to utilise location data? 

Virgin Media O2 (VMO2) has come up with just the solution. They’ve recently developed a 5G-connected drone that is specifically designed to bolster the communication that is so vital to Search and Rescue teams. 

Who is trialling this 5G drone for Search and Rescue teams? 

The first Search and Rescue team to trial VMO2’s 5G drone is Warwickshire Search and Rescue team.

As we said above, communication in remote and vast terrains is absolutely vital but can be a challenge for Search and Rescue teams. As the work of these teams is so time critical, it’s essential that their effectiveness is unhindered by communication and connectivity problems. 

As a Lowland Rescue Unit, the Warwickshire Search and Rescue team play a vital role in locating vulnerable missing persons alongside the police. 

With a 45% increase in callouts between 2020 and 2022, the demand for their services continues to surge with 65 callouts in 2023 – That’s more than 1 per week. 

How does VMO2’s 5G drone work?

The 5G Technical Trials Team over at VMO2 saw this need for critical connectivity and devised a portable solution that uses a network of low earth orbit (LEO) satellites. The portability and compactness of the tech means that it’s small enough to be integrated into a drone. Ideal for vast, remote spaces. 

This easy-to-deploy drone acts like a flying mobile phone mast, enabling Search and Rescue teams to stay connected via seamless 5G connectivity regardless of their location.

What do VMO2 have to say?

Here at Geekabit we love to see how innovative thinking and technological advancements combine to create fresh ideas and impactful solutions to a whole range of problems. 

Head of Technical Trials for Virgin Media O2, David Owens, says:

“This project is a further example of how fresh-thinking and 5G technologies can be combined to provide real societal benefits.

“The solution has the potential to transform how search and rescue teams operate and respond to life-threatening situations, enabling them to make faster and more decisive decisions. We’re enormously proud that our connectivity will be able to help these teams to save lives.”

What do Warwickshire Search and Rescue make of the 5G drone?

Trustee and Search Technician at Warwickshire Search and Rescue, Steve Brown says: 

“With more and more callouts each year, this drone with mobile connectivity is a powerful tool for our team to understand and assess a situation immediately, saving crucial time in life-threatening situations.

“It means we will always be connected, ensuring seamless communication and efficient coordination throughout our missions. As a result of this, we will connect the unreachable, save lives, and inspire a new era of technological possibilities.”

There’s no doubt that this innovative use of 5G mobile connectivity is a fantastic example of how technology can be used in even the most hard-to-reach places. 

In the UK, someone is reported missing every 90 seconds. The more swiftly that person can be located, the better the outcome. For those that have gone missing in a remote area, a Search and Rescue team that can stay reliably connected will be a huge advantage. 

As Portfolio Holder for Fire & Rescue and Community Safety at Warwickshire County Council, Councillor Andy Crump said: 

“The Warwickshire Search and Rescue team do such vital work for our local community by assisting the police in searching for missing people. 

“This new solution from Virgin Media O2 will help the team on these missions and ultimately save many lives. It is further evidence of the positive impact improved connectivity can have upon our society.”

We’re looking forward to seeing how 5G drones and satellite broadband technology can be accessed in more remote areas and rural locations.

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Will BT EE Boost UK Mobile and Broadband Services with Starlink? 

It has been reported that National telecoms giant BT (EE) has been in talks regarding plans to harness SpaceX’s ultrafast low-latency broadband via their Starlink LEO (low earth orbit) satellite constellation. This could help improve internet as well as mobile connectivity to those in more remote, rural areas.  

Have BT Used Satellite Technology Before?

This isn’t the first time BT has helped deliver digital connectivity by channelling satellite technology. One example is the SaT5G (Satellite and Terrestrial /Network for 5G) project, supporting the development of solutions for integrating a standard commercially available 5G core network into a live satellite network.

BT is also running trials for rural broadband and mobile connectivity in the UK with OneWeb (rivals of Starlink) backed by the government. 

Recent reports revealed that BT is testing the Starlink system at its Adastral Park research centre near Ipswich. This is just one of the ways they are attempting to solve the continuing issue of getting reliable internet to those in hard to reach locations in the most rural, remote parts of the UK. Of course, consumers can already just sign up to Starlink’s satellite broadband service.

What is Starlink?

Here is some basic information if you’re new to everything Starlink satellite broadband. 

Starlink LEO Satellites

At the moment, Starlink have a network of 5,289 LEO satellites. They orbit the Earth at an altitude of around 500km. 

SpaceX Starlink has approval to expand this number to approximately 7,500 satellites by the end of 2027. 

Cost of Starlink Satellite Broadband

For UK customers costs start at £75 per month. There is an additional cost for the £449 regular home kit which includes a standard dish, router and relevant kit. There is also a shipping fee of £20 on the Standard package. 

Starlink Broadband Speed

The Standard Starlink broadband package promises download speeds of between 25 and 100 Mbps and upload speeds of 5-10 Mbps. It also offers latency times of 25-50 ms. 

