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Could Technical Jargon Be Confusing Consumers When It Comes to Buying Internet Services?

What do you call the network in your household or business? 

Are there shrieks of ‘Muuuum is the Wi-Fi down?’ or perhaps partners asking ‘What’s going on with the broadband babe?’ 

Or if you’re the boss of a SME, maybe you’ve got employees interrupting your meetings asking why the internet is lagging. 

What’s the most popular name for internet connections? 

Broadband Internet Service Provider TalkTalk engaged Axicom to commission a new online survey of 2,000 UK adults, conducted by OnePoll. The survey claims to find that the most popular name for home internet connections is Wi-Fi. 

A third of respondents said they describe their internet connection using the term Wi-Fi, with ‘broadband’ and ‘internet’ coming in second and third place respectively. 

The survey also quizzed respondents on their understanding of different wireless technology terms, with 76% of those asked saying they ‘confidently understand’ the term Wi-Fi. 

Less confidently understood was ‘fibre’ with only half of the respondents confident with their understanding of its meaning. Interestingly, ‘fibre’ is often a term flung around by telecoms companies to describe their broadband products and services, which begs the question – Do consumers actually understand what they are being sold? 

Do Consumers Understand the Internet Products and Services Being Sold to Them?

The results to this particular survey would suggest the answer is unfortunately no, with 69% of respondents admitting that technology-related jargon is difficult to understand. 

Perhaps then, the aim of this most recent online survey was to gather information on how ISP TalkTalk can market their products and internet services to potential customers – Both business and residential. 

If consumers are not understanding terms like ‘fibre’ then perhaps the focus on the term ‘Wi-Fi’ instead will increase understanding and thus sales. It does seem to be the renewed focus of their recent brand refresh, despite the technical terminology not being entirely correct. 

Does this therefore reinforce a misconception around the understanding of technical internet terminology, rather than provide an accurate explanation? 

What is your understanding of some of the terms used in the survey? You can see a breakdown of the most understood terminology below, given in percentages. 

There seems to be a healthy understanding of the terms Wi-Fi, Wireless, Router and IP Address. Those less understood were concepts like Latency, FTTP/FTTC, Mesh, PSTN and LLU. 

What Do TalkTalk Have to Say?

The Product and Propositions Director for TalkTalk shared the companies thoughts on their recent survey and how the results are influencing how they talk to their customers in order to ensure the best understanding of their services and products. 

“Wi-Fi is a staple in all our homes, yet as an industry we haven’t kept up with the times when we talk to our customers. At TalkTalk, we’re shifting to talk about Wi-Fi more and more, as it’s the connectivity – making sure streaming or browsing is seamless – that matters most for our millions of customers.

Our latest research tells us that people prefer to communicate in the same way that they speak, without jargon, and our industry should reflect that. We know we’re not perfect, and we have much to do, but this is the first step in delivering a Better Way to Wi-Fi for customers who just want transparency and information they can confidently understand. And this builds trust between us and our customers too.”

What Does Wi-Fi Mean to You?

Whilst the term Wi-Fi might still feel like technical jargon to some, most homes and businesses use Wi-Fi to describe a WLAN, or Wireless Local Area Network connection that originates from a router that distributes the broadband internet connection from your Internet Service Provider. 

Wi-Fi and Broadband are not the same thing, but consumers seem to be regularly using the term ‘Wi-Fi’ to loosely apply to their wireless internet connection as a whole. 

When this starts to run into difficulties is when an issue arises. Someone shouts ‘The Wi-Fi’s gone down!’ – What’s the problem? It could be that the router is faulty and not transmitting a signal to user devices. In this instance, the actual broadband connection coming from outside the property could be completely fine – It’s only the transmission of the signal that has the issue. 

Likewise, the router could be transmitting a signal to end users and their devices remain connected, but conference calls aren’t connecting. The problem isn’t the hardware, but the actual broadband connection coming from the ISP. 

2 very different problems but both labelled as a ‘Wi-Fi’ problem.

Do You Get Lost in Technical Internet Jargon? 

If you need reliable Wi-Fi for your business but find it hard to follow all the terminology, then don’t worry. Not everyone can be Wi-Fi Experts! Thankfully the wireless engineers here at Geekabit have all the knowledge and expertise needed to navigate your network and get you the best wireless connection for your premises. 

Get in touch with our Hampshire, Cardiff or London based teams today to see how we can help. 

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Broadband Broadband Speed Business Broadband Speeds Business Wi-Fi Event Wi-Fi Wi-Fi Wi-Fi Design Wi-Fi Installation Wi-Fi Issues Wi-Fi Problems Wi-Fi Site Survey Wi-Fi Speed Test
Broadband Verification Scheme Launched by Ookla

Have you ever arrived at a conference, sporting event or hotel only to be greeted by a frustratingly slow internet connection? Whether you are trying to access work emails, share a clip of an amazing goal or just laze in your room binge watching your favourite show on your smartphone, we’ve all felt that frustration at a sinfully slow connection. 

If only you could check a venue’s connection quality before you book…

Ookla, a network testing business which collects consumer data through their popular broadband testing service Speedtest.net, launched a new Speedtest Certified™ scheme last week. 

The thinking behind this new scheme is to be able to offer people and businesses verification on ‘superior connectivity.’ Think places like hotels, stadiums, event venues, office buildings, and airports. 

As a consumer, you want to know these venues are going to be able to offer an excellent connection while you are visiting. As a business, you want to be able to offer verification of that excellent connection before they’ve even arrived. 

How Can You Prove to Customers that Your Business Offers Superior Connectivity?

As a business owner, you may be one of the many properties identified by Ookla who are keen to prove their connectivity to their potential customers, demonstrating their readiness to meet everyone’s connectivity expectations and needs. 

This new service from Ookla, Speedtest Certified™, is designed to give businesses the proof they need.

The newly launched program aims to provide a “trusted badge of excellence“ to venues like hotels, stadiums, airports, event venues and office buildings. Based on Ookla’s globally recognised reputation for mobile and broadband performance measurements, this verification of excellent broadband and connectivity will help businesses to differentiate themselves from competitors and show how committed they are to aiding their customers’ digital experiences. 

How Will Speedtest Certified™ from Ookla Deliver This Verification Scheme?

