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New Rules on Misleading Use of ‘Fibre’ Broadband 

Ofcom, the regulator for telecoms and media here in the UK, are beginning the enforcement of new rules regarding how Internet Service Providers use the words ‘Fibre’ and ‘Full Fibre.’ 

ISP websites and contracts listing terms like ‘Fibre’ and ‘Full Fibre’ will only be able to do so if their service network actually brings their fibre optic cables into your home, under the new rules. This means FTTP, FTTH and FTTB services. 

In the past, many ISP’s have misleadingly used terminology like ‘Fibre’ to describe a wide range of internet connection technologies. This has included hybrid or part-fibre solutions involving some copper wiring (like FTTC) or even services using wireless connectivity to cover the final part into homes. 

These technologies can actually be a lot slower as well as less reliable than the more modern full-fibre (FTTP) services. It’s these services that take an optical fibre cable all the way into the home. 

Network operators, ISP’s and consumers have argued about fibre descriptions for quite a while. And with the roll-out of FTTP (Fibre to the Premises) lines over the past few years, capable of multi-Gigabit speed, this has only increased. 

If a consumer believes that they already have fibre, even if it’s only via a FTTC (VDSL2) line that is a lot slower, that consumer is more unlikely to consider upgrading to FTTP. 

This isn’t the first time the distinction between ‘fibre’ services has tried to be corrected. The Advertising Standards Authority attempted a review, but it was ineffective. CityFibre also attempted a court challenge, but this also failed. 

Then in 2021, GigaTAG (the Gigabit Take-Up Advisory Group) made a proposal to change several things, one of which was the clearer labelling of broadband packages. This was so consumers could better understand the differences between technologies, and this was successfully adopted by Ofcom at the end of last year. 

As of today, 16th September 2024, the new guidelines for residential and small business services have been formally introduced and enforced by Ofcom. Better late than never!

It’s important to note that this doesn’t yet apply to advertising. Ofcom doesn’t cover advertising, as that is the remit of the Advertising Standards Authority. So let’s hope the ASA follows suit.  

Ofcom’s New Guidelines on Fibre Terminology

The below are a summary of points from Ofcom’s website. 

  • Providers should give a short description of the underlying network technology of each broadband product using one or two terms that are clear and unambiguous, such as ‘cable’, ‘copper’, ‘full-fibre’ or part-fibre’. These descriptions should be offered at point of sale on the website, and before the final purchase in contract information, and in the contract summary;
  • The term ‘fibre’ used in isolation is ambiguous, so it should not be used on its own to describe the underlying broadband technology. This would mean, for instance, that ‘full-fibre’ (or a similar term) is only used to describe networks which use fibre-optic cables all the way from the exchange to the home. Similarly, ‘part-fibre’ (or a similar term) would describe those services with a fibre-optic connection from the local exchange to the street cabinet and then usually a copper wire connecting the street cabinet to the customer’s home; and
  • Providers should give a more thorough explanation of the underlying broadband technology – for example through a link – so that consumers can understand in more detail what it means for them. This information must be provided in an accessible form that is easy to understand.

Underlying technology information should be given to consumers irrespective of how they sign up for a service. Under Ofcom’s new guidance, those signing up online will be given this information on the broadband provider’s website. Those purchasing a service over the phone or face-to-face will be provided with this information in the Contract Summary and in the contract itself. A Contract Summary with key information on the service must be provided before the customer confirms the purchase.

Ofcom have concluded that this is the most proportionate approach to ensure appropriate information is provided to consumers and reduce customer confusion, while limiting the costs of implementation.

9 Months to Welcome Change

Ofcom announced this change back in December of last year, giving ISP’s plenty of time to implement changes. 

Thankfully, a good chunk of the telecoms industry, noticeably the more alternative full fibre networks, have welcomed this change. 

But is it too late to make a difference? The terms ‘Fibre’ and ‘Full Fibre’ have long been dished out by ISP’s – Will the new change from Ofcom actually change the perspective of consumers? Years and years of misuse of these terms will mean that it’s entrenched in the subconscious mind of consumers – Can it be changed and will we see a positive impact? 

Some ISP’s have already adjusted their approach to communicating their broadband services with consumers. Let’s remember that many if not most consumers pay a lot of attention to service speed and price, and less to what is seen as industry jargon. 

One example of the changes being implemented is from Sky Broadband who have re-labelled their packages according to the new rules. Their broadband packages are now described as:

  • Copper (ADSL)
  • Part Fibre (FTTC/ G.fast)
  • Full Fibre (FTTP)

Who will be next? 

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68% of UK Premises Now Have Full Fibre Available 

Full Fibre broadband is now available for 68% of UK premises. 

Over recent years we’ve seen steady growth when it comes to the number of premises having Full Fibre broadband available to them, as you can see illustrated in the graph below. 

However, when we look at smaller increments of time, some commenters are frustrated at the length of time it is taking, willing it to be faster. The increase from 67% to 68% has taken just over a month (34 days to be precise) which is slightly longer than the usual time we would expect for a 1% increase. To put it into context, the fastest 1% increase that has been recorded is almost half of this. 

So does this mean that the speed and intensity of Full Fibre rollouts are diminishing? Are they a disaster and starting to slow down, rather than sprinting to the finish – A target of 85% coverage by 2025 and national coverage (99.9%) by 2030?

There are several complex factors that can account for the apparent slowing of Full Fibre broadband rollout. 

Factors Affecting Full Fibre UK Rollout:

  • A large influencing factor for the latest % rise taking longer than expected is the overlap between the different networks, in particular nexfibre and CityFibre rollouts.
  • Another factor to consider is that not every % increase is the same – There seems to be an ebb and flow with Openreach and their rollout where we see a couple of mediocre months in terms of volume, and then a big month. It’s expected that Openreach FTTP will be increasing in volume over the next few weeks.
  • Remember that Full Fibre broadband availability is not the same as take up. Once it is available, providers obviously want customers to take it up in those areas. This means that some providers temporarily pause their rollout in order to spend time focusing on the take up.

Which parts of the UK have the least Full Fibre availability? 

There are still many local authority areas that have low availability of FTTP (Fibre to the Premises). 

The 10 local authorities with the lowest availability can be found below. 