Starlink’s New Direct to Cell Mobile Roaming Service

On top of that, Starlink is also in the process of launching its new global Direct to Cell mobile roaming service for use with regular unmodified Smartphones, which would require support from both a mobile network and Ofcom in order to launch in the UK. EE would clearly be a good fit for something like this, given the BT Group’s wider experience in the field. We wrote all about this last week, you can read it here. 

How Many Customers Do Starlink Have in the UK?

1.83% of Starlink’s current customers are based in the UK. Starlink has 2.3 million customers worldwide, with 42,000 of them residing in the UK. This is up from 13,000 UK based customers last year. 

Will BT EE Utilise Starlink Satellite Broadband for Business Customers?

The report that came out last weekend suggests that the current talks going on between BT EE and Starlink are looking at business broadband solutions and providing mobile connectivity to remote sites such as oil rigs out at sea.

It doesn’t look like BT are interested in just reselling Starlink’s broadband product, but instead are looking at it as a viable way to complement their own terrestrial connectivity services. 

When Will Satellite Connectivity Support Broadband and Mobile Services?

As things currently stand, we don’t know when we see satellite connectivity become fully fledged products that can be a viable solution to supporting broadband and mobile connectivity in rural and remote areas. 

The satellite solutions mentioned in this article are currently still in the early Proof of Concept trial stages. Having said that, although there is no guarantee that BT will use Starlink satellite broadband to bolster their broadband and mobile customers in more rural / remote areas, particularly businesses, it’s certainly exciting to know that discussions are taking place that this could be a possible solution in the future. 

Hire Starlink Satellite Broadband with Geekabit

We’ll be keeping a close eye on how this situation develops. 

As a company committed to helping businesses stay connected with reliable broadband – Using traditional methods as well as mobile and satellite options –  we are excited at the prospect of Starlink satellite broadband going further to help businesses in rural areas. 

If you are interested in Satellite broadband as an internet service provider option for your business or event, then get in touch with our Wi-Fi Experts today. We have Starlink satellite broadband kit ready to hire! Contact us here.  

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First 6 LEO Broadband Satellites for Mobile Service Launched by Starlink

The first week of January saw SpaceX launch their first 6 satellites to support their new ‘Direct to Cell’ product. This brings them steps closer to Starlink’s constellation of ultrafast broadband LEO (Low Earth Orbit) satellites being able to offer a global 4G mobile service.

A Quick Starlink 101

Here is some basic information if you’re new to everything Starlink satellite broadband. 

Starlink LEO Satellites

At the moment, Starlink have a network of 5,289 LEO satellites. They orbit the Earth at an altitude of around 500km. 

SpaceX Starlink has approval to expand this number to approximately 7,500 satellites by the end of 2027. 

Cost of Starlink Satellite Broadband

For UK customers costs start at £75 per month. There is an additional cost for the £449 regular home kit which includes a standard dish, router and relevant kit. There is also a shipping fee of £20 on the Standard package. 

Starlink Broadband Speed

The Standard Starlink broadband package promises download speeds of between 25 and 100 Mbps and upload speeds of 5-10 Mbps. It also offers latency times of 25-50 ms. 

What’s New for SpaceX Starlink Satellite Broadband?

SpaceX Starlink signed agreements back in 2022 enabling them to launch a global space-based 4G mobile network. 

The network will be called Direct to Cell and will connect satellites to unmodified smartphones on the ground. 

How will the Starlink 4G Network work?

The satellites with the capability to connect from space to Smartphones on the ground will have an advanced eNodeB modem onboard. This allows network integration similar to a standard roaming partner, essentially acting like a cellphone tower in space.

Supported by mobile operator T-Mobile, originally the first beta test products were supposed to launch by the end of 2023 in select areas of the USA (for example Hawaii, parts of Alaska, Puerto Rico). With the launch of the first 6 at the beginning of January this year, things are obviously running a little behind. 

These first 6 Direct to Cell capable Starlinks were launched aboard a Falcon 9 rocket alongside a batch of 15 other Starlink birds.

The testing phase is expected to eventually involve 840 4G capable satellites, transmitting 4G mobile to roughly 2,000 unmodified Smartphones on the ground. 

According to SpaceX, they plan to launch a basic text service sometime this year, offering SMS, MMS and ‘participating messaging apps’ messaging. 

Voice services (ie. the ability to make calls) and data services (being able to use a slow mobile broadband connection) is due to follow sometime next year (2025). 2025 will also hopefully see the ability to connect to Internet of Things (IoT) devices.

Will we be able to use Starlink 4G mobile in the UK?

Unfortunately at this stage, Starlink doesn’t have supporting access agreements for these services with any cellular providers in the UK. We are one of a few countries with cellular providers yet to support Starlink 4G mobile. 