The entire approach will be data-driven, enabling the provision of comprehensive and objective assessment of a venues network. The following key variables will be measured:

  • The quality of Wi-Fi radio frequency (RF) 
  • Wi-Fi network configuration
  • Wi-Fi network security assessment
  • Network performance metrics
  • ISP backhaul

If you’ve trusted Ookla’s popular Speedtest platform to manage your own connectivity, then you’ll likely be excited at the prospect of knowing just how good the internet connection will be, BEFORE you arrive at an event or hotel. In the words of Stephen Bye (President and CEO of Ookla, Ziff Davis Division) the new Speedtest Certified™ scheme will give you ‘a seal of approval you can count on’ when it comes to reliable connectivity. 

5 Star Rating for Internet Speed

Properties that meet or exceed the rigorous standards of Ookla’s Speedtest Certified™ will earn themselves a high-value certification backed by the trusted Speedtest name. This trusted Badge of Excellence will give them a star rating out of 5 for speed and will be valid for 1 year, after which the venue must be re-certified to ensure they still meet the necessary connectivity standards to keep that status. 

Not only will they be able to share their Speedtest badge of honour for superior connectivity, businesses will also have access to Ookla’s Speedtest Certified Digital Platform. Here they will be able to:

  • Access personal insights
  • Benchmark performance against other Speedtest Certified Networks
  • Receive targeted recommendations for improvements

Can We Expect the Same for Mobile Connectivity?

The initial Phase One launch is aimed at Wi-Fi connectivity and performance inside properties such as the ones mentioned above. 

Phase Two of this programme will look at assessing cellular performance testing in terms of 4G/5G mobile. It’s likely we’ll see this rolled out in the coming months. 

What if Your Business Wi-Fi Isn’t Up To Standard?

This new Speedtest Certified™ scheme launched by Ookla is great – If your business or event venue has the superior connectivity that the standards insist upon. 

What if your internet speed star rating falls short and your venue’s connectivity doesn’t meet the required standards? 

There is always something that can be done to improve your Wi-Fi network and connectivity for customers. 

If your business struggles with slow Wi-Fi, an unreliable connection or any other Wi-Fi issues, then our Wi-Fi Experts here at Geekabit can help. 

Whilst you’re probably tearing your hair out with frustration, we actually love Wi-Fi problems like slow speeds, Wi-Fi dead spots or users unable to connect – Because we know what a huge difference we will be able to make to you and your business. 

Using globally renowned specialist measuring and testing equipment, we can get to the root of the problem. Though Wi-Fi Site Surveys, Planning & Design and Wi-Fi Installation we can get your business’ connectivity working just as it should be. 

We’ve helped hotels, warehouses, corporate offices and stadiums to name just a few. We can also help with event Wi-Fi! 

So don’t put up with dodgy Wi-Fi any longer – It’s time to call in the experts. Contact Geekabit today. 

Imagery used with thanks from https://www.ookla.com/speedtest-certified

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Wi-Fi 8 – The Smarter, More Stable Wi-Fi Standard

Can Wi-Fi 8 bring the stability of a wired network to wireless? Let’s look at handovers, coordination between wireless technologies, and the influence of AI.

Based on the upcoming 802.11bn standard, Wi-Fi 8 is purported to be smarter and more stable than it’s Wi-Fi 7 predecessor, instead of merely faster.

According to an announcement by Qualcomm, Wi-Fi 8 will respond to new needs in both home networks and business by focusing on reliability and consistency, even in poorer conditions. 

Qualcomm’s Vice President of Technical Standards Rolf De Vegt said;

“Wi-Fi 8 marks a fundamental pivot — moving beyond peak speeds to prioritize reliable performance in challenging real-world conditions. It’s designed to deliver consistent, low-latency and near-lossless connectivity even in highly congested, interference-prone and mobile environments.” 

Whilst the main design feature of Wi-Fi 7 is to maximize speed and bandwidth, Wi-Fi 8 will focus on stability of performance. In lab conditions, there were impressive results for Wi-Fi 7 speeds, however this is harder to replicate in reality within everyday environments like office buildings and residential areas. Wi-Fi 8 will provide stability even when faced with congestion, interference or multiple devices moving in real world environments.  

According to Qualcomm, Wi-Fi 8 plans to offer:

  • 25% higher throughput in challenging signal conditions such as blocks of flats
  • 25% lower latency at the 95th percentile of latency distribution
  • 25% fewer dropped packets when roaming between access points

Handover, What Handover?

Wi-Fi 8 will see the wonders of Single Mobility Domains. Traditionally, small interruptions during the handover process between access points are completely normal happenings. A major innovation of Wi-Fi 8 will mean that devices will be able to move between access points without any interruption or lag. Just imagine – Continuous, uninterrupted connectivity as you move throughout domains within a multi-storey office or large buildings where users (and their devices) are always moving around. 

Previous standards saw the edges of a network as a weak spot. Wi-Fi 8 will also bring improvements to this area. Technical adjustments in the optimisation of the physical layer of the protocol means that Wi-Fi 8 doesn’t just increase transmission power, leading to more stable performance even at low signal strength. 

Another improvement will see access points working together rather than separately. Wi-Fi 8 will enable the coordination of behaviour and sharing of information between access points in a network. This will help to reduce conflict on the radio frequencies and improve the efficiency of transmission time. Thus, Wi-Fi 8 will bring a smoother network environment for places with many users and devices for example, stadiums, schools or blocks of flats. 

Better Coordination Between Wireless Technologies

Research is being conducted to look at how radio systems such as Bluetooth, Wi-Fi and ultra-wideband can work better together instead of causing interference. The use of multiple wireless technologies by a single device simultaneously (devices using a single antenna for multiple radios) is becoming more prevalent, making the need for better coordination between the technologies vital. 

Prevalence of AI Leading Wi-Fi 8 to Focus on Stability Instead of Speed

AI is placing a huge raw demand on networks, especially in terms of reliability and latency. 

We’re seeing an increase in prevalence of wearable AI, smart device embedded AI and autonomous AI. In order for AI systems to work effectively, they need to be able to pull from access edge or cloud based systems in near real time, making reliable connectivity vital.

The current Wi-Fi standard is struggling to support the abundance of AI use in everyday life. These struggles aren’t anything new – The ever increasing use of personal devices using wireless connectivity has been putting a strain on Wi-Fi networks for a while. 