Local Authority% Premises FTTP Available% Increase
Na h-Eileanan an Iar6.39No change since 15/3/24
Shetland Islands5.81.35 increase since 7/6/24
Isles of Scilly9.49No change since 15/3/24
Orkney Islands11.941.11 increase since 7/6/24
Harlow District13.70.01 increase since 7/6/24
West Dunbartonshire14.740.71 increase since 7/6/24
Argyll and Bute16.950.04 increase since 7/6/24
Perth and Kinross20.311.22 increase since 7/6/24
Telford and Wrekin23.310.35 increase since 7/6/24
South Tyneside District25.272.48 increase since 7/6/24

Where in the UK has the best FTTP coverage? 

Unfortunately, there is quite a gulf between the worst areas of the UK for Full Fibre (see above table) and the best. 

The top area of the UK for FTTP coverage is Kingston upon Hull, with a whopping 99.75% of premises having access to Full Fibre availability. 77% of these properties even have the choice of two or more networks when it comes to connecting to Full Fibre broadband. 

We’re excited to see how Full Fibre broadband coverage continues to increase over the coming months and years as the UK moves towards its target of 85% coverage next year. 

We’d love to see more of the least covered local authority areas increase their FTTP availability during that time too so that even more of the UK is covered. 

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Confusing UK Broadband Terminology Found By ‘4th Utility’ Survey

Internet Service Provider 4th Utility published results of a new survey last month, reporting that among the 2000 respondents there was a major lack of understanding of vital broadband terms amongst consumers. 

4th Utility is an ISP who is currently in the midst of deploying a gigabit speed FTTP (Fibre to the Premises) network to large residential buildings and UK homes. Despite the fact that the term ‘full fibre’ is widely used and that the service is ‘being used by most UK households’, surprisingly their recent ‘Great British Broadband Survey’ found that just 1 in 5 residents actually know what that means. 

What Does ‘Full Fibre’ Broadband Mean?

Just in case you’re one of the 1 in 5 who aren’t sure what full fibre broadband refers to, full fibre broadband means that your home is directly connected to the exchange using fibre optic cables. 

Standard fibre cables are connected to your home via a street cabinet (so fibre cables from the exchange to the street cabinet and then different cables from the street cabinet to your home). This service uses older copper cables to connect to your home, which are an older technology and less reliable than fibre cables.  

28% Have Adopted Full Fibre Network, Ofcom Says

Whilst 4th Utility claims that full fibre is ‘already being used by most households,’ Ofcom says differently. 

Full fibre might be available to most UK households, but not all those who are able to adopt the service have done so. According to Ofcom, only 28% of households able to get a full fibre network have adopted the service. 

Coverage is not the same as take up! 

Is Broadband Baffling?

Despite the slight confusion about full fibre coverage and take up, the fact remains that many consumers are bewildered about broadband terms.

Some respondents said they still weren’t sure what full fibre meant, even after they had had it explained to them. 20% of the 2000 people surveyed said they weren’t sure whether they had the service in their home after having it explained to them, 25% said they didn’t have it and the remaining 45% said they did have full fibre in their home. 

Let’s run through some of the other terms that the respondents found confusing, as well as their meanings.

What is Bandwidth?

Only 9% of the respondents knew what bandwidth means. Network bandwidth is a measurement indicating the maximum capacity of a wired or wireless communications link to transmit data over a network connection. 

Bandwidth specifically refers to the capacity at which a network can transmit data. For example, if the bandwidth of a network is 60 Mbps, it implies that the network cannot transmit data faster than 60 Mbps in any given case.

What does FTTP mean?

FTTP stands for fibre to the premises and is a type of fibre optic broadband. FTTP is supplied by fibre optic cables from your local internet exchange — a physical location where network providers transmit internet data — directly to your business’s premises.

What is meant by ‘Superfast’ broadband?

Superfast broadband is a broad category of speeds, running from 30Mbps to 100Mbps. The faster your broadband speed, the faster you can download files, movies and games.

Superfast speeds usually reach homes via a part-fibre broadband connection, which uses fibre-optic cables up until the local street cabinet, and then copper phone lines for the final leg of the journey to your home.

Some form of superfast broadband is available to 97% of the UK from the majority of internet service providers, and in many cases is actually more affordable than slower, old-fashioned ADSL connections, especially if you happen to be out of contract on an ADSL package.

Some full fibre deals will offer superfast speeds too, but they come with the capability to boost your speed much further – all the way up to 1Gbps.

What is ‘Ultrafast’ internet?

Ultrafast broadband is generally considered any broadband connection that supplies 100Mbps or faster.

The telecoms regulator Ofcom defines ultrafast as “broadband which offers download speeds of at least 300 Mbps”. However, some providers that use the ultrafast broadband term don’t offer those speeds.

Several broadband providers use the term ‘ultrafast broadband’ to refer to their top-end broadband packages. However, providers use different technologies to deliver their broadband services to your home, and as a result the speeds they can offer also differ significantly.

It can sound confusing, but the general rule of thumb is, that if a provider is labelling a package as ultrafast broadband, it’s one of the fastest packages they provide. 

The fastest broadband you can get might not necessarily be the fastest broadband available on the market. It might not even be the fastest broadband your next-door neighbour can get. If you’re not sure what types of broadband are available where you live, you can check to see what the fastest broadband in your area is with the Uswitch postcode checker.

What does Internet of Things mean?

Just 8% of the people surveyed knew what Internet of Things (IoT) meant. The term IoT, or Internet of Things, refers to the collective network of connected devices and the technology that facilitates communication between devices and the cloud, as well as between the devices themselves.

Key Findings of 4th Utility ‘Great British Broadband Survey’

Let’s take a look at some of the more interesting findings from 4th Utility’s recent survey. 

What utility nightmare do Brits fear the most? 

  • 30% feared a boiler breakdown as the biggest utility nightmare
  • 23% were worried about a water leak
  • 13% were concerned about a total blackout causing utility problems
  • 12% of those surveyed considered a broadband outage as a utility nightmare

Slow internet causing household arguments

20% of respondents reported having slow internet at least 3 times per month, and 1 in 3 said it happened twice a month. Over half of those surveyed (51%) said that slow Wi-Fi caused heated arguments in their household, happening to 3 in 10 people a few times a month, or more. 