Hopefully we will know soon who it’s likely to be! Both Vodafone and EE (BT) have experience with satellite solutions (they are testing rival systems!) so they may be the ones to watch. 

Who Are Starlink’s Current Global Direct to Cell Partners?

Providers who are ready to support Starlink 4G mobile in some countries are:


T-Mobile (USA)
Optus (Australia)
Rogers (Canada)
One NZ (New Zealand)
KDDI (Japan)
Salt (Switzerland)
ENTEL (CHILE)
Entel (PERU)

Can Starlink 4G Mobile Compete With Our Current 4G Mobile Broadband Offering?

At this stage, not really. Elon Musk has himself said that these first Direct to CEll capable Starlink satellites can only support data speeds of  “~7Mb per beam and the beams are very big, so while this is a great solution for locations with no cellular connectivity, it is not meaningfully competitive with existing terrestrial cellular networks.”

In other words, Starlink 4G Mobile services will be beneficial to those in rural areas that struggle with more traditional forms of broadband connectivity and 4G cellular networks, but not to those already reliably using 4G networks. 

For those that want the tech bit – Information shared last year on the subject detailed that the Direct to Cell system will be able to provide “theoretical peak speeds of up to either” 3Mbps or 7.2Mbps peak upload (Earth-to-Space) over 1.4MHz or 5MHz bandwidth channels per beam, respectively, and up to either 4.4Mbps or 18.3Mbps on the downlink (Space-to-Earth) over the same bandwidth channels per beam using LTE (4G) technology.

It’s also worth remembering that we don’t yet know the costs of this type of global roaming. To compete with traditional roaming services, it’s going to need to be a competitive cost. Although, those who struggle to get any connection at all where they’re based may be willing to pay a bit more if it means getting a reliable connection. 

What Potential Issues Might Starlink 4G Mobile Be Facing? 

SpaceX are already facing some challenges in the USA. There are concerns about spectrum interference, particularly from AT&T (formerly known as the American Telephone and Telegram Company) who are also in the testing stages of a rival solution AST SpaceMobile and Omnispace who are also combining mobile roaming with the scope of satellite for a global 5G network. 

There are likely to be similar disputes in other markets too, seeing as the Starlink 4G network needs reciprocal access and spectrum agreements with mobile operators. They will also need support from regulators and ground stations across the world. 

Starlink 4G Mobile via satellites from SpaceX is certainly an intriguing development and we’re keen to see how this plays out throughout 2023 and beyond. Let’s watch this space! 

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UK Broadband Speeds Vs The World – How did 2023 Compare to 2022?

Is it even a new year if we’re not looking back over the previous one analysing every little thing? What was done well? What could be improved upon? What do we hope the new yera will bring? 

The tech world is really no different. We were interested to look back on how the UK performed in comparison with the rest of the world when it came to fixed broadband and mobile broadband (4G and 5G) speeds during 2023 and how that compared to the previous year. 

How does the UK compare to the rest of the world when it comes to fixed line and mobile broadband?

If you’re here for the fast answer: In a ranking of the top fastest countries, the UK was 51st (a fall from 44th during 2022) for mobile broadband and came 56th for fixed lines.

You can see the full report over at www.Speedtest.net from Ookla. This service benchmarks internet connections from around the world by publicly tracking the data available. 

Whilst it remains true that mobile and fixed line broadband can of course be affected by other factors within each individual connection (like slow Wi-Fi between the router and user device, local network congestion, package choice by individual consumers, the server performance of speedtest.net itself) this is also true for all the countries included so it shouldn’t be enough to affect the results significantly. 

FAQ’s on the Data

When is the speedtest.net data collected?

The data is collected in November each year. 

What average is used for the data speeds?

The figures are all ‘median‘ averages.

What is the main differentiator for speeds between countries?

The main differentiator for speeds between countries tends to stem from the balance between network availability and the take-up of faster connection types. 

Countries will rank highest in the table when they have a high coverage of gigabit-capable broadband networks and/ or strong 5G mobile services (with plenty of radio spectrum to harness).

How are the UK doing when it comes to mobile and fixed line broadband?

Over the past year we’ve seen a consistently strong improvement in terms of the availability of faster fixed and mobile networks here in the UK. 

It was recently revealed by Ofcom that 1Gbps capable fixed gigabit broadband networks had reached 78% (up from 70% in 2022), and full fibre / FTTP lines were at 57% (up from 42%).

5G mobile is now available from at least one mobile network operator in approximately 85-93% of UK premises (which is up from 67-78% in 2022). 

What Were the Top 50 Fastest Countries for Broadband in 2023?

During 2023, across the world we have seen a continued improvement in fixed and mobile broadband speeds.

Unfortunately, despite big improvements in the UK in terms of full fibre and 5G coverage, we are still quite low down on the rankings compared with other countries who are seemingly able to improve their real-world performance at a faster (or at least similar) pace. 

