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Small Rural UK Businesses Damaged by Unreliable Broadband

The Federation of Small Businesses recently published a report highlighting how rural businesses are struggling with the ‘cost of doing business crisis.’ Not only are these rural businesses facing growing energy costs and problematic transport links, but they are also being hit with unreliable broadband. 

Could your business function without reliable broadband? 

Think of all the ways your business, whatever the industry, depends on a strong internet connection. How much disruption would unreliable broadband cause to your business? Effective internet access has become as vital as other utilities to businesses and homes – Yet businesses run from a rural area don’t appear to have a connection they can rely on. 

The report highlighted a range of issues these small rural businesses are facing, but here at Geekabit our focus is always on connectivity. This report illustrates that for small rural businesses:

  • Almost a third (32%) report issues with the reliability of their broadband (in comparison to 17% of urban businesses).
  • Twice as many rural businesses reported that unreliable broadband has affected their ability to contact customers (14% vs. 6%), reduced the competitiveness of their business (11% vs. 5%), and led to a loss of business or sales (10% vs. 5%).
  • Only 58 per cent of rural small businesses state that the speed of their broadband is sufficient for their current and future business needs.
  • 43 per cent of rural-based businesses have not yet changed their transport habits because of the insufficient local infrastructure to support electric vehicles (e.g. charge points).

Small rural businesses have a lot to offer their communities and industries. They shouldn’t have to face a loss of sales because of unreliable broadband. 

What Can Be Done for Small Rural Businesses With Unreliable Broadband?

There are a few different recommendations from the FSB to help tackle the negative impact of poor broadband connections on small rural businesses.

Update the Government USO

One recommendation from the FSB for tackling the issue of unreliable broadband in rural businesses would be for the government to update their current USO (Universal Service Obligation) minimum requirements for both upload and download speeds.

The current minimum requirements in the governments USO is 10 Mbps download speeds and 1 Mbps upload speed. The FSB doesn’t specify in their report what the updated speeds should be, but with the average download speed being approximately 79.1 Mbps we would think the USO needs to be higher than the 10 Mbps download speed deemed to be decent enough. Indeed, the European Union has plans for the universal download speed to be 100 Mbps by 2025. 

UK law states that every home and business has the right to a decent, affordable broadband connection, which is currently the 10 Mbps stated in the USO at a price of no more than £48.50 per month. 

But is that 10 Mbps download speed enough for a small rural business to function? Of course, it does depend somewhat on what type of business it is. A small boutique shop that only sells to customers in person might not need as high a connection as a photography and video editing business. 

Unfortunately, that USO hasn’t even managed to reach every UK location. There are tens of thousands of premises still unable to access download speeds of 10 Mbps due to their remote location – Largely due to the costs involved to create the necessary infrastructure. These places find themselves unable to connect to fixed line or fixed wireless services, whilst also being out of reach of suitable 4G/5G coverage. Making the necessary upgrades to these areas could cost hundreds of thousands of pounds if not into the millions. 

For this reason, just raising the minimum download speed in the USO isn’t going to be a magic fix for all rural businesses struggling with ineffective broadband. The infrastructure needed to really make a difference will take time and money to implement. Remember that this is also funded by the industry itself – Currently ISP’s BT and KCOM – Who have already committed to big legal and financial responsibilities by supporting the government’s USO scheme. 

At the end of the day, every business, including small rural businesses, deserve – And have the legal right to – decent broadband. And perhaps the USO figure of 10 Mbps isn’t cutting it now that we are doing business in a more connected world. A ‘decent’ broadband connection needs to reflect the individual needs and digital demands of individual businesses. Amongst other things, businesses need a strong connection to:

  • Communicate with customers – Online presence is essential in this day and age
  • Take online and mobile payments – Very few people pay using cash, and more customers are opting to pay via their smartphones
  • Send and receive large amounts of data 
  • Utilise E-commerce websites and ordering
  • Transmit orders to warehousing 
  • Connect via video conferencing

Project Gigabit Budget

The government has been trying to shrink the gap between the USO minimum speeds and the average internet speeds enjoyed in other areas with their Project Gigabit rollout. 