Over 50% of those surveyed said that they have broadband speed issues, with 14% of those saying it was a weekly occurrence. However, the root cause of those speed issues seemed to be challenging to identify, with 7% of respondents saying they thought that not turning their router off at night was the reason for their problems…

What do UK residents pay for broadband?

Of the 2000 people surveyed, nearly half said they pay over £30 per month for their broadband connection. 1 in 10 people said their broadband bill came to £50 or more per month. The average price for broadband per month was £33.52 for UK households. 

Broadband Bewilderment is Nothing New

Here at Geekabit, we might be experts at all things Wi-Fi and wireless connectivity, but even we can sympathise with people getting confused over all the acronyms and terminology when it comes to broadband. It’s no wonder consumers feel a bit baffled. 

It’s not a new problem, and it doesn’t help that those in charge (regulators and government) seem to like to change the definitions of things fairly often. 

The threshold for ‘superfast’ broadband and download speeds has changed from 24 Mbps to 30 Mbps+ (to match with the EU). And with ‘ultrafast’ speeds on the scene, the speed of ‘superfast’ may be questionable anyways.  

Many in the Wi-Fi industry think of ‘ultrafast’ broadband as being 100 Mbps+, whereas Ofcom defines it as 300 Mbps+, so no wonder consumers feel confused at all the jargon. 

Often the best course of action is to look at what services are available to your premises, and then compare the advertised speeds from different providers. At the end of the day, even if you don’t know all the lingo, all you need to ensure is that you have an internet service that works, at the speeds you have been promised. 

New Ofcom Guidelines to be Introduced Later This Year 

Perhaps most annoyingly, some ISP’s use terms like ‘fibre’ broadband and ‘full fibre’ when it’s not strictly the truth. For example, using the term ‘fibre broadband’ to describe connections like FTTC (Fibre to the Cabinet) when it’s actually slower, hybrid-fibre connections. 

Ofcom’s new guidelines will mean that ISP’s will only be able to use terms like ‘fibre’ and ‘full fibre’ broadband when their network actually brings fibre optic cables all the way to your home (ie. FTTP/B). These new guidelines should help make things clearer for consumers, and will come in later in 2024. 

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UK Broadband Speeds Vs The World – How did 2023 Compare to 2022?

Is it even a new year if we’re not looking back over the previous one analysing every little thing? What was done well? What could be improved upon? What do we hope the new yera will bring? 

The tech world is really no different. We were interested to look back on how the UK performed in comparison with the rest of the world when it came to fixed broadband and mobile broadband (4G and 5G) speeds during 2023 and how that compared to the previous year. 

How does the UK compare to the rest of the world when it comes to fixed line and mobile broadband?

If you’re here for the fast answer: In a ranking of the top fastest countries, the UK was 51st (a fall from 44th during 2022) for mobile broadband and came 56th for fixed lines.

You can see the full report over at www.Speedtest.net from Ookla. This service benchmarks internet connections from around the world by publicly tracking the data available. 

Whilst it remains true that mobile and fixed line broadband can of course be affected by other factors within each individual connection (like slow Wi-Fi between the router and user device, local network congestion, package choice by individual consumers, the server performance of speedtest.net itself) this is also true for all the countries included so it shouldn’t be enough to affect the results significantly. 

FAQ’s on the Data

When is the speedtest.net data collected?

The data is collected in November each year. 

What average is used for the data speeds?

The figures are all ‘median‘ averages.

What is the main differentiator for speeds between countries?

The main differentiator for speeds between countries tends to stem from the balance between network availability and the take-up of faster connection types. 

Countries will rank highest in the table when they have a high coverage of gigabit-capable broadband networks and/ or strong 5G mobile services (with plenty of radio spectrum to harness).

How are the UK doing when it comes to mobile and fixed line broadband?

Over the past year we’ve seen a consistently strong improvement in terms of the availability of faster fixed and mobile networks here in the UK. 

It was recently revealed by Ofcom that 1Gbps capable fixed gigabit broadband networks had reached 78% (up from 70% in 2022), and full fibre / FTTP lines were at 57% (up from 42%).

5G mobile is now available from at least one mobile network operator in approximately 85-93% of UK premises (which is up from 67-78% in 2022). 

What Were the Top 50 Fastest Countries for Broadband in 2023?

During 2023, across the world we have seen a continued improvement in fixed and mobile broadband speeds.

Unfortunately, despite big improvements in the UK in terms of full fibre and 5G coverage, we are still quite low down on the rankings compared with other countries who are seemingly able to improve their real-world performance at a faster (or at least similar) pace. 

What’s the issue we’re facing in the UK? It could be partly down to the take-up of full fibre and gigabit-capable broadband lines in the UK. We are still in quite an early phase of adoption – Typically it takes 2-3 year for growth and adoption to stabilise for new networks. 

You might be interested in what country came top for fastest download speeds for fixed line and mobile broadband. The tables and charts below illustrate the ranking of the top 50 fastest countries in the world for fixed and mobile broadband. 