With the evolution of smart homes, the size and scope of our networks has needed to expand quickly in order to support the number of devices used in our houses.Indeed, larger homes are requiring enterprise-grade networks in order to meet the level of connectivity people expect. 

Wi-Fi 8 and Medical Monitoring Devices

AI garners much of the attention when discussing Wi-Fi 8 and the need for stability over speed, however there is another prevailing need increasing in our homes and that is medical monitoring devices. 

Doctors are starting to rely on patients self-monitoring from home more and more. For the health of non-critical patients, these home-based options are a real life-line. Doctors can keep tabs on patients without the need for them to visit the practice as regularly. 

This is yet another area where network reliability and response time is imperative to enable doctors to communicate with patients via their home network, especially in potentially life-threatening situations. 

Will Wi-Fi 8 Bring the Stability of Wired to our Wireless Networks?

In the press release, De Vegt writes that they want Wi-Fi 8 to bring wireless networks closer to having the same reliability and responsiveness of wired infrastructure. Whether or not Wi-Fi 8 manages to get close to that ambitious aim we’ll have to wait and see. 

The Wi-Fi 8 standard is expected to be finalised in January 2028, so there’s still a little while to wait. You can read the full press release from Qualcomm here.  

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Geekabit Deploys Wi-Fi Solution to New Gastropub in Historic Space in Farnham, Surrey

This week on the blog we’re excited to share the completion of a recent Wi-Fi project for a client over in Farnham, Surrey. 

Find out how our Wi-Fi engineering experts helped to transform this remarkable historic space into a well-connected Gastropub.

The Venue

Third Monkey is a new Gastropub, Restaurant and Cocktail Bar providing high-end hospitality and fun family dining in the heart of Farnham. 

The historic building was designed by Sir Edwin Lutyens in the late 1800’s and whilst much of his original architecture will remain, the updated premises will boast 2 floors of buzzing atmosphere plus a roof terrace. 

The building has been used as The South Street Social Club in recent years, formerly known as the Liberal Club, but closed back in 2023 due to the ongoing effects of the pandemic as well as other factors. 

Now under new owners, Third Monkey and its Executive Chef are breathing new life into this notable building, bringing with it ‘refined yet relaxed’ vibes through its welcoming Gastropub on the ground floor, and a more elevated dining experience in the Restaurant and Cocktail Bar upstairs. And let’s not forget the Rooftop Terrace complete with weekend DJ’s providing a late-night destination venue for Surrey’s most sought-after town. 

You can find this exciting new venue at 46 South Street, Farnham, Surrey, GU9 7RP.

Expert Wi-Fi Solution for Historic Premises Turned Gastropub

Wi-Fi Site Survey

As with all new Wi-Fi projects, we started with a Wi-Fi Survey. This is Geekabit’s key tool in analysing the performance of your network and helping to diagnose issues. 

As you can imagine, a historic building built in the 1800’s isn’t going to have been designed with Wi-Fi in mind! Unlike modern constructions, this type of building can present unique challenges for signal penetration and Wi-Fi infrastructure installation. Therefore, carrying out a thorough Wi-Fi site survey is vital.

Upon visiting, it was clear that the Third Monkey, was a completely fresh and new fit-out –
and we could get involved at the earliest stages to ensure that the possibilities for Wi-Fi
access point placement could work with the new building materials being used.

In this instance for Third Monkey, we used the information gathered during the Wi-Fi Site Survey to advise on the necessary networking equipment required as well as Fibre WAN providers. 

Wi-Fi Installation

Whilst some may think that installing Wi-Fi isn’t much more than sticking a box on the ceiling and plugging it in, there is actually a great deal more thought and expertise that goes into it if you want a successful Wi-Fi network. 

There’s little point in carrying out a Wi-Fi Site Survey to identify how to equip a historic building such as this with robust internet connectivity, if you’re not going to follow it up with expert installation.

For Third Monkey, Geekabit completed a full Wi-Fi Installation using one of our favoured brands Ubiquiti Wi-Fi and Ubiquiti network equipment. 

This Wi-Fi network deployment included:

  • Full data network installation
  • Network design
  • Data network cabinet installation
  • Termination of Cat 6 ethernet cabling
  • Setting up of network security devices
  • Commissioning of equipment, Wi-Fi configuration and optimisation, and post-installation Wi-Fi Site Survey

A big part of any Wi-Fi Installation also involves effectively co-ordinating with other suppliers and installers to enhance network efficiency and security. 

Of course, we round off any Wi-Fi deployment right back where we started – With a Wi-Fi Site Survey. This ensures we leave our clients with their optimum Wi-Fi network.

Our Wi-Fi engineers are also on hand to provide ongoing Network Support, Wi-Fi Management and Wi-Fi Guest Portal services. Another benefit of bringing in the expertise and knowledge of a Wi-Fi professional. 

Why Robust Wi-Fi is a Must for Hospitality Businesses

Despite the potential complexities that using a historic building for a modern use can have, this project shows that the two can indeed go hand-in-hand. 

We know how vital it is for hospitality businesses to have reliable Wi-Fi. A strong wireless network is not only essential for operational efficiency (ie. supporting POS systems and internal communications) but also in enhancing customer experience through Guest Wi-Fi. 

This particular hospitality venue is striving for a refined yet relaxed atmosphere, offering diverse customer experiences from casual dining to a late-night rooftop terrace. For this venue and others, seamless Wi-Fi connectivity underpins the ability to deliver high-quality service and attract a contemporary clientele, ultimately contributing to its success and reputation.

This Wi-Fi installation for Third Monkey demonstrates perfectly how you can take the charm of a historic building and bring it up to date with the modern amenities we come to expect from a high-end venue. Strong, reliable Wi-Fi is a must. 

Steve Cross, Director at Geekabit, comments: 

“We’ve been impressed by the team at the Third Monkey, who have been passionate advocates for ensuring they work with specialists in each field to create a high quality fit-out and venue that really raises the concept of the gastropub and restaurant. From an initial site survey visit, through to the entire Wi-Fi and network installation, we’ve been able to support the transformation of an historic space into a great addition to the Surrey town of Farnham.”