What’s the issue we’re facing in the UK? It could be partly down to the take-up of full fibre and gigabit-capable broadband lines in the UK. We are still in quite an early phase of adoption – Typically it takes 2-3 year for growth and adoption to stabilise for new networks. 

You might be interested in what country came top for fastest download speeds for fixed line and mobile broadband. The tables and charts below illustrate the ranking of the top 50 fastest countries in the world for fixed and mobile broadband. 

Fastest 50 Countries for Fixed Broadband Speed (DL) in 2023
Country (2023)MbpsCountry (2022)Mbps
Singapore264.15Singapore219.57
Hong Kong (SAR)263.07Chile219.34
Chile248.65China203.5
United Arab Emirates235.72Hong Kong (SAR)198.24
China230.39Thailand196.46
Thailand218.94United States182.63
United States215.72Denmark174.67
Denmark206.8United Arab Emirates166.53
Iceland204.8Japan165.53
France200.99Macau (SAR)159.8
Romania191.36Spain157.31
Spain189.37Romania155.07
Monaco187.49Switzerland143.46
Switzerland187.48Monaco142.03
Netherlands177.88France139.73
Japan170.29New Zealand134.19
Canada165.67Canada127.54
New Zealand163.16Hungary119.36
Macau (SAR)160.52Taiwan119.03
Taiwan157.55Liechtenstein118.07
Andorra156.9Netherlands117.74
Kuwait153.58Portugal116.57
Liechtenstein152.22Andorra115.39
Portugal150.45Panama110.96
Hungary149.85Kuwait110.07
Panama148.76Norway106.3
Israel144.81Moldova105.22
Uruguay143.06Sweden105.01
South Korea139.83South Korea99.87
Brazil136.92Uruguay97.48
Poland133.35Brazil95.95
Sweden127.33Poland95.59
Qatar127.04Israel95.54
Norway123.63Luxembourg93.95
Luxembourg117.66Finland93.79
Colombia111.65Malta92.27
Malaysia110.8Lithuania91.5
Jordan109.58Malaysia90.24
Moldova108.2Saint Lucia87.67
Malta108.19Qatar87.33
Vietnam104.08Colombia87.24
Lithuania103.26Belgium85.31
Finland102.43Saudi Arabia85.1
Saudi Arabia102.41Trinidad and Tobago82.94
Trinidad and Tobago100.68Barbados81.92
Saint Lucia99.96Dominica79.83
Ireland94.62Vietnam78.87
Peru93.52Slovenia78.81
Barbados92.96Germany77.34
Philippines91.08Saint Vincent and the Grenadines76.86
Country (2023)MbpsCountry (2022)Mbps
United Arab Emirates269.41United Arab Emirates138.82
Qatar206.8Norway129.81
Kuwait191.74Qatar126.03
China164.14South Korea125.17
Macau (SAR)155.75China113.5
Norway146.02Netherlands109.45
South Korea145.25Denmark109.29
Denmark143.63Bulgaria106.88
Bulgaria142.07Kuwait102.73
Iceland139.52Saudi Arabia97.81
Netherlands119.34Brunei97.37
Saudi Arabia106.01Australia87.76
United States103.69Luxembourg83.14
Australia97.44Switzerland82.91
Bahrain97.19Bahrain82.67
Sweden97.07Sweden82.1
Finland95.48Finland76.27
Croatia89.51Canada74.77
Singapore89.45Croatia74.35
Switzerland89.45Singapore74.19
Canada87.85Macau (SAR)73.67
Luxembourg85.76North Macedonia73.62
Brunei85.13United States72.34
Lithuania84.8Lithuania67.1
France82.6Cyprus66.33
North Macedonia81.98Taiwan65.93
Austria78.92New Zealand63.15
India75.86Portugal62.19
Taiwan75.77Austria61.25
Portugal75.71Hong Kong (SAR)61.12
Greece72.45Maldives61.09
New Zealand72.32Greece60.57
Estonia72.07France60.54
Hong Kong (SAR)69.59Belgium59.68
Belgium68.54Estonia58.59
Maldives67.59Montenegro57.36
Cyprus67.37Germany57.27
Malaysia66.84Slovenia54.3
Oman66.02Malta50.68
Uruguay66Oman50.03
Germany64.74Serbia47.78
Latvia64.42Suriname46.09
Malta61.03Latvia45.99
Slovenia60.52United Kingdom45.57
Czechia56.11Slovakia43.95
Montenegro53.16Iran42.95
Serbia52.41Japan42.93
Romania50.95Czechia42.24
Albania50.06Hungary42.11
Brazil47.98Romania40.62
Performance Categories (Download)20232022
UK Country Rank for Fixed Line56th56th
Global Latency – Fixed Line9ms10ms
Global Upload – Fixed Line40.45Mbps31.16Mbps
Global Download – Fixed Line87.79Mbps72.40Mbps
UK Latency – Fixed Line13ms14ms
UK Upload – Fixed Line24.58Mbps18.55Mbps
UK Download – Fixed Line84.93Mbps69.76Mbps
Performance Categories (Upload)20232022
UK Country Rank for Mobile51st44th
Global Latency – Mobile27ms28ms
Global Upload – Mobile11.03Mbps9.05Mbps
Global Download – Mobile48.47Mbps33.43Mbps
UK Latency – Mobile34ms36ms
UK Upload – Mobile7.24Mbps7.33Mbps
UK Download – Mobile47.65Mbps45.57Mbps
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The Wireless Broadband Alliance’s CEO Makes 10 Wi-Fi Predictions for 2024