Fastest 50 Countries for Fixed Broadband Speed (DL) in 2023
Country (2023)MbpsCountry (2022)Mbps
Singapore264.15Singapore219.57
Hong Kong (SAR)263.07Chile219.34
Chile248.65China203.5
United Arab Emirates235.72Hong Kong (SAR)198.24
China230.39Thailand196.46
Thailand218.94United States182.63
United States215.72Denmark174.67
Denmark206.8United Arab Emirates166.53
Iceland204.8Japan165.53
France200.99Macau (SAR)159.8
Romania191.36Spain157.31
Spain189.37Romania155.07
Monaco187.49Switzerland143.46
Switzerland187.48Monaco142.03
Netherlands177.88France139.73
Japan170.29New Zealand134.19
Canada165.67Canada127.54
New Zealand163.16Hungary119.36
Macau (SAR)160.52Taiwan119.03
Taiwan157.55Liechtenstein118.07
Andorra156.9Netherlands117.74
Kuwait153.58Portugal116.57
Liechtenstein152.22Andorra115.39
Portugal150.45Panama110.96
Hungary149.85Kuwait110.07
Panama148.76Norway106.3
Israel144.81Moldova105.22
Uruguay143.06Sweden105.01
South Korea139.83South Korea99.87
Brazil136.92Uruguay97.48
Poland133.35Brazil95.95
Sweden127.33Poland95.59
Qatar127.04Israel95.54
Norway123.63Luxembourg93.95
Luxembourg117.66Finland93.79
Colombia111.65Malta92.27
Malaysia110.8Lithuania91.5
Jordan109.58Malaysia90.24
Moldova108.2Saint Lucia87.67
Malta108.19Qatar87.33
Vietnam104.08Colombia87.24
Lithuania103.26Belgium85.31
Finland102.43Saudi Arabia85.1
Saudi Arabia102.41Trinidad and Tobago82.94
Trinidad and Tobago100.68Barbados81.92
Saint Lucia99.96Dominica79.83
Ireland94.62Vietnam78.87
Peru93.52Slovenia78.81
Barbados92.96Germany77.34
Philippines91.08Saint Vincent and the Grenadines76.86
Country (2023)MbpsCountry (2022)Mbps
United Arab Emirates269.41United Arab Emirates138.82
Qatar206.8Norway129.81
Kuwait191.74Qatar126.03
China164.14South Korea125.17
Macau (SAR)155.75China113.5
Norway146.02Netherlands109.45
South Korea145.25Denmark109.29
Denmark143.63Bulgaria106.88
Bulgaria142.07Kuwait102.73
Iceland139.52Saudi Arabia97.81
Netherlands119.34Brunei97.37
Saudi Arabia106.01Australia87.76
United States103.69Luxembourg83.14
Australia97.44Switzerland82.91
Bahrain97.19Bahrain82.67
Sweden97.07Sweden82.1
Finland95.48Finland76.27
Croatia89.51Canada74.77
Singapore89.45Croatia74.35
Switzerland89.45Singapore74.19
Canada87.85Macau (SAR)73.67
Luxembourg85.76North Macedonia73.62
Brunei85.13United States72.34
Lithuania84.8Lithuania67.1
France82.6Cyprus66.33
North Macedonia81.98Taiwan65.93
Austria78.92New Zealand63.15
India75.86Portugal62.19
Taiwan75.77Austria61.25
Portugal75.71Hong Kong (SAR)61.12
Greece72.45Maldives61.09
New Zealand72.32Greece60.57
Estonia72.07France60.54
Hong Kong (SAR)69.59Belgium59.68
Belgium68.54Estonia58.59
Maldives67.59Montenegro57.36
Cyprus67.37Germany57.27
Malaysia66.84Slovenia54.3
Oman66.02Malta50.68
Uruguay66Oman50.03
Germany64.74Serbia47.78
Latvia64.42Suriname46.09
Malta61.03Latvia45.99
Slovenia60.52United Kingdom45.57
Czechia56.11Slovakia43.95
Montenegro53.16Iran42.95
Serbia52.41Japan42.93
Romania50.95Czechia42.24
Albania50.06Hungary42.11
Brazil47.98Romania40.62
Performance Categories (Download)20232022
UK Country Rank for Fixed Line56th56th
Global Latency – Fixed Line9ms10ms
Global Upload – Fixed Line40.45Mbps31.16Mbps
Global Download – Fixed Line87.79Mbps72.40Mbps
UK Latency – Fixed Line13ms14ms
UK Upload – Fixed Line24.58Mbps18.55Mbps
UK Download – Fixed Line84.93Mbps69.76Mbps
Performance Categories (Upload)20232022
UK Country Rank for Mobile51st44th
Global Latency – Mobile27ms28ms
Global Upload – Mobile11.03Mbps9.05Mbps
Global Download – Mobile48.47Mbps33.43Mbps
UK Latency – Mobile34ms36ms
UK Upload – Mobile7.24Mbps7.33Mbps
UK Download – Mobile47.65Mbps45.57Mbps
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The Wireless Broadband Alliance’s CEO Makes 10 Wi-Fi Predictions for 2024

The WBA (Wireless Broadband Alliance) has recently released their latest Annual Industry Report (you can read it here). WBA CEO Tiago Rodrigues has subsequently revealed 10 predictions about how wireless technology will be used by communities and businesses across the globe in 2024 and beyond – From improved connectivity to new consumer experiences. 

What will 2024 have in store for the world of Wi-Fi? Here are the 10 Wi-Fi predictions made by WBA CEO for next year and beyond

  1. Prevalence of Gbps, fibre broadband and Wi-Fi 6E/7 to increase

    Moving forwards, speeds of 10 Gbps will become more prevalent. The deployment of fibre broadband will continue in most developed and developing markets. This will in turn create a need for home networks to make upgrades in order to utilise this increased bandwidth with their devices. The knock on effect of this will lead to a rapid adoption of Wi-Fi 6E and Wi-Fi 7. The new ability to access additional spectrum in the 6GHz band will also drive the adoption of Wi-Fi 6E and Wi-Fi 7 as countries open the band.
  2. Wi-Fi 7, gaming and video

    With Wi-Fi 7 comes increased capabilities for advanced gaming, video content and immersive experiences. It’s forecasted that video game revenue globally could increased by 50% over the next 5 years. Network equipment will be as vital to gaming as the gaming rig itself. Wi-Fi 7 will be the driving force for the speeds needed as well as near-to-zero latency.New immersive experiences will see game developers breaking barriers. We’ve already started to see Wi-Fi 7 devices with Qualcomm chipsets this year and this will continue into 2024.
  3. OpenRoaming, 5G and IoT networks

    The growth of OpenRoaming is set to continue into next yet, extending further in order to integrate with private 5G and IoT networks. By 2026 it will have reached a critical point of exponential growth with the enabling of tens of millions of hotspots. PassPoint OpenRoaming deployments continue to rise, with more brands and identity providers recognising the value, enabling seamless connectivity across different networks.
  4. Co-existence of 5G and Wi-Fi 6E / Wi-Fi 7

    The integration of 5G services and Wi-Fi will progress, with the expectation that network engineers will deploy both Wi-Fi and cellular in the coming years. For example, using Wi-Fi 6E/7 for indoor, on-campus, fixed network situations and 5G in outdoor, off-campus, mobile environments. The Wi-Fi community is working to coexist with 5G, especially in identity management, authentication and policy management cases.
  5. Network as a Service