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Ubiquiti is Skyrocketing – Here’s Why 

It’s no secret that our Wi-Fi experts here at Geekabit are big fans of Ubiquiti and their range of Wi-Fi devices and equipment. We love their kit and it would seem we’re definitely not the only ones. 

We’ve been chatting about the benefits of using Ubiquiti Wi-Fi equipment for your network for years. A blog from a few years back was one of our first on the topic and is a good place to start if you’re unfamiliar with the pros of using Ubiquiti for a business network. 

Over the past year in particular, Ubiquiti devices have really increased in popularity, with shares in Ubiquiti Inc (UI) surging up by 222.8% in the past year. Why? Their customer base has seen a gradual yet steady increase in growth, supported by a flexible business model. If you’re into stocks, shares and investments then you might like to research UI as an investment option. 

But here at Geekabit, investment advice isn’t really our forte – We’re all about the wireless equipment, and this manufacturer has our attention. 

What makes Ubiquiti so popular? 

There are many wireless internet device manufacturers on the market – Why are UI doing so well? 

In our fast moving world, the demand for the internet is constant. There is a continuous stream of data traffic with the need for round-the-clock access to video, audio, online gaming and social networking (not to mention work emails, online conference calls and file transfers). 

This means that we require fast, seamless connectivity that can support these bandwidth-intensive apps whilst simultaneously moving away from wired network connections. 

Our need for strong, wireless networks is met perfectly with Ubiquiti’s comprehensive range of products and solutions. From Ubiquiti you can find:

  • A range of networking devices
  • Network infrastructure for fixed wireless broadband
  • Wireless backhaul systems
  • Routing
  • Wireless LAN infrastructure
  • Video surveillance products
  • Machine-to-machine communication components
  • And much more


Our Wi-Fi experts and engineers here at Geekabit aren’t the only ones that rave about Ubiquitis products – They have a rapidly growing community that are highly engaged with their range, including:

  • Service providers
  • Distributors
  • Value-added resellers
  • Systems integrators
  • Corporate IT professionals

This community might be what sets UI apart. They leverage the strength of the Ubiquiti Community by providing rapid product support and dissemination of information, thus reducing operational costs whilst maintaining a proprietary network communication platform. Ubiquiti works from an extremely flexible business model which can therefore adapt to market demands. 


Will Ubiquiti continue to grow?

Continued growth is expected for Ubiquiti, with significant opportunities in developed as well as emerging economies. Emerging countries are relentless in their pursuit of staying connected with the world, and adopting wireless networking infrastructure is a big part of that. Developed economies are always looking to increase bandwidth further in order to bridge the gap between demand and supply. 

Ubiquiti are committed to research and development, and spend significantly on activities that help them develop innovative new products that use state-of-the-art technology – All helping them to stay on the cutting-edge of networking technology with their market offering. 

With products that offer both high performance and best value, they continue to beat their rivals. Ubiquiti product families such as UniFi and AmpliFi have both seen improvements and added features.


Invest in a reliable network

Whether you’re into investments, tech, wireless networking or a combination of all 3 – Ubiquiti has something to offer. 

Positive market gains remain diverse across various sectors, including finance, healthcare, energy and of course tech industries. 

Ubiquiti just so happens to be listed by quite a few investment analyst outlets as having skyrocketing stock with it reaching an all time high at the start of this year. Offering networking technology to service providers, enterprises and consumers, UI saw their stock surge by nearly 21% towards the end of January. Perhaps they have their supply chain improvements and product availability to thank for this? 

If stocks and shares aren’t your thing, but you’re ready to invest in a strong, reliable wireless network for your business, then get in touch with our Wi-Fi experts today. 

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How Does Starlink Compare to OneWeb?

What a time to be alive! Right above our heads, there’s a space race taking place in the skies between LEO satellite broadband providers Starlink and OneWeb. 

Making space-based connectivity a reality, these 2 private satellite-broadband companies are building worldwide networks to provide global satellite internet coverage through LEO satellites. 

You might think that they are direct competitors, but actually whilst Starlink and OneWeb are similar in many ways, they also significantly differ as well. 

So let’s take a look at how 2 of the most innovative companies of our generation compare when it comes to LEO satellite broadband.

What is Starlink?

Just in case you’ve been living under a rock, Elon Musk’s space exploration company SpaceX has a division called Starlink. Starlink consists of a constellation of 6,078 Low Earth Orbit satellites that circle the Earth, aiming to make connectivity possible from anywhere for the average person.

2019 saw Starlink beginning to launch their first satellites, with their satellite broadband service now offering internet access to more than 30 countries. 

What is OneWeb?

Founded in 2012 and with investors consisting of the UK government, the Indian telecom firm Bharti Global and Japanese investment group Softbank group, OneWeb is a UK-based broadband satellite organisation that is rapidly expanding connectivity across the globe. CEO Neil Masterson says OneWeb is striving to “provide fibre where there’s no fibre.” 

How does Starlink compare to OneWeb?

Let’s take a closer look at the goals, technical specifications, constellations, performance and support of these satellite internet providers. 

Business Goals

Whilst to some, Starlink and OneWeb may be considered “rivals”, they are actually more like peers. In fact, SpaceX have even assisted OneWeb by launching 40 OneWeb satellites into orbit using SpaceX rockets. 

You may think this is odd, but actually they don’tsee themselves as direct competitors. They have differing business goals and objectives as well as target customers. 

Starlink Business Goal 

The business mission behind Starlink’s is to provide high-speed internet access to everyone. While that can and does include businesses, the primary aim for Starlink’s is to help residential customers. Especially those based in rural locations where the land-based infrastructure is lacking and connectivity is difficult. Of course, this applies to rural businesses as well.

OneWeb Business Goal

Whilst the business objective of OneWeb is similar, this UK-based company strives to supply high-speed internet to businesses across the globe (rather than residential customers) thus improving IoT. Consumers accessing OneWeb satellite broadband will do so through a secondary business. 

Technical Specifications

We can’t host a Starlink vs OneWeb article without looking at the tech specs now can we? 

Constellations

First let’s look at the constellations themselves. As we’ve already mentioned, both Starlink and OneWeb’s satellites are in Low Earth Orbit (LEO) – But interestingly they’re not anywhere near each other. Starlink satellites can be found at 550km/340mi from Earth, whereas OneWeb satellites orbit the planet at 1,200km/746mi from Earth. 