The WBA (Wireless Broadband Alliance) has recently released their latest Annual Industry Report (you can read it here). WBA CEO Tiago Rodrigues has subsequently revealed 10 predictions about how wireless technology will be used by communities and businesses across the globe in 2024 and beyond – From improved connectivity to new consumer experiences. 

What will 2024 have in store for the world of Wi-Fi? Here are the 10 Wi-Fi predictions made by WBA CEO for next year and beyond

  1. Prevalence of Gbps, fibre broadband and Wi-Fi 6E/7 to increase

    Moving forwards, speeds of 10 Gbps will become more prevalent. The deployment of fibre broadband will continue in most developed and developing markets. This will in turn create a need for home networks to make upgrades in order to utilise this increased bandwidth with their devices. The knock on effect of this will lead to a rapid adoption of Wi-Fi 6E and Wi-Fi 7. The new ability to access additional spectrum in the 6GHz band will also drive the adoption of Wi-Fi 6E and Wi-Fi 7 as countries open the band.
  2. Wi-Fi 7, gaming and video

    With Wi-Fi 7 comes increased capabilities for advanced gaming, video content and immersive experiences. It’s forecasted that video game revenue globally could increased by 50% over the next 5 years. Network equipment will be as vital to gaming as the gaming rig itself. Wi-Fi 7 will be the driving force for the speeds needed as well as near-to-zero latency.New immersive experiences will see game developers breaking barriers. We’ve already started to see Wi-Fi 7 devices with Qualcomm chipsets this year and this will continue into 2024.
  3. OpenRoaming, 5G and IoT networks

    The growth of OpenRoaming is set to continue into next yet, extending further in order to integrate with private 5G and IoT networks. By 2026 it will have reached a critical point of exponential growth with the enabling of tens of millions of hotspots. PassPoint OpenRoaming deployments continue to rise, with more brands and identity providers recognising the value, enabling seamless connectivity across different networks.
  4. Co-existence of 5G and Wi-Fi 6E / Wi-Fi 7

    The integration of 5G services and Wi-Fi will progress, with the expectation that network engineers will deploy both Wi-Fi and cellular in the coming years. For example, using Wi-Fi 6E/7 for indoor, on-campus, fixed network situations and 5G in outdoor, off-campus, mobile environments. The Wi-Fi community is working to coexist with 5G, especially in identity management, authentication and policy management cases.
  5. Network as a Service

    NaaS is currently seen in managed Wi-Fi services in multi-apartment units and will continue to spread beyond these early adopters. Traditional enterprises will acquire NaaS for networks in cloud-first, software-defined, application-centric environments. Why is NaaS attracting customers? Because not only does it accelerate the deployment of devices but it also simplifies it. It also improves security with continuous security updates that prevent and reduce outages and breaches. 
  6. Artificial Intelligence and Machine Learning

    The role of AI and ML cannot be overemphasised. Adaptive AI is predicted to rapidly increase on networks. Not only will it enable Automated Frequency Coordination, it will also be able to predict network resourcing needs. We will also see AI help enterprises and Internet Service Providers accelerate troubleshooting and streamline monitoring as well as proactively anticipating outages, equipment failures, and performance degradation.
  7. Outdoor Automated Frequency Coordination and Rural Connectivity

    In countries that have opened large parts of the 6GHz spectrum to Wi-Fi, rural connectivity will find success with outdoor AFC. The rapid growth of 6GHz low-power indoor (LP) devices with an average transmit power of 24 dBm is expected for indoor applications such as residential mesh, indoor public venues, and high-density enterprise networks. The adoption of 6GHz very low-power indoor (VPI) devices with 14 dBm maximum transmit power is also expected for short-range indoor applications such as AR/VR/XR, streaming, and gaming. Users of these devices do not require Automated Frequency Coordination (AFC).
  8. Unified connectivity with IoT tech and Matter

    Smart home users will transform their experience with new IoT technology, helping to unify connectivity across multiple devices within the home. Matter will also provide a reliable, secure connection across multiple device manufacturers. The adoption of Matter certified products is expected to grow exponentially in the next 3 years, largely due to the brands involved in manufacturing the devices, like Apple, Amazon, Google and Samsung to name but a few. This adoption of Matter enabled devices in the Smart home will further validate Wi-Fi’s role as being central to the smart connected home.
  9. TIP Open Wi-Fi to rapidly increase