    NaaS is currently seen in managed Wi-Fi services in multi-apartment units and will continue to spread beyond these early adopters. Traditional enterprises will acquire NaaS for networks in cloud-first, software-defined, application-centric environments. Why is NaaS attracting customers? Because not only does it accelerate the deployment of devices but it also simplifies it. It also improves security with continuous security updates that prevent and reduce outages and breaches. 
  6. Artificial Intelligence and Machine Learning

    The role of AI and ML cannot be overemphasised. Adaptive AI is predicted to rapidly increase on networks. Not only will it enable Automated Frequency Coordination, it will also be able to predict network resourcing needs. We will also see AI help enterprises and Internet Service Providers accelerate troubleshooting and streamline monitoring as well as proactively anticipating outages, equipment failures, and performance degradation.
  7. Outdoor Automated Frequency Coordination and Rural Connectivity

    In countries that have opened large parts of the 6GHz spectrum to Wi-Fi, rural connectivity will find success with outdoor AFC. The rapid growth of 6GHz low-power indoor (LP) devices with an average transmit power of 24 dBm is expected for indoor applications such as residential mesh, indoor public venues, and high-density enterprise networks. The adoption of 6GHz very low-power indoor (VPI) devices with 14 dBm maximum transmit power is also expected for short-range indoor applications such as AR/VR/XR, streaming, and gaming. Users of these devices do not require Automated Frequency Coordination (AFC).
  8. Unified connectivity with IoT tech and Matter

    Smart home users will transform their experience with new IoT technology, helping to unify connectivity across multiple devices within the home. Matter will also provide a reliable, secure connection across multiple device manufacturers. The adoption of Matter certified products is expected to grow exponentially in the next 3 years, largely due to the brands involved in manufacturing the devices, like Apple, Amazon, Google and Samsung to name but a few. This adoption of Matter enabled devices in the Smart home will further validate Wi-Fi’s role as being central to the smart connected home.
  9. TIP Open Wi-Fi to rapidly increase

    Community-developed, disaggregated Wi-Fi software system TIP Open Wi-Fi will rapidly grow through further pilot projects and trials in developing countries and price-sensitive markets. This is due to its cost-effectiveness and the benefits offered by an open disaggregated model. The more well-established WLAN vendors will also continue to try and be more cost-effective in these markets by investing in ML and AI as well as offering integrated Wi-Fi and 5G to enterprises.
  10. Prevalence of augmented and virtual reality will increase in homes and workplaces

    Our day to day lives at home and work will start to see a larger share of augmented and virtual reality. This in turn will mean that indoor broadband networks will be required to adapt and improve in user interfaces and network capabilities, particularly when catering for larger groups of users.  By 2025, it’s expected that the metaverse’s economy will generate $800 million (and $2.5 trillion by 2030). Thus, big brands are investing in this technology as the universe of the future. 

What does Tiago Rodrigues have to say?

“There has never been a more exciting time for Wi-Fi with technologies such as OpenRoaming more widely available than ever and addressing the challenges in areas including Guest Wi-Fi provision, IoT deployments and private cellular networks. The HaLow program is creating huge interest in low-power extended range Wi-Fi and we are looking forward to working with the Wi-Fi ecosystem to develop industry trials for Wi-Fi 7 during 2024.”

CEO of the Wireless Broadband Alliance

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Watchdog Bans ‘Fastest Wi-Fi’ Advert from Virgin Media

Is Virgin Media Wi-Fi really faster than its rivals like its advert claims? Touted as misleading customers, their advert making this bold claim has been banned in recent weeks. 

Virgin Media claimed in their advert that they had the ‘fastest Wi-Fi guarantee of any major provider.’ 

Understandably, this ruffled a few of their rivals’ feathers leading to Vodafone making a complaint to the ASA (Advertising Standards Authority).

The watchdog agreed that the information presented by Virgin Media was misleading, by leading customers to believe that Virgin’s Wi-Fi was faster than that available from other providers. 

Virgin were left feeling rather baffled by the decision, insisting that they did indeed offer a faster minimum speed (guaranteed) than its competitors.

The advert was supposed to communicate the message that Virgin customers are guaranteed a minimum Wi-Fi download speed of 30 Mbps. This guaranteed minimum speed is faster than the minimum speed offered by other providers. If Virgin customers find that their minimum download speed was not met, they would then be given a credit towards their bill. 

In comparison to Virgin’s minimum guaranteed download speed of 30 Mbps, Vodafone’s equivalent is 10 Mbps. Hence the claim in their advert, albeit a potentially misleading one. 

Despite Virgin’s explanation, the ASA upheld the complaint from Vodafone and agreed that the information presented in the advert was misleading to customers. 

There is a subtle difference between ‘guaranteeing the highest speed and offering a guarantee which promised action by the advertiser if a minimum speed was not met’ which led to the ASA’s decision to ban the advert. 

They weren’t convinced that the majority of potential customers watching the advert would have understood the actual meaning by the headline claim, but instead would assume it meant that Virgin offered (and guaranteed) they had the fastest Wi-Fi service of all the major broadband suppliers. 

In the ASA’s eyes (and likely Vodafone’s) the claim was not substantiated, therefore leading to the conclusion that the advert was misleading. 

Virgin were told that they could no longer run the advert, and were not to imply that they could guarantee that they offered the fastest Wi-Fi service of all major broadband providers unless of course that was the case. 

Originally appearing on their website on the 3rd July presenting their Wi-Fi guarantee, Virgin further specified that it only applied to customers with access to fibre optic broadband and those opting for their M50 broadband package in which they offer an average download speed of 54 Mbps. 

The guarantee was a promise to give the customer a £100 credit if they didn’t get at least 30 Mbps in each room of their home, following up to 3 Wi-Fi signal boosters to help achieve that minimum speed. 

Virgin remained adamant that their customers would understand the meaning behind the claims in their advert and were both disappointed and surprised that the ASA ruled it as misleading. 

Virgin insisted that they are not the only major broadband provider to promote Wi-Fi guarantees to their customers and even managed to support their claims that consumers understood the meaning of the advert with an independent poll reflecting that the majority did indeed correctly understand what was meant by the guarantee. 

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Jan 2024 – FTTP Broadband Advanced Installs Launching from Openreach 

From the 2nd January 2024, those ordering an Openreach FTTP (Fibre to the Premises) broadband ISP product will be able to get their new ‘Advanced Connection’ service.

This service will be leaving its pilot phase and launching fully on the 2nd January, providing an option for situations where installation is a bit more complex than usual.  