Starlink has a current fleet of 6,078 satellites in their constellation. They plan to have 7,500 by the end of 2027. OneWeb currently has 648 satellites in their LEO constellation. Although this is the number required for global coverage, they hope to expand to 7,000 satellites in the future. 

Whilst Starlink’s fleet might seem more impressive, let’s remember that both Starlink and OneWeb have different objectives and timelines – And both are currently on track to change connectivity through their satellite broadband offerings. 

Latency

In simple terms, broadband satellites work by sending and receiving data from Earth. Latency is the time it takes for data to travel back and forth. 

Starlink purport to offer a maximum latency of 20 to 40 milliseconds, with field testing finding an average of approximately 40 to 50 milliseconds. This is slightly lower latency than OneWeb, who promise latency of under 100 milliseconds.

Legacy broadband satellites generally have a latency of around 600 milliseconds or more, so both Starlink and OneWeb offer a significant improvement to the previous technology available. 

Bandwidth

Starlink and OneWeb both offer substantial bandwidth but each with distinctive features. 

Starlink Bandwidth

According to Starlink’s website, Starlink users can generally enjoy download speeds ranging from 25 to 220 Mbps. The majority of customers experience download speeds of over 100 Mbps. Upload speeds are usually found to be within 5 to 20 Mbps.

OneWeb Bandwidth

For those who have critical applications that require a certain bandwidth, OneWeb offers the option to purchase Committed Information Rate (CIR), which ensures a dedicated bandwidth for those applications that are business critical. 

OneWeb users can also choose the location of their ground station, allowing the routing of traffic to a specific area. 

As part of a demonstration prepared for the NATO Communications and Information Agency (NCIA), the company conducted a Proof of Concept (PoC) test, establishing connectivity with its LEO constellation. 

A recent Proof of Concept test for the NCIA saw OneWeb achieve seamless streaming of 4K video feeds and simultaneous operation of various applications, including Microsoft Teams, Twitch, and Google Earth. It also saw download speeds of 195Mbps, upload speeds of 32 Mbps and latency as low as 70 milliseconds. A pretty impressive result.

Reliability

Let’s remember that Starlink and OneWeb both have slightly different business goals, so looking at the reliability of each in critical scenarios will shine a light on the different user needs and thus the suitability of each. 

Starlink has shown that it offers a highly reliable internet service, especially for users living in remote areas. It has been praised by reviewers worldwide for its high download and upload speeds. It has also shown itself to be a viable option for those where more traditional connectivity options are not available or reliable. 

Whilst it has been reported that there are the occasional hiccups (as with all internet provisions, let’s be honest) and its suitability questioned for critical situations and disasters like fires, in ‘normal’ day to day residential life, it performs well and provides reliable broadband where services were previously unavailable.

For larger scale businesses that require a consistent and trustworthy internet experience for critical operations, OneWeb is committed to meet the demand. 

It would appear that OneWeb can provide a dependable internet solution in difficult geographical landscapes where ordinary broadband wouldn’t be an option. Business users in hard to reach, remote locations can experience robust and consistent internet connections with OneWeb. Compared to terrestrial networks, OneWeb offers heightened reliability without susceptibility to weather-related disruptions. 

Customer Support 

If you’ve ever needed to speak to someone about an internet-related problem, then you’ll know how important good customer support is. This is no different in the satellite internet industry. 

Starlink’s Customer Support System

The customer support system from Starlink relies exclusively on email support, which could present some problems when trying to provide real-time assistance to users. 

OneWeb’s Support System

OneWeb offers an accessible and robust troubleshooting service with 24/7 customer support via telephone assistance. 

Starlink vs OneWeb – Quick Recap

As we’ve seen above, the performance, bandwidth, reliability, support systems, and target customer do vary between OneWeb and Starlink. Having an understanding of these differences can help users to identify which reliable, high-performance satellite internet solution would be best for their needs. 

StarlinkOneWeb
Number of Satellites6,078648
BandwidthMajority of users enjoy download speeds of 100 Mbps, ranging up to 220 MbpsDownload speeds up to 150 Mbps
ReliabilityReliable internet service, occasional hiccups reportedConsistent and trustworthy in challenging landscapes 
LatencyAdvertised: 20-40 ms, Field tests: 40-50 ms (Slightly better than OneWeb) Sub-100 millisecond latency 
Support SystemEmail support24/7 phone support
Consumer Base DynamicsConsumer-oriented, focusing on residential users in rural areasBusiness-focused with an emphasis on IoT 

Starlink Satellite Broadband with Geekabit 

For many UK SME’s who operate in more rural areas, Starlink satellite broadband can offer reliable internet where more traditional methods of connectivity are not an option. If you would like to speak to one of our Wi-Fi experts about whether Starlink satellite broadband could work for your business, then get in touch with our friendly team today. 

Starlink satellite broadband can also provide the ideal solution for outdoor events like festivals, shows and charity events – Especially if you have food and beverage vendors trying to take mobile payments! Here at Geekabit, we offer a Starlink broadband hired service – Find out more here. 

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Could Your Work-From-Anywhere Team Benefit from Aruba Wireless Hardware?

When it comes to wireless products, you’ll find it hard to beat Aruba with their comprehensive portfolio. But what is it about Aruba that’s ranking higher than even the likes of CISCO and other reputable wireless manufacturers on the market? With its advanced capabilities and ease of use, Aruba is dominating the wireless industry.

If you’re in charge of IT infrastructure for your organisation then we’d be surprised if you weren’t considering Aruba for your connectivity solutions. 

It’s a wireless world

We live in a wireless world. It doesn’t matter how small or large your business is or what industry sector you’re a part of – healthcare, financial, commercial – Nowadays we’re not restricted by physical boundaries in many jobs. As an organisation, it’s highly likely you need to provide your employees with the ability to access your network from any given device at any time. All whilst making sure your network is secure, that data is kept private and transfer speeds are quick. That’s no small order! But that’s the way business runs in this wireless world – Everyone expects wireless access anywhere and everywhere they go. 

Aruba offers an innovative wireless solution

The tech industry is synonymous with fast paced developments – People are always looking for the next best thing. Quicker, smaller, more powerful. But actually when it comes to networking, there’s been relatively little movement when it comes to innovation and technological advancements.