    Community-developed, disaggregated Wi-Fi software system TIP Open Wi-Fi will rapidly grow through further pilot projects and trials in developing countries and price-sensitive markets. This is due to its cost-effectiveness and the benefits offered by an open disaggregated model. The more well-established WLAN vendors will also continue to try and be more cost-effective in these markets by investing in ML and AI as well as offering integrated Wi-Fi and 5G to enterprises.
  10. Prevalence of augmented and virtual reality will increase in homes and workplaces

    Our day to day lives at home and work will start to see a larger share of augmented and virtual reality. This in turn will mean that indoor broadband networks will be required to adapt and improve in user interfaces and network capabilities, particularly when catering for larger groups of users.  By 2025, it’s expected that the metaverse’s economy will generate $800 million (and $2.5 trillion by 2030). Thus, big brands are investing in this technology as the universe of the future. 

What does Tiago Rodrigues have to say?

“There has never been a more exciting time for Wi-Fi with technologies such as OpenRoaming more widely available than ever and addressing the challenges in areas including Guest Wi-Fi provision, IoT deployments and private cellular networks. The HaLow program is creating huge interest in low-power extended range Wi-Fi and we are looking forward to working with the Wi-Fi ecosystem to develop industry trials for Wi-Fi 7 during 2024.”

CEO of the Wireless Broadband Alliance

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Geekabit’s Top 10 Blogs of 2023

2023 is coming to a close – And we know the new year will bring new technology and wireless improvements with it!

Here at Geekabit, we covered a lot of different Wi-Fi topics last year here on the blog. Much of what we write about is influenced by the enquiries and questions that our customers and clients ask our Wi-Fi Experts across Winchester, London and Cardiff. This year we’ve seen an increase in demand for 4G/5G broadband and Starlink Satellite broadband options, particularly for homes and businesses in rural areas.

We thought we would take a look back on the last year and see what blogs were most popular with you – Our readers!

In at Number 10, this blog had people wondering whether scientists could watch we are doing through walls!

Can Scientists Use Wi-Fi to Watch Us Through Walls? 
#10

Number 9 was all about finally getting 5G on the London Underground so you can stay connected whilst travelling around the capital.

London Underground: 5G Deployed by Virgin Media O2 UK 
#9

With Ubiquiti UniFi devices increasing in popularity, it’s no surprise that this fault finding blog about flashing lights on access points made it in at number 8.

Why Are My Ubiquiti UniFi Access Points Flashing?
#8

Here at Geekabit, we’ve talked a lot about how impactful broadband can be for rural businesses. This blog about unreliable broadband for rural businesses came in at number 7.

Small Rural UK Businesses Damaged by Unreliable Broadband
#7

It seems you all want to know how to choose and install a 4G and 5G mobile broadband antenna, as this blog telling you how narrowly missed being in our top 5 blogs of the year.

How To Choose and Install an External 4G or 5G Mobile Broadband Antenna
#6

Kicking us off in the top 5 was where best to place your router for successful results.

‘Where is the best place to put my Wi-Fi router?’
#5

Taking the 4th spot was a look into 2023 and what it had in store for us in the world of Wi-Fi.

2023 and Beyond: Wi-Fi Alliance Says All Roads Lead to Wi-Fi 
#4

In 3rd place was another blog on 4G and 5G mobile broadband, answering all your frequently asked questions.

4G and 5G Mobile Broadband Antennas: Frequently Asked Questions
#3

Narrowly missing the top spot, this blog about discounted Starlink Satellite Ultrafast Broadband here in the UK was one of your most popular reads this year.

Discounted Starlink Satellite Ultrafast Broadband for UK Customers
#2

And taking the top spot for most read Geekabit blog of 2023 was this one about the rise of UK Starlink broadband speeds.

UK Starlink Broadband Speeds Rise
#1

So it seems our readers were most looking for information on Starlink Satellite broadband and 4G/5G mobile broadband options. Does that mean that consumers and business broadband customers are interested in alternative Wi-Fi options for their homes and businesses?

We’re looking forward to what 2024 will bring in the tech world and seeing how that impacts all things Wi-Fi and staying well connected.

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Watchdog Bans ‘Fastest Wi-Fi’ Advert from Virgin Media

Is Virgin Media Wi-Fi really faster than its rivals like its advert claims? Touted as misleading customers, their advert making this bold claim has been banned in recent weeks. 

Virgin Media claimed in their advert that they had the ‘fastest Wi-Fi guarantee of any major provider.’ 

Understandably, this ruffled a few of their rivals’ feathers leading to Vodafone making a complaint to the ASA (Advertising Standards Authority).

The watchdog agreed that the information presented by Virgin Media was misleading, by leading customers to believe that Virgin’s Wi-Fi was faster than that available from other providers. 

Virgin were left feeling rather baffled by the decision, insisting that they did indeed offer a faster minimum speed (guaranteed) than its competitors.

The advert was supposed to communicate the message that Virgin customers are guaranteed a minimum Wi-Fi download speed of 30 Mbps. This guaranteed minimum speed is faster than the minimum speed offered by other providers. If Virgin customers find that their minimum download speed was not met, they would then be given a credit towards their bill. 

In comparison to Virgin’s minimum guaranteed download speed of 30 Mbps, Vodafone’s equivalent is 10 Mbps. Hence the claim in their advert, albeit a potentially misleading one. 

Despite Virgin’s explanation, the ASA upheld the complaint from Vodafone and agreed that the information presented in the advert was misleading to customers. 

There is a subtle difference between ‘guaranteeing the highest speed and offering a guarantee which promised action by the advertiser if a minimum speed was not met’ which led to the ASA’s decision to ban the advert. 

They weren’t convinced that the majority of potential customers watching the advert would have understood the actual meaning by the headline claim, but instead would assume it meant that Virgin offered (and guaranteed) they had the fastest Wi-Fi service of all the major broadband suppliers. 

In the ASA’s eyes (and likely Vodafone’s) the claim was not substantiated, therefore leading to the conclusion that the advert was misleading. 

Virgin were told that they could no longer run the advert, and were not to imply that they could guarantee that they offered the fastest Wi-Fi service of all major broadband providers unless of course that was the case. 

Originally appearing on their website on the 3rd July presenting their Wi-Fi guarantee, Virgin further specified that it only applied to customers with access to fibre optic broadband and those opting for their M50 broadband package in which they offer an average download speed of 54 Mbps. 

The guarantee was a promise to give the customer a £100 credit if they didn’t get at least 30 Mbps in each room of their home, following up to 3 Wi-Fi signal boosters to help achieve that minimum speed. 

Virgin remained adamant that their customers would understand the meaning behind the claims in their advert and were both disappointed and surprised that the ASA ruled it as misleading. 

Virgin insisted that they are not the only major broadband provider to promote Wi-Fi guarantees to their customers and even managed to support their claims that consumers understood the meaning of the advert with an independent poll reflecting that the majority did indeed correctly understand what was meant by the guarantee. 

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Jan 2024 – FTTP Broadband Advanced Installs Launching from Openreach 

From the 2nd January 2024, those ordering an Openreach FTTP (Fibre to the Premises) broadband ISP product will be able to get their new ‘Advanced Connection’ service.

This service will be leaving its pilot phase and launching fully on the 2nd January, providing an option for situations where installation is a bit more complex than usual.  

Although this has already been implemented on other broadband products, this ‘Advanced Connection’ option from this operator is quite a recent addition. 

This ‘Advanced Connection’ on FTTP lines has been piloted by Openreach since July last year, and is now ready to launch at the beginning of January to the wider public. 

How much does an Openreach installation cost?

Did you know that an Openreach installation costs from £114.78+VAT? There are a couple of options available when installing a FTTP broadband connection..

Standard Openreach Installation

On a consumer broadband line, the Standard FTTP Openreach installation will generally cost a one-off price of £114.78+VAT*. 

This only covers the basics.  

Premium Openreach Installation

For more choice, the Premium Openreach installation gives consumers more options when it comes to the connectivity inside their home or premises. 

Things like: 

  • Router repositioning
  • Wi-Fi analysis
  • More extensive testing

These options help to optimise the connectivity. 

This Premium option costs £154.78+VAT*.

What if it’s a difficult Openreach install?

The new ‘Advanced Connection’ installation provides an option for more complicated setups where a standard Openreach install isn’t an option for that property. 

The cost of the new ‘Advanced Connection’ will cost ISP’s £289.78. As this is quite a significant cost, this is likely to be passed onto the customer. 

This new option for more complicated Openreach installations is most likely to be useful for businesses and public sector users. The cost for these types of premises have a much higher connection charge. 

Some homes that are particularly tricky may also benefit from this new ‘Advanced Connection’ option. 

ISP Charges

As Wi-Fi engineers ourselves, we think it’s useful to know what the charges are to the actual ISP, so that consumers can better understand the costs that they then are quoted for Wi-Fi work. 

Especially when it comes to an Openreach difficult install or people wanting to move their BT master socket. 

* The price charged by ISP’s may vary to those quoted, as there are often discounts and other considerations. Some ISP’s offer the standard installation option free of charge. 

What Are The Capabilities of the ‘Advanced Connection’ Openreach Installation? 

Available from the 2nd January 2024, this new ‘Advanced Connection’ option from Openreach will offer wider capabilities compared to the Standard and Premium installations. 

‘Advanced Connection’ Openreach connection benefits:

  • From where the Openreach network connects to the premises, up to 100 metres of internal wiring is offered
  • The option for more complex cabling for example, through multiple walls, or new cable trunking
  • Utilising existing horizontal or vertical cable trays 
  • Ability to go through ceiling or floor tiles (that are accessible and removable)
  • Utilising in-situ structured cabling to provide the service
  • The option to connect to existing structured cabling in the building, with a preference for NTE (Network Termination Equipment) or ONT (Optical Network Terminal) install location, for example in the comms room
  • Where installs require more than the 100m of internal wiring that is included, an installation with Excess Construction Charges can be applied to pay for the additional work required
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Is Your Business the 1 in 5 with Insufficient Internet Speeds? 

Business leaders and decision makers from 160 UK companies were surveyed on their businesses broadband speeds during June 2023 by Neos Networks – 1 in every 5 were found to have broadband speeds that were insufficient. 

Furthermore, 42% of those surveyed planned to move to a higher capacity connection during the next two years as part of their key growth plans. 

Investment in Connectivity

Over the previous 2 years, 11.2% of respondents who had already invested in connectivity said it had a direct impact on their business profitability. 

And it’s not just profitability that’s impacted by good connectivity in business. 98.3% of surveyed businesses said it also impacted:

  • Productivity
  • Staff retention
  • Client collaboration

Why Are Businesses Prioritising Higher Capacity Connectivity?

Why might businesses prioritise higher capacity connectivity? Better performing broadband impacting many parts of the business, including:

  • Increased computer power (22.4%)
  • Operational development in terms of more data and higher capacity requirements (21.2%)
  • Greater device usage for each employee (11.6%)

With the prevalence of AI being used in business, this also influenced decisions to improve and increase connectivity with 1 in 10 businesses actively looking to increase connectivity in order to better integrate AI into their business processes.

What Is The Negative Impact of Insufficient Broadband Speeds in Business?

Poor internet connectivity, speed and/or reliability doesn’t just negatively impact employee productivity and retention, it can also cause businesses to risk losing a customer or client. 55.6% of businesses surveyed felt like they were at risk of losing custom down to poor internet. 

Has Project Gigabit Had A Notable Impact on Business Broadband?

The businesses being surveyed were asked if they felt their business had felt a notable impact from Project Gigabit, of which 52.5% said yes. 

Project Gigabit is a £5 billion government broadband plan aiming to deliver next-generation gigabit broadband to over a million households and businesses across the UK. You can read about their progress here. 

Project Gigabit didn’t actually start to award contracts until August 2022, so it’s possible that the above percentage figure is reflective of respondents including other similar schemes (like the Gigabit voucher and GigaHubs Dark Fibre) or other commercial upgrades to broadband services. 

Let’s Focus on the Positives

It’s clear that businesses are seeking high-capacity connections to keep up with new technologies as well as support their employees and customers. 

Of course, businesses that are based in more rural areas may well be part of the 1 in 5 businesses without sufficient broadband speeds that need improved network accessibility to achieve better connectivity. Other means of connecting to the internet may be useful, such as mobile internet through the likes of 4G/5G routers or Satellite broadband like Starlink. 

But if 1 in 5 businesses don’t have sufficient broadband, that means that 4 in 5 do! Recent data from Think Broadband suggests that only 21% of UK premises are yet to be reached by gigabit-capable broadband. That means 79% of business premises in the UK are covered by a broadband connection that is gigabit-capable. 

By 2030, the UK government is hoping to reach their target of having nationwide coverage. Network operators are hoping for more support so that they are able to help businesses with poor connectivity sooner than that. 

Rural businesses may be able to improve their connection through AltNet options. AltNet are alternative network providers offering fibre broadband packages. Although smaller in scale, AltNets compete with the UK and England’s big brand internet service providers. AltNets offer their own full fibre connections and don’t rely on the Openreach network and can sometimes offer higher upload speeds in comparison to the major network providers.

This could mean that rural businesses in hard to reach locations could have access to better internet services sooner than the national telecoms provider can offer, giving them next generation speeds like 2.5, 3 and 10 gigabit services across certain networks before national providers have even started trials. 

Let’s also remember that even though 1 in 5 businesses are receiving insufficient broadband, that doesn’t necessarily mean they don’t have access to it via other networks. There might be other options to the one they are currently using. 

The broadband demands of differing businesses also vary hugely. A graphic design studio or video editing company would need higher speed internet than a takeaway shop that could rely on a slower link. 

As always, these types of surveys should be taken with a pinch of salt. Whilst it is undeniable that there are 1 in 5 businesses with insufficient broadband, there should be options for them to explore like mobile broadband and satellite broadband like Starlink. 

Can we help your business improve its broadband connection?

If your business is struggling with a poor internet connection, then get in touch with our expert Wi-Fi engineers who will be able to advise if mobile broadband or Starlink satellite broadband could be a viable option for you. Give us a call or drop us an email today and let’s get it sorted. 

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