Although this has already been implemented on other broadband products, this ‘Advanced Connection’ option from this operator is quite a recent addition. 

This ‘Advanced Connection’ on FTTP lines has been piloted by Openreach since July last year, and is now ready to launch at the beginning of January to the wider public. 

How much does an Openreach installation cost?

Did you know that an Openreach installation costs from £114.78+VAT? There are a couple of options available when installing a FTTP broadband connection..

Standard Openreach Installation

On a consumer broadband line, the Standard FTTP Openreach installation will generally cost a one-off price of £114.78+VAT*. 

This only covers the basics.  

Premium Openreach Installation

For more choice, the Premium Openreach installation gives consumers more options when it comes to the connectivity inside their home or premises. 

Things like: 

  • Router repositioning
  • Wi-Fi analysis
  • More extensive testing

These options help to optimise the connectivity. 

This Premium option costs £154.78+VAT*.

What if it’s a difficult Openreach install?

The new ‘Advanced Connection’ installation provides an option for more complicated setups where a standard Openreach install isn’t an option for that property. 

The cost of the new ‘Advanced Connection’ will cost ISP’s £289.78. As this is quite a significant cost, this is likely to be passed onto the customer. 

This new option for more complicated Openreach installations is most likely to be useful for businesses and public sector users. The cost for these types of premises have a much higher connection charge. 

Some homes that are particularly tricky may also benefit from this new ‘Advanced Connection’ option. 

ISP Charges

As Wi-Fi engineers ourselves, we think it’s useful to know what the charges are to the actual ISP, so that consumers can better understand the costs that they then are quoted for Wi-Fi work. 

Especially when it comes to an Openreach difficult install or people wanting to move their BT master socket. 

* The price charged by ISP’s may vary to those quoted, as there are often discounts and other considerations. Some ISP’s offer the standard installation option free of charge. 

What Are The Capabilities of the ‘Advanced Connection’ Openreach Installation? 

Available from the 2nd January 2024, this new ‘Advanced Connection’ option from Openreach will offer wider capabilities compared to the Standard and Premium installations. 

‘Advanced Connection’ Openreach connection benefits:

  • From where the Openreach network connects to the premises, up to 100 metres of internal wiring is offered
  • The option for more complex cabling for example, through multiple walls, or new cable trunking
  • Utilising existing horizontal or vertical cable trays 
  • Ability to go through ceiling or floor tiles (that are accessible and removable)
  • Utilising in-situ structured cabling to provide the service
  • The option to connect to existing structured cabling in the building, with a preference for NTE (Network Termination Equipment) or ONT (Optical Network Terminal) install location, for example in the comms room
  • Where installs require more than the 100m of internal wiring that is included, an installation with Excess Construction Charges can be applied to pay for the additional work required
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Average UK Broadband ISP Speeds Hit 69.4Mbps, Ofcom 2023 Study Finds

This month, Ofcom published their last report into ISP performance in terms of UK fixed line broadband. This report revealed that the average download speed has risen from 59.4Mbps (last year) to 69.4Mbps now. Upload speeds also increased from last year’s 10.7Mbps to 18.4Mbps now. 

However, there is unfortunately still a gap between broadband speeds in urban and rural areas. 

Ofcom 2023 Study on UK Broadband ISP Speeds

Study data was collected during March of this year using custom routers and ISP supplied routers installed inside customer’s homes. It’s a highly accurate method of data collection, and gathers information at router level during idle periods of usage. For these reasons, it stops the influence of slow Wi-Fi and local network congestion. 

It’s worth noting that this research focused on the larger ISP’s, restricted by the small sample size. Also, don’t forget that speed test results don’t automatically equal network availability! 

For example, currently:

  • Fixed line ‘superfast broadband’ (30Mbps +) are available to almost 98% of the UK
  • ‘Gigabit capable’ networks (1000 Mbps +) cover over 76% (using both full fibre FTTP and Hybrid Fibre Coax lines) or 56% with just FTTP.

Let’s not forget about ADSL

ADSL is still used by up to 3 million lines. Although this is mostly in areas where there are few other alternatives, FTTC still remains very popular (15.6 million active lines) in locations where there are gigabit-capable connections available. 

In reports like this one from Ofcom, speed testing figures can be dragged down by customers still using slower copper-based ADSL2+ and FTTC lines (up to 20-24 Mbps and 40-80 Mbps respectively). 

Whilst the take up of faster connections is increasing, there are some customers who will be reluctant to to upgrading. This could be due to:

  • Cost of upgrades to a faster connection (faster services are quite often more expensive)
  • Not knowing that there are alternatives available
  • Fees for exiting a contract
  • A fear of switching

What are the UK Median Download and Upload Speeds?

In 2023, the average download speed was 69.4Mbps and upload speed was 18.4Mbps.

The report from Ofcom shared data on real-world average speeds for different types of connection:

  • ADSL2+ – Average download speeds during peak times as well as across 24 hours ranged from 11.2 to 1.7 Mbps. 
  • FTTP – Average download speeds during peak times as well as across 24 hours ranged from 34.7 to 66.8 Mbps. 
  • Cable – Average download speeds during peak times as well as across 24 hours ranged from 134.5 to 1,137.1 Mbps. 
  • Full Fibre – Average download speeds during peak times as well as across 24 hours ranged from 74.8 to 919.8 Mbps. 

Remember that performance can be affected by a number of things. Connections that use copper wire (FTTC, G.fast, ADSL) suffer with signal loss over distance. Results can also be affected by things like:

  • Network congestion
  • Traffic management
  • Service Faults
  • Poor home wiring

FTTP May Not Actually Be Slower Than Cable

Although the figures from Ofcom’s report seem to suggest otherwise, Cable might not actually be faster than FTTP. 

Firstly, the ‘fixed superfast product take up’ reflects the percentage of UK customers that have chosen a package with download speeds of 30 Mbps or more. 

Gigabit ‘cable’ download speeds may look like they are higher than FTTP, but that could be down to the provider (Virgin) setting its profile speeds as faster than their advertised rates. 

Therefore, FTTP is not necessarily a slower technology than cable. 

Rural Connections Still Falling Short

Unfortunately some rural areas and even digitally disadvantaged urban areas are yet to be reached by ‘superfast’ connections. 