Enter Aruba and their wireless solution. Packed with innovation, with ways of handling:

  • Volumes
  • Reliability
  • Security
  • Scalability
  • Ease of management

Not only that, but it’s also backed up with expert support. We know what you’re thinking – That sounds like an IT team’s dream! 

How does Aruba compare with CISCO?

We mentioned CISCO briefly earlier and how industry experts are ranking elements of Aruba’s wireless offering higher than that of CISCO. 

Recent reviews via PeerSpot have rated Aruba as 4.0 out of 5 which is one of the highest in its field. This could be due to the fact it offers users a simple interface that they can easily interact with, not to mention their laser focus on wireless technology in general. 

Reviews overall seem to be showing that Aruba offers the same capabilities as CISCO, but at a lower cost. 

These wireless rivals are often pitted against one another as their solutions have very similar capabilities. 

Both Aruba and CISCO offer:

  • Solutions with user friendly set-up and configuration
  • 24/7 customer support options
  • Similar price points (with Aruba being slightly less expensive)

The main differences between the two come down to specific features and backend visibility for alert management. 

You may think that CISCO would have the edge as a well-known, reputable brand, but Aruba seems to rapidly be catching up in popularity. Their focus on wireless features that they’re bringing to the market is going down well with customers. 

Aruba customers believe they offer the best, most cost-effective wireless solution on the market. In addition to that, notable features seem to be:

  • A platform that provides the foundation for multiple levels of security 
  • Secure access for guests and IoT devices
  • Wayfinding
  • Location-based notifications
  • App consolidation
  • Asset tracking

Why is Aruba wireless rapidly growing in popularity? 

Let’s look at some in-depth reasons why Aruba is proving a popular choice among wireless customers. 

Aruba Puts Customers First

Aruba’s vice president of Portfolio Marketing, Lissa Hollinger says, “One of Aruba’s guiding principles is ‘customer first, customer last’.” 

Aruba are heavily customer centred when it comes to their ethos and approach to business. The root of product development focuses on solving the problems of their customers. They also offer lifetime warranty on some of their many products, as well as free on-call support. 

They even have an interactive, peer to peer community of Aruba users called Airheads Social, dedicated to sharing information and promoting technical discussions.

Aruba has Integrated Security with 360 Secure Fabric

IT networks are full of end users who constantly pop in and out on varying devices (not to mention IoT and cloud options). Unfortunately a mere firewall isn’t sufficient for protecting the perimeter on today’s network environments. This means a radical shift when it comes to network security. The key is integration. Aruba’s 360 Secure Fabric protects across all points in any environment – A real game changer.  

What are the components of Aruba’s 360 Secure Fabric?:

Aruba IntroSpect User and Entity Behavioral Analysis (UEBA) 

  • Provides visibility, monitoring, and attack detection. 
  • Automates threat detection and analysis by providing a consolidated view of security activities in a list format, prioritised using a 0 to 100 risk score. 
  • This type of insight allows IT leaders to review information and make decisions quickly, without using time and resources to collect activity information and evaluate its potential risk.

Aruba ClearPass 

  • Handles authentication through its network access control (NAC) and policy management solution
  • Syncs up with UEBA to automate threat responses
  • Aruba ClearPass is key to the Bring-Your-Own-Device culture many businesses operate within today by simplifying the creation of a safe connection to personal devices with customised access control to identify, enforce, and protect access privileges, regardless of the user’s location

Security is at the forefront of Aruba’s wireless design with IntroSpect and ClearPass working together.

Guest Access Control is Strong and Scalable with Aruba 

One of the top requirements of wireless infrastructure is guest access – Think customers and contractors. Organisations can combine enterprise-grade security and automated registration with Aruba ClearPass Guest, giving visitors secure access to your wired and wireless networks. 

ClearPass also detects anomalies and, if possible, deals with them automatically whilst creating alerts and making you aware of any breaches. 

This allows you to expand your user experience, without the risk of a multi-month breach to go undetected. 

Security Across Devices

There are currently over 15 billion IoT devices. Any connected devices have the potential to become an entry point for a breach. This is when ClearPass becomes integral to IoT devices, providing maximum protection through 4 categories of defence:

  • Visibility is created with orchestrated discovery
  • Access privileges must conform to context-based rules
  • Enforcement is enterprise-wide across wired, Wi-Fi, and VPN
  • Automated end-to-end workflows ensure situationally-aware security

AP’s and Remote Access Points (RAPs) from Aruba 

For small and medium sized businesses, Aruba Access Points expand Wi-Fi coverage and enable enterprise level networking at a manageable cost. 

The user experience is enhanced through Aruba Instant On Access Points by strengthening Wi-Fi coverage and increasing the number of devices a network can support at once. 

Aruba’s Remote Access Points (RAPs) take this a step further and allow your work-from-anywhere team to continue to work without issue. Employees can connect to your secure wireless network, regardless of their location or device with Aruba RAPs. The prevalence of remote working might have sharply increased over Covid, but having proved that many employees can indeed get the work done from almost anywhere, it’s extremely useful to be able to give verified users appropriate access and a reliable connection no matter where they are working from. 

Aruba Airwave Provides Integrated Network Management 

Multi vendor environments can benefit from integrated IT operations management tools through Aruba Airwave.  You can mange wired and wireless networks with its unified network management, with step-by-step workflows and streamlined automation capabilities. It also provides granular visibility into devices, users, and applications on the network. Aruba Airwave offers real-time monitoring and control, with detailed health and analytics dashboards.

Edge Services Platform from Aruba Gives Scalability and Security 

Aruba Edge Services Platform (ESP):

  • Identifies issues at network edges
  • Uses AI to resolve many issues before they become problems 
  • Introduces next-level networking, letting internal teams focus their attention elsewhere while enhancing network security
  • Secures the network edge to provide a highly scalable cloud-native platform

End User Satisfaction with Wayfinding and Asset Tracking

There is some serious scope for what these capabilities could offer your business. 

Aruba wayfinding includes the foundation to build location-based services on top of the network infrastructure. Aruba Meridian is a cloud-based, software-as-a-service (SaaS) solution featuring wayfinding, proximity-based notifications, and digital asset tracking, giving you the ability to evolve the service you offer. 