This aims to provide nationwide coverage by 2030 (nationwide meaning around 99%). 

The FSB recommends that the DSIT (Department for Science, Innovation and Technology) should take a proportion of the remaining budget allocated to Project Gigabit and use this to help those in hard to reach areas to connect to superfast broadband. 

LEO Satellite Broadband

Let’s not forget the possibility of LEO based satellite broadband like Starlink also being used to help those in particularly problematic areas. 

With more launches planned, this satellite network is only going to grow and could potentially help rural business (and homes) connect to more reliable internet.

The Shared Rural Network

There is also the Shared Rural Network scheme which is putting £1 billion into expanding 4G coverage. The FSB recommends that the DSIT ensures that the target of 95% of the UK having 4G coverage by 2025 is met. 

As part of the Shared Rural Network, our Wi-Fi experts here at Geekabit are helping to implement a rural 4G broadband scheme in West Sussex. 

Through this scheme, West Sussex businesses that are currently suffering from the slowest broadband speeds (10 Mbps or slower) are being supported to get online with an alternative 4G mobile broadband solution.

This 4G solution on offer to the county’s businesses uses 4G mobile data to connect their business premises to the internet in the same way that a smartphone sends and receives information. The solution uses a single, professionally mounted external antenna which is installed at the qualifying property. The external antenna can deliver a 4G signal directly into a newly supplied router, which then projects the connectivity in the form of Wi-Fi around the property, in the same way that conventional broadband works.

This investment in digital structure is part of the council’s plan to support a sustainable and prosperous economy, and businesses are already seeing huge benefits from using mobile connectivity. 

Get in Touch

If you own a rural business and are struggling with broadband connectivity then get in touch with our Wi-Fi experts today. Our professional engineers in Hampshire can advise whether 4G mobile broadband or Starlink Satellite broadband could help your business.

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Law Passed to Give Everyone Right to Fast Internet in Germany 

In April 2021, all German citizens were promised the right to fast internet for the first time ever via a new law passed by the Bundestag. 

Whilst that sounds great in theory, what does that actually mean in practise? Giving everyone the legal right to fast internet sounds like a blanket statement, but in reality it will likely affect people differently rather than a universal thing. 

Does everyone in Germany have fast internet? 

Germans have been used to slow internet with pages taking a long time to load and unreliable connections. This promise of faster internet for all should have brought a quicker connection to the people of Germany this summer just passed, with the law forcing an improvement in upload speeds, download speeds and latency. 

Prior to this, internet users in Germany were entitled to functional internet access – At a speed of 0.056 mbps. The recent law aimed to significantly increase this minimum speed.

Who will benefit the most from this law change? 

To ascertain how much the speed needed to increase, the average download and upload speeds plus latency were calculated. 

The highest 20% of internet speeds were not included in the calculation as much of the German population already enjoyed faster internet speeds. The lower 80% had slower connections and would benefit more from the law change. 

With this in mind, those who lived in rural areas were more likely to be positively affected by the law change, as many of the more major cities in Germany already had fast internet available to them. 

For people who were struggling with an unreliable, slow connection (particularly those in rural areas who notoriously grapple with bad internet connections), a commission to a new provider with relocated broadband access would be investigated. 

But even with the law change, will the minimum internet speed be enough? 

Faster internet speeds – What about the UK? 

In UK law, it is the legal right for every home and business to request a decent, affordable broadband connection. 

‘Decent’ is defined as meeting the internet needs of an average family. It has been deemed by previous Ofcom research that a speed of 10mbps (download) is enough to meet these needs, enabling multiple family members to be online at the same time. 

Affordability is based on paying no more than £48.50 per month for broadband. Many people pay much less than this for their internet connection per month. 

The UK saw the government ensure that everyone in the UK had access to broadband speeds of at least 10Mbps by 2020. This universal high speed internet is delivered by a regulatory body as a Universal Service Obligation. 

Post pandemic there has been a huge upsurge in working from home, and people needing strong, reliable, fast internet for business operations at their kitchen table. Think Zoom calls, Teams collaborations, Slack messages and data transfers. That’s a lot more internet traffic than our home networks are used to.