Sadly it is harder to make an economic case for the investment in remote rural areas, meaning that the commercial roll-out of gigabit-capable networks has been rapid in urban areas and at a much faster pace than rural areas. 

There is still a big gap between performance in urban and rural areas. This could be reflective of the influx of commercial FTTP builds within cities and towns. 

In Ofcom’s report, the data on this was limited as it only looks at the two most common rural broadband technologies. These are FTTC and ADSL. Unfortunately, copper ADSL lines in rural areas tend to be much longer than ones in urban areas, making them less reliable and more prone to signal attenuation. 

When looking at the peak times of between 8pm and 10pm, the report from Ofcom presented a difference of 26% between the average download speed in urban and rural areas (70.3 and 56 Mbps respectively). It’s worth noting that the average download speed has increased from last year for both rural and urban areas. In March 2022, there was a 585 difference between speeds, so perhaps the gap is slowly closing. 

Could the Universal Service Obligation Help Rural Wi-Fi?

The Universal Service Obligation (USO) sets a minimum download speed of at least 10 Mbps. Anyone who is not getting this could consider using the USO to improve their connection. This doesn’t happen automatically unfortunately – It needs to be requested. 

Interestingly, provider BT/EE are using 4G devices to help tackle anyone not achieving speeds in line with the USO. Whilst it can be transformative for some connections, it doesn’t work for everyone so an alternative may be needed. 

One possible option would be FTTP, however this is often too expensive to deploy under the USO and still won’t solve the issue in that last 1% of premises. 

How Will Project Gigabit Help Rural Areas?

Project Gigabit is a £5 billion project from the government, ensuring that ‘gigabit-capable’ broadband services (1 Gbps +) reach at least 85% of UK premises by the end of 2025. The aim is to have nationwide (99%) coverage by 2030. 

Much of this funding is being used on that final 20% of premises in hard to reach rural and semi-rural areas. Great news, but it will take time to deliver and see the benefits. 

How Can You Resolve Broadband Speed Problems?

Unfortunately, sometimes broadband speeds do fall below the initial estimates for your line. But did you know that Ofcom’s Voluntary Code of Practice for Broadband Speeds can help you to resolve any problems with internet speeds that arise and are not in line with the estimates a member ISP provides on connection performance during the order process. 

Which ISP’s are Ofcom members of the Voluntary Code of Practice for Broadband Speeds? 

  • BT
  • EE
  • Plusnet
  • NOW TV / NOW Broadband
  • Talk Talk
  • Utility Warehouse
  • Sky Broadband
  • Zen Internet

When you are in the ‘sign up’ stage, you can use the code to obtain more information on connection speeds. If these then fall below what was guaranteed and expected, it can help you to exit that contract if things don’t improve. ISP’s are allowed one month to resolve the issues, and if at that stage there is still a problem then the customer can walk away from the contract with no penalties. This ‘right to exit’ can also apply to phone and TV bundles that were purchased along with the broadband.  

You’ll have noticed that only the larger ISP’s are members (apart from Vodafone which is noticeably absent!). Many of the smaller ISP’s don’t sign up due to the costs involved with adapting to Ofcom’s code being too high. 

If you want to read more and see the data in full, you can find the full Ofcom Report for 2023 here. 

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52% of UK Covered by Full Fibre Broadband, Ofcom Summer Study Reveals

With what is likely to be the last of the hot weather for this year, Ofcom have shared the results of their summer 2023 study looking at UK fixed broadband and mobile coverage.

The study reports that Full Fibre FTTP access in the UK has risen by 4% from January 2023 to 52% coverage. 

It has also found that 75% are now within reach of a gigabit-capable network, which is an increase of 2%. 

In addition to this, 76-85% of premises can now get an outdoor 5G connection from at least one operator (an increase from 73-82%). 

Ofcom Summer 2023 Report

This latest report from the communications regulator features data collected between May 2022 and May 2023, including that of their Spring Connected Nation’s update back in January 2023. 

This most recent report is based upon the coverage and service availability information from both fixed line UK Internet Service Providers and Mobile Network Operators. 

Overall, the UK’s coverage of fixed “superfast broadband” (30Mbps+) remains unchanged at 97%, while 15.4 million homes (52%) can now order a Fibre-to-the-Premises (FTTP) service via various networks (up from 48%).

Key Figures from Ofcom Summer 2023 Report

Gigabit

75% of the UK (that’s 22.4 million homes) can now access Gigabit-capable (1Gbps+) services (up from 73% or 21.9m). 

This figure is higher than that for FTTP due to the majority of the gigabit connectivity coming from Virgin Media’s upgrade to their existing HFC network. In dense urban areas, there is a lot of overbuild between HFC and FTTP. 

What about the last 20% in the hardest to reach areas? The UK Government’s £5 billion Project Gigabit programme aims to improve the above figure so that gigabit coverage is extended to at least 85% of UK premises by the end of 2025 (and 99% nationwide by 2030). 

Premises Still Without ‘Decent’ Broadband 

‘Decent’ broadband is based on a download speed of at least 10Mbps and 1Mbps upload. The number of premises that cannot access this is currently 428,000 which is 1.3% of the UK. 

However, if you include wireless connections via 4G, 5G and Fixed Wireless Access, this number drops down to 62,000. 

4G Mobile Networks

Geographic coverage of 4G wireless services across mobile network operators (EE, Three, O2, Vodafone) has remained about the same, with a range of 80 to 87%. 

Although it’s a slow process, these figures will be improved upon by the Shared Rural Network agreement – A £1 billion project to change things for rural users. 

5G Coverage

There’s still a way to go when it comes to 5G coverage in the UK. The Ofcom Summer 2023 report shares that 76-85% of UK premises can now get outdoor coverage from at least one operator, however when looking at outdoor coverage by all operators put together it drops to 12-22%. 

Voice and Text Coverage

Full Ofcom Summer 2023 Report

We’ve included a few summaries for your perusal but for more detailed information with all the facts and figures you could ask for, download the PDF of the Summer 2023 Update on Connected Nations via the Ofcom website here. 

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Ethernet Ethernet Cables Fibre Broadband Media Converter Network WLAN
Do You Need a Media Converter for Your Network?

 Networking and Media Converters have gone hand in hand right from the start. They play a vital role when it comes to solving interconnection problems in networks. 