Picture the likes of university campuses, stadiums, airports, warehouses, retail etc – All sorts of new services could be customised for these places with this flexible platform’s tools. 

The ability to track assets (for example, shipments) can save your business both time and money as well as increasing productivity. 

How could these capabilities benefit your business?

Accommodate Any Need with Breadth and Functionality

Aruba Networks, now known as HPE Aruba Networking, is a subsidiary of Hewlett-Packard Enterprise. This means you don’t just get the security and networking range of products and IT solutions, but also other products for which HPE is known, including WLAN, routers and switches. These are often high-quality and lower priced. 

You’ll likely find a complete, end-to-end package to fit your business needs – Who doesn’t love a one-stop-shop?

Could Aruba Wireless Hardware Benefit Your Business?

This list is not exhaustive – There are many other reasons why Aruba is leading in the wireless industry. If you’re intrigued by what Aruba offers and want to see how your business could benefit from the capabilities offered, then get in touch with our Wi-Fi experts today. Our professional wireless engineers can help ascertain how Aruba can help you meet your wireless connectivity goals. Give us a call or drop us an email and let’s get started. 

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2023 Internet Failures Lost UK Businesses £3.7bn, Survey Claims 

Business Broadband ISP Beaming recently commissioned a survey by Censuswide where UK based businesses were asked about their business broadband connections. 

The survey claimed that the surveyed businesses reported over 50 million lost hours due to internet failures in 2023, equating to a loss of £3.7 billion. 

Reductions in Time Lost, But a Soar in Associated Costs

Interestingly however, over the last 5 years the time businesses have lost has dropped by a fifth.

In 2023, the survey estimates that UK businesses experienced a cumulative 8.8 million internet failures, culminating in 50.5 million hours of downtime disrupting business processes, the ability to trade and impairing access to vital services. This is down from 60 million hours back in 2018. 

Despite a reduction in hours of downtime, the survey claims that the cost of this downtime has increased from £742m in 2018 to £3.7bn in 2023. 

Thankfully, things like the adoption of full fibre lines and improvements in broadband and network connection technologies does mean that incidents of internet downtime and failures are less common. 

On the flip side however, businesses are relying more and more on reliable connectivity for business process, operations and trading which we’ve seen increase over the last 5 years. This means that the cost of this downtime through missed sales, lost productivity and other business disruptions has risen by a whopping 400%. 

15% of UK businesses lose money as soon as connectivity fails

The survey highlighted an increased dependence on connectivity, with businesses relying on a strong connection for things like:

  • Communication
  • E-commerce
  • Access to cloud applications

This means that approximately 850,000 UK businesses would start to lose money the very moment their connectivity fails. 

Compared to 5 years ago, this is 81,000 more firms. 

39% of UK businesses would lose money during an 8-hour outage

If a business were to have an 8-hour internet outage, in other words a standard working day, 39% of UK businesses would lose money. This is an increase of 5% from 34% in 2018, and equates to 240,000 companies across the UK. 

Financial losses begin from 6 hour internet failures

The survey found that the median time for financial losses to begin following an internet failure is 6 hours for businesses with employees. This was true for employers of all sizes, from micro-companies (2-10 employees) to big businesses with more than 250 staff members. 

Internet disruptions worst for SME’s

During 2023, it was found that SME’s were hit the hardest by internet disruptions. 

They experienced an average of 3-4 failures culminating in 19 hours of downtime each. For those working a standard 8-hour day and 5-day week, more than 2 working days a year were lost to internet downtime. 

Biggest financial impact of internet downtime on Hospitality, IT and Manufacturing sectors

The sectors most affected by internet failures and downtime were found to be hospitality, IT and manufacturing. These sectors suffered the biggest financial impact. 

Hospitality businesses lost on average 27 hours to internet downtime in 2023, with businesses in the IT sector losing an estimated £555 million because of connectivity failures. 

A Couple of Caveats

As always with studies like these, there are a couple of cautions to take into consideration.

The study doesn’t explicitly define what an ‘internet failure’ actually is, so that could be anything from a problem with a site’s broadband ISP connection to a local network failure in an office. 

These different issues have likely been lumped together for the purposes of this survey. 

It’s also important to remember that Beaming being a UK based business ISP proves a vested interest in the results of this survey. 

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Is Your Business the 1 in 5 with Insufficient Internet Speeds? 

Business leaders and decision makers from 160 UK companies were surveyed on their businesses broadband speeds during June 2023 by Neos Networks – 1 in every 5 were found to have broadband speeds that were insufficient. 

Furthermore, 42% of those surveyed planned to move to a higher capacity connection during the next two years as part of their key growth plans. 

Investment in Connectivity

Over the previous 2 years, 11.2% of respondents who had already invested in connectivity said it had a direct impact on their business profitability. 

And it’s not just profitability that’s impacted by good connectivity in business. 98.3% of surveyed businesses said it also impacted:

  • Productivity
  • Staff retention
  • Client collaboration

Why Are Businesses Prioritising Higher Capacity Connectivity?

Why might businesses prioritise higher capacity connectivity? Better performing broadband impacting many parts of the business, including:

  • Increased computer power (22.4%)
  • Operational development in terms of more data and higher capacity requirements (21.2%)
  • Greater device usage for each employee (11.6%)

With the prevalence of AI being used in business, this also influenced decisions to improve and increase connectivity with 1 in 10 businesses actively looking to increase connectivity in order to better integrate AI into their business processes.

What Is The Negative Impact of Insufficient Broadband Speeds in Business?

Poor internet connectivity, speed and/or reliability doesn’t just negatively impact employee productivity and retention, it can also cause businesses to risk losing a customer or client. 55.6% of businesses surveyed felt like they were at risk of losing custom down to poor internet. 

Has Project Gigabit Had A Notable Impact on Business Broadband?

The businesses being surveyed were asked if they felt their business had felt a notable impact from Project Gigabit, of which 52.5% said yes. 

Project Gigabit is a £5 billion government broadband plan aiming to deliver next-generation gigabit broadband to over a million households and businesses across the UK. You can read about their progress here. 

Project Gigabit didn’t actually start to award contracts until August 2022, so it’s possible that the above percentage figure is reflective of respondents including other similar schemes (like the Gigabit voucher and GigaHubs Dark Fibre) or other commercial upgrades to broadband services. 