It’s also worth mentioning that in 2022, the average internet download speed is 79.1Mbps. That is significantly faster than the 10Mbps deemed fast enough for the average family home. So whilst the legally mandated minimum is 10Mbps here in the UK, the current average internet speed indicates that this probably needs to be much, much higher. Especially as the European Union has plans for universal broadband of 100Mbps by 2025. 

The increase of those working from home also means that the importance of good upload speeds has also increased. Think remote designers needing to download, edit and upload large files, or group video conference calls. 

In essence, the majority of households need a strong, fast and reliable internet connection in order to work and play from their homes. The current USO doesn’t meet the average speed of internet use across the UK. 

The way we use the internet has changed dramatically over the past couple of years, and we need UK law to reflect this. The pandemic showed the volume of data double almost overnight. 

Our home broadband networks need to reflect the increased prevalence of remote working. This need for fast internet on a reliable connection needs to be written in law, and the USO minimum speed increased.

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4G Office Surveys – Hampshire, London and Wales

This week we spoke to a client needing a 4G office survey for their workplace, to see if 4G would be a viable internet option for their business, as well as identifying which network would be best for them.

Why would I want a 4G Office Survey?

4G broadband is an increasingly beneficial internet service provider for many homes and businesses, especially those in rural areas and places where BT Openreach cables can’t get to.

Here at Geekabit we take an unbiased approach when it comes to Mobile Network 4G surveys. Our aim is to gain an understanding of the mobile coverage on your premises and ascertain whether 4G broadband would be a good choice for your internet needs.

It is also hugely important for those who are considering moving their workforce to a new office building and need the guarantee of coverage. Even in today’s “Wi-Fi calling” world, we still need solid mobile phone coverage.

Our testing can assess any likely impacts on mobile network coverage in your office, from external factors such as wind farms and other tall buildings, to internal influences like wall composition.

What does a 4G Office Survey Involve?

Our equipment for a Mobile Phone Coverage Survey measures key performance indicators for 2G, 3G and 4G reception on various networks so you can be sure that 4G broadband is the right decision for your home or business.

The hardware we use to carry out in-building 4G office surveys uses advanced mobile network signal receiving and processing technology.

These 4G office surveys can be used to ascertain the internal mobile network coverage of your office or business premises, and identify any potential mobile network coverage problems early on before you commit to using 4G broadband for your internet provider.

There are some factors that could cause signal penetration problems (attenuation) such as different building materials and window glazing, but a 4G office survey can give you peace of mind that the 4G network you choose will be a reliable source of internet for your rural home or business.

Wired Certification through WiredScore

If you are a business landlord or even rent out a private property, carrying out a 4G survey for the premises can be extremely beneficial.

Back in 2015, the Greater London Authority launched a scheme through WiredScore – An initiative launched by the Mayor’s Digital Connectivity Rating Scheme.

This scheme gives a clear picture to tenants about the connectivity in their potential offices.

Over the past 18 months, we’ve all seen how imperative technology is – Where would we be without Zoom and Microsoft Teams? Technology plays a huge role in the success of businesses across the UK, not just London.

The capacity for connectivity in any given premises is an extraordinary marketing opportunity when it comes to landlords trying to get businesses to sign up to lease their office space. Commercial landlords and developers need to be aware of how important connectivity is to a property or premises – And a 4G office survey is a fantastic way to obtain this.

Good connectivity, especially when it comes to 4G in more rural areas, is a great asset to a business and will be top of the list of any business looking to secure new premises.

WiredScore provides the connectivity accreditation scheme to help overcome the challenge of proving your premises has the internet connection needed for a business to succeed. A WiredScore rating is a global rating scheme for digital connectivity and helps landlords to assess, improve and promote their premises.

Get in touch

If you’re struggling with wired broadband, and not getting the reliable internet connection you need in your rural business or home, then 4G could be a fantastic option for you.

It can feel like a big jump to give up on your wired broadband connection and opt for 4G – Which is where our Cell Coverage 4G survey comes in.

We can tell you exactly whether 4G broadband would work for you, and which network would be most reliable.