If you oversee a business network (or one in a large home) then you probably already use this handy device. But are you using the media converter correctly? 

What is a media converter?

A media converter is a networking device that allows you to connect one type of communication protocol cable to another different type of cable. For example, connecting a twisted pair to fibre optic cable. 

By connecting two different media, like Ethernet copper and Ethernet fibre, they can typically connect devices that are beyond 100 metres from the nearest available switch. 

The reach of the copper port can be extended with a copper to fibre converter by connecting a copper port on an Ethernet switch to the fibre that connects the device in the remote location.

The ability to do this provides great flexibility when building and connecting networks, easily connecting fibre and copper cables.

A media converter is usually a two-port device equipped with a copper interface on one side and a fibre interface on the other side.

Another key building block within a network are Switches. They enable you to connect multiple devices, such as computers, wireless access points, printers, and servers;  All on the same network within a building or campus. A switch enables connected devices to share information and talk to each other.

Switches are mostly made up of LAN ports which are usually copper Ethernet with a few fibre-based uplink ports. They are also often SFP-based (small form-factor pluggable used for data communication). The copper ports are used to connect devices within a short-range (up to 100 metres) while the SFP uplinks can connect devices that are further away (which would be useful for other switches and/or servers).

The goal for any well-designed network is to use all the available uplinks. This maximises throughput. Oftentimes, spare LAN ports are kept in order to be able to easily connect new devices in the future. However this only works well if the device is within 100 metres from the switch. It can also cause problems if it is in a ‘noisy’ environment – A copper cable can be susceptible to electromagnetic interference. 

In what sort of situation could we see these issues arise?

  • A computer placed in a remote location
  • An access point in an outdoor area
  • A video surveillance camera
  • An access control system far from the last switch, 

For instances where the LAN must be extended over 100 metres, you will require a network extender, and a media converter would be the ideal solution. 

To extend a network to a distant location, you would use a fibre connection from the switch and a media converter to connect to the device.

The remote device problem is solved with the Ethernet link providing a very long reach thus extending the connection. It also saves you from having to add other switches to the network. 

How Does a Media Converter Work?

Media converters can be split into two main groups. 

The first type of media converter can only convert physical media. For example,copper to fibre, or fibre to copper, without adjusting the speed of the link. This type of device is most commonly used when latency is a critical factor, in other words, when a time delay when transmitting the traffic is unacceptable during conversion. 

The second type of media converters are often called switch converters or rate converters. These are a standard Ethernet switch equipped with two ports. These devices can adjust both the media and the link speed so that it is possible to connect a 10/100/1000T port to a 100FX port. For time-sensitive applications, this type is unsuitable as the switch adds a small amount of latency to the connection.

Do media converters work in both directions?

Yes, they can work in both directions. Media converters work with bidirectional links, so the same model can be used to convert copper to fibre but also fibre to copper. 

If you use these devices in pairs, you can use the same model for both ends since they work both ways.

What Are the Different Types of Media Converters?

There are different types of media converter, including:

  • One that connects fibre and copper cables (the most common)
  • One that can convert Ethernet to VDSL 
  • One that can inject Power over Ethernet (PoE)

Typically, media converters are small standalone unmanaged devices. However, they can also form managed and unmanaged chassis solutions to integrate multiple devices within your network in a 19″ standard rack. For deployments in harsher environments, industrial media converters can be mounted in DIN cabinets to protect the electrical components.  

What is the most common model of media converter? 

As we mentioned above, the most common model of media converter is one which connects copper to fibre with one RJ45 port and one fibre port or SFP bay. To allow another converter or a switch equipped with the appropriate interface to be connected easily, the transport protocol is always Ethernet. 

What about legacy infrastructure?

It’s not always possible to use a fibre link due to legacy infrastructure, for example twisted-pair phone cables or co-ax cables. If these are already in use, replacing with new fibre is not practical. Media converters that convert Ethernet to co-ax or Ethernet to twisted-pair allow the use of legacy infrastructure. 

These devices can reach long distances over legacy cables due to using VDSL (Very high Data rate Subscription Line) technology.

As mentioned above, another type of converter can provide Power over Ethernet (PoE) on the copper Ethernet port to power remote devices. This is particularly useful for things like CCTV cameras or access control gates, and helps to simplify deployment of physical security solutions.

Covering the most commonly used interfaces today, media converter port speeds include Fast Ethernet, Gigabit and 10 Gigabit. Transceivers through an SFP port are able to operate on fibres from just a few metres in length up to 120km, satisfying a wide range of distances and speeds.

Media converters are useful for desktops too

Did you know that media converters can be used on the desktop too? 

The USB to fibre Ethernet media converter acts as a Network Interface Card for your desktop or laptop – Quickly deploying a Fibre To The Desk (FTTD) solution for security-sensitive applications, or those more than 100 metres from the switch.

What Are the Features of a Media Converter?

The majority of media converters are not smart devices, however there are some media converters that have smart features that can help to simplify the management of large networks. 

‘Have you turned it off and then on again?’

We’ve all heard that old IT joke. But actually there’s a reason why IT guru’s and network engineers say those notorious words. One of the most common ways to solve computer-related issues is to ‘power-cycle’ the device – Often, simply turning it off and then on again makes the problem disappear. 

For PoE (Power over Ethernet) powered devices, disconnecting the power on the switch port connected to the device having issues will automatically reset it. 

However, most media converters are not managed remotely and thus any that are on a remote site cannot simply turn the power off. In this case, a network engineer (or other person) would have to physically go to the remote site and disconnect and then reconnect the PoE cable. 

Some configurable PoE Media converters enable PoE power to be reset whenever the fibre connection is turned off and on. This ‘smart’ feature would prevent the need for a physical remote site visit by enabling you to control the PoE power via the fibre connection on the switch, resetting the remote device. 

Has all this talk of fibre cables and Ethernet ports got you in a tizz?

Call the experts! Here at Geekabit, our experienced Wi-Fi engineers can help at any stage of network deployment – From site surveys to design to installation. 

We’re only a phone call away, and can help get your business or large home properly connected. 

Thinking you’re too rural? We’ve got 4G for that! Our mobile and satellite broadband options could be just the thing you’re looking for. 

Get in touch with our Wi-Fi experts today.

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