Let’s Focus on the Positives

It’s clear that businesses are seeking high-capacity connections to keep up with new technologies as well as support their employees and customers. 

Of course, businesses that are based in more rural areas may well be part of the 1 in 5 businesses without sufficient broadband speeds that need improved network accessibility to achieve better connectivity. Other means of connecting to the internet may be useful, such as mobile internet through the likes of 4G/5G routers or Satellite broadband like Starlink. 

But if 1 in 5 businesses don’t have sufficient broadband, that means that 4 in 5 do! Recent data from Think Broadband suggests that only 21% of UK premises are yet to be reached by gigabit-capable broadband. That means 79% of business premises in the UK are covered by a broadband connection that is gigabit-capable. 

By 2030, the UK government is hoping to reach their target of having nationwide coverage. Network operators are hoping for more support so that they are able to help businesses with poor connectivity sooner than that. 

Rural businesses may be able to improve their connection through AltNet options. AltNet are alternative network providers offering fibre broadband packages. Although smaller in scale, AltNets compete with the UK and England’s big brand internet service providers. AltNets offer their own full fibre connections and don’t rely on the Openreach network and can sometimes offer higher upload speeds in comparison to the major network providers.

This could mean that rural businesses in hard to reach locations could have access to better internet services sooner than the national telecoms provider can offer, giving them next generation speeds like 2.5, 3 and 10 gigabit services across certain networks before national providers have even started trials. 

Let’s also remember that even though 1 in 5 businesses are receiving insufficient broadband, that doesn’t necessarily mean they don’t have access to it via other networks. There might be other options to the one they are currently using. 

The broadband demands of differing businesses also vary hugely. A graphic design studio or video editing company would need higher speed internet than a takeaway shop that could rely on a slower link. 

As always, these types of surveys should be taken with a pinch of salt. Whilst it is undeniable that there are 1 in 5 businesses with insufficient broadband, there should be options for them to explore like mobile broadband and satellite broadband like Starlink. 

Can we help your business improve its broadband connection?

If your business is struggling with a poor internet connection, then get in touch with our expert Wi-Fi engineers who will be able to advise if mobile broadband or Starlink satellite broadband could be a viable option for you. Give us a call or drop us an email today and let’s get it sorted. 

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Is Poor Connectivity Costing Your SME Money?

Research commissioned by Three found that issues with poor connectivity were costing SME’s in Britain £18.77 billion per year. 

Research found that small to medium sized businesses (including micro businesses) in the UK who give employees work phones are losing out on over 1 hour of work time per employee, per week. Poor connectivity leads to employees being unable to get online or complete their work effectively.

1 hour per week per employee may not sound like a big deal on the face of it, but for medium sized businesses, this equates to 250 hours of working time being lost every single week. 

This loss of working time has a bigger impact on things than you may think. In partnership with YouGov and Development Economics, Three’s research found that:

  • The British economy is significantly impacted by loss of business revenue. The amount of economic output lost is estimated to be £7.7bn per year. 
  • The cost of poor connectivity hits the professional and retail sectors the harders
  • Businesses are already facing challenging times – almost 75% of SME’s are reducing costs

Which industries are hit hardest by poor connectivity?

Two of the largest sectors in the British economy were hit the hardest with poor connectivity – Retail, and Professional Services (including legal, accounting and media businesses).

How much revenue is lost in these sectors due to poor connectivity?

  • Professional Services – Loss of £5.3 billion per year (annual output loss of £2.8bn to the economy)
  • Retail – Loss of £3.7 billion per year (annual output loss of £560m to the economy)

Connectivity isn’t the only challenge for SME’s

SME’s aren’t just facing a challenge with poor connectivity – They’re also facing challenges with the cost of living crisis and talent shortages. 

SME’s are also feeling the heat of rising costs, with 71% looking at where they need to reduce spending. 32% of SME’s are looking to cut costs on things like phone contracts, which they believe they are spending too much on. 

29% of SME’s (and 48% of medium sized businesses) also worry about losing employees due to not having good technology, which is cause for concern when there is also a shortage of talent in the majority of industries.  

Combine all of this with poor connectivity causing problems with work effectiveness and you can see why it’s causing a bit of a headache for small and medium sized businesses. 

Do SME’s need more tech support? 

In order to operate, grow and thrive in business, it is absolutely vital for SME’s to have a strong online connection. 

36% of SME’s believe that better mobile phone connectivity would enable them to perform better. 1 in 5 SME’s are also concerned that their business could get left behind if they don’t know how to use the latest mobile phone technology. 

Unfortunately, almost 50% of SME’s feel that the tech industry uses complex language that makes it difficult to understand the latest technology, creating a barrier for these businesses without proper support and knowledge. 

What can be done to provide SME’s with tech and connectivity support? 

It seems that many tech schemes and concepts are aimed at larger corporate structures, failing to meet the needs of SME’s in a more cost effective way. It’s so important for tech providers to recognise the needs of SME’s and tailor their services to meet them. SME’s need simple, straightforward tech offerings with a level of service that large corporates would expect. 

For a business to be able to perform and for their employees to effectively do their jobs, it all comes down to connectivity. 

For most businesses, connectivity is the core of it all – Poor connectivity is simply not an option. It’s imperative for SME’s to carefully consider the options available to them when it comes to connectivity, tech and mobile. They need a simple, cost effective option that leaves them in control. 

The research outlined above just goes to show how poor connectivity can really hold a business back. Research from The Federation of Small Businesses found similar results which showed that 45% of small businesses experience unreliable voice connectivity (going up to 57% in rural areas). 

SME’s are a big part of the UK economy. To see growth and productivity, we need strong and reliable digital, mobile and vocal connectivity. That includes 4G and 5G accessibility for all. 

Can Geekabit Help?

If you are a SME and are struggling with poor connectivity, then call in the experts. Our experienced Wi-Fi engineers can help at any stage of network deployment – From site surveys to design to installation. 

We’re only a phone call away, and can help get your business properly connected. 

Thinking you’re too rural? We’ve got 4G for that! Our mobile and satellite broadband options could be just the thing you’re looking for. 

Get in touch with our Wi-Fi experts today.

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