Relocating and moving offices comes with a raft of expense and issues which interrupts the daily workflow and output. Being confident that your team can communicate with your customers and stakeholders is a key consideration.

You can check out a previous blog of ours where we look at a few of our client case studies where 4G broadband was absolutely the best choice.

To see if 4G broadband would solve your Wi-Fi woes, get in touch with us today to arrange your mobile phone coverage survey. Let’s see if 4G broadband is the answer you’ve been searching for!

 

 

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4G Broadband – The Answer to Your Rural Wi-Fi Woes?

Over the last year, we’ve been inundated with requests from people looking for a different and more reliable source of broadband service.

Many people are moving out of London into more rural areas and expecting the same internet connectivity as they would have in urban areas.

They soon realise that many parts of the countryside are suffering from a broadband deficit and there’s a connectivity imbalance across the countryside.

We’ve installed countless numbers of external 4G antennas and routers, effectively replacing the broadband through the telephone cable, with a data SIM card.

This simple solution has meant that people who couldn’t Zoom for work at home now can, children can do their schooling online through Google classroom and Teams, and the dreaded buffering of Netflix binging no longer happens.

Not only is this solution perfect for those at home, but it works excellently for temporary offices too, such as those in construction, archaeology and film and TV work.

We thought we would share a couple of case studies from some recent 4G installations that have seen a hugely positive affect on their connectivity since making the switch.

 

Case Study – A Rural Home in Bishops Waltham

Wi-Fi Issue: This charming rural home in Bishops Waltham struggled with only 2-3mb download speed and 0.5mb upload speed through their BT Openreach line. As the Director of a large London bank, this unreliable connection meant she couldn’t work from home.

Our 4G Broadband Solution: We installed a 4G antenna and router, and she’s now getting perfect 60mb download speeds with 20mb upload speeds. This means she then didn’t have to travel into London so often.

Case Study – A Garden Landscaping Company in New Alresford

Wi-Fi Issue: This garden landscaping company recently moved their office to a rural location without any internet or traditional phone line. Their new office was a converted shipping container which, as it is made of metal, meant that their phones wouldn’t work quite so well for internet speed.

Our 4G Broadband Solution: Our 4G external antenna solution means they now get 40mb download and 20mb upload speeds within their new office.

Case Study – A Large Metalwork Company in Rural Dorset

Wi-Fi Issue – This metalwork company was having trouble with 3-5mb download speeds and less than 1mb upload speeds. This was the maximum possible speed in their area. Having asked  BT Openreach to extend fibre to their premises, they found out it would not only have cost them hundreds of thousands of pounds, but also ruined a beautiful part of the countryside. (If you watch The Crown you may well have seen it!) The poor internet connection meant that contacting their London based clients over Zoom was very difficult, and often required them to do so from their home instead or office.

Our 4G Broadband Solution: Using our 4G router and external antenna, they now receive 70mb download speeds and 30mb upload speeds. This means they can now easily maintain contact with their clients without having to travel back to their homes for a good quality Zoom call. It also means they can employ more people onsite and increase employment in the local community without moving their office to a larger town.

 

If any of these problems seem familiar to you, whether it’s your home connection or business, perhaps now is the time to get in touch and let us see if we can help.

These 3 examples are just a handful of the successes we’ve seen from clients moving from a slow BT Openreach connection to a faster 4G broadband option.

 

How can you be sure that 4G broadband is the right option for you?

It’s okay to feel nervous, we understand how frustrating a slow connection can be. We can come and assess your property to see whether a 4G broadband option would be viable for you with our new 4G antenna testing pole. This bit of kit means we can get an accurate representation of how our 4G routers and eternal antennas can solve your broadband connectivity problems.

For more information on our 4G broadband service, head to our website. You can also get in touch with one of our Wi-Fi experts who will be happy to discuss your requirements.

 

Don’t let a slow BT Openreach connection hold you back. Whether it’s for Zoom calls to keep in touch with colleagues, WhatsApp video calls with friends and family, or nightly Netflix binges – You deserve a connection that doesn’t freeze, buffer or drop. Call in the Wi-Fi Experts today